HOG
Harley-Davidson Inc
NYSE: HOG · CONSUMER CYCLICAL · RECREATIONAL VEHICLES
$23.62
+0.90% today
Updated 2026-04-29
Market cap
$2.64B
P/E ratio
8.50
P/S ratio
0.59x
EPS (TTM)
$2.78
Dividend yield
3.08%
52W range
$17 – $31
Volume
3.6M
WallStSmart proprietary scores
59
out of 100
Grade: C+
Hold
Investment rating
4.7
Growth
C5.0
Quality
C+4.0
Profitability
C7.3
Valuation
B+—/9
Piotroski F-Score
—
—
Altman Z-Score
—
—
Industry rank
—
View all highly rated stocks (75+) →201 stocks currently score above 75
Price targets
Analyst target
$22.14
-6.27%
12-Month target
$23.25
-1.57%
Intrinsic (DCF)
$40.10
Margin of safety
+48.68%
1 Strong Buy5 Buy8 Hold2 Sell0 Strong Sell
Price chart
X-Ray snapshot
Strengths
+ Free cash flow $100.43M — positive
+ 48.68% below intrinsic value
Risks
- Revenue declining -27.80% QoQ
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $5.76B | $5.84B | $5.19B | $4.47B | $4.47B |
| Net income | $741.41M | $706.59M | $455.36M | $338.74M | $-279.30M |
| EPS | — | — | — | — | $2.78 |
| Free cash flow | $396.79M | $547.48M | $867.27M | $415.24M | $100.43M |
| Profit margin | 12.88% | 12.11% | 8.78% | 7.57% | 7.57% |
Peer comparison
Smart narrative
Harley-Davidson Inc trades at $23.62. representing a P/E of 8.50x trailing earnings. Our Smart Value Score of 59/100 indicates the stock is fair. TTM revenue stands at $4.47B. with profit margins at 7.57%. Our DCF model estimates intrinsic value at $40.10.
Frequently asked questions
What is Harley-Davidson Inc's stock price?
Harley-Davidson Inc (HOG) trades at $23.62.
Is Harley-Davidson Inc overvalued?
Smart Value Score 59/100 (Grade C+, Hold). DCF value $40.10.
What is the price target of Harley-Davidson Inc (HOG)?
The analyst target price is $22.14, representing -6.3% downside from the current price of $23.62.
What is the intrinsic value of Harley-Davidson Inc (HOG)?
Based on our DCF model, intrinsic value is $40.10, a +48.7% margin of safety versus $23.62.
What is Harley-Davidson Inc's revenue?
TTM revenue is $4.47B.
Company info
SectorCONSUMER CYCLICAL
IndustryRECREATIONAL VEHICLES
CountryUSA
ExchangeNYSE
CurrencyUSD
Quick metrics
P/S ratio0.59x
ROE10.40%
Beta1.29
50D MA$20.28
200D MA$23.58
Shares out0.11B
Float0.11B
Short ratio—
Avg volume3.6M
Performance
1 week—
1 month—
3 months—
YTD—
1 year—
3 years—
5 years—