HOG
Harley-Davidson Inc
NYSE: HOG · CONSUMER CYCLICAL · RECREATIONAL VEHICLES
$23.62
+0.90% today
Updated 2026-04-29
Market cap
$2.64B
P/E ratio
8.50
P/S ratio
0.59x
EPS (TTM)
$2.78
Dividend yield
3.08%
52W range
$17 – $31
Volume
3.6M
Harley-Davidson Inc (HOG) Financial statements
SEC filings — annual and quarterly data.
Income statement — annual
| Item | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $5.80B | $5.73B | $5.96B | $4.78B | $4.86B | $5.31B | $5.58B | $5.90B | $6.23B | $6.00B | $6.00B | $5.65B | $5.72B | $5.36B | $4.05B | $5.34B | $5.76B | $5.84B | $5.19B | $4.47B |
| Revenue growth (YoY) | — | -1.3% | +4.0% | -19.7% | +1.6% | +9.3% | +5.1% | +5.7% | +5.6% | -3.7% | +0.0% | -5.8% | +1.2% | -6.2% | -24.4% | +31.6% | +7.8% | +1.4% | -11.1% | -13.8% |
| Cost of revenue | $3.57B | $3.61B | $3.78B | $3.18B | $3.02B | $3.34B | $3.42B | $3.56B | $3.93B | $3.76B | $3.87B | $3.72B | $3.54B | $3.44B | $2.68B | $3.44B | $3.62B | $3.65B | $3.38B | $3.12B |
| Gross profit | $2.23B | $2.11B | $2.17B | $1.60B | $1.84B | $1.98B | $2.16B | $2.34B | $2.30B | $2.23B | $2.13B | $1.93B | $2.17B | $1.92B | $1.37B | $1.90B | $2.13B | $2.18B | $1.81B | $1.35B |
| Gross margin | 38.5% | 36.9% | 36.5% | 33.4% | 37.8% | 37.2% | 38.7% | 39.6% | 37.0% | 37.2% | 35.5% | 34.2% | 38.0% | 35.8% | 33.8% | 35.6% | 37.1% | 37.4% | 34.9% | 30.2% |
| R&D | $177.70M | $185.50M | $183.60M | $143.10M | $136.20M | $145.40M | $137.30M | $152.20M | $138.30M | $161.20M | $172.30M | $175.20M | $191.60M | $216.50M | $202.40M | $175.10M | $158.60M | $159.30M | $161.00M | — |
| SG&A | $841.05M | $900.71M | $984.56M | $979.38M | $1.02B | $1.06B | $1.11B | $1.13B | $1.16B | $1.22B | $1.22B | $1.18B | $956.79M | $849.51M | $760.72M | $777.99M | $833.95M | $800.71M | $800.12M | $965.90M |
| Operating income | $1.60B | $1.43B | $1.06B | $196.09M | $560.63M | $829.97M | $1.00B | $1.15B | $1.28B | $1.16B | $1.05B | $891.26M | $713.52M | $555.61M | $9.68M | $823.44M | $909.28M | $779.08M | $416.63M | $386.63M |
| Operating margin | 27.5% | 24.9% | 17.8% | 4.1% | 11.5% | 15.6% | 17.9% | 19.6% | 20.6% | 19.3% | 17.5% | 15.8% | 12.5% | 10.4% | 0.2% | 15.4% | 15.8% | 13.3% | 8.0% | 8.6% |
| EBITDA | $1.81B | $1.86B | $1.29B | $446.68M | $736.00M | $1.02B | $1.18B | $1.33B | $1.46B | $1.35B | $1.26B | $1.11B | $982.38M | $821.03M | $201.11M | $1.02B | $1.11B | $1.06B | $708.56M | $492.18M |
| EBITDA margin | 31.2% | 32.4% | 21.7% | 9.3% | 15.1% | 19.2% | 21.1% | 22.5% | 23.4% | 22.6% | 21.0% | 19.7% | 17.2% | 15.3% | 5.0% | 19.0% | 19.4% | 18.1% | 13.7% | 11.0% |
| EBIT | $1.60B | $1.65B | $1.07B | $200.34M | $480.83M | $837.93M | $1.01B | $1.16B | $1.28B | $1.16B | $1.05B | $891.26M | $717.51M | $588.49M | $15.39M | $850.21M | $962.47M | $897.66M | $547.89M | — |
| Interest expense | $0.00 | $204.03M | $4.54M | $21.68M | $90.36M | $45.27M | $46.03M | $45.26M | $4.16M | $12.12M | $29.67M | $31.00M | $30.88M | $31.08M | $31.12M | $30.97M | $31.23M | $30.79M | $30.75M | $33.44M |
| Income tax | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Effective tax rate | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Net income | $1.04B | $933.84M | $654.72M | $-55.12M | $146.54M | $599.11M | $623.92M | $733.99M | $844.61M | $752.21M | $692.16M | $521.76M | $531.45M | $423.63M | $1.30M | $650.02M | $741.41M | $706.59M | $455.36M | $338.74M |
| Net income growth (YoY) | — | -10.5% | -29.9% | -108.4% | +365.9% | +308.8% | +4.1% | +17.6% | +15.1% | -10.9% | -8.0% | -24.6% | +1.9% | -20.3% | -99.7% | +49978.9% | +14.1% | -4.7% | -35.6% | -25.6% |
| Profit margin | 18.0% | 16.3% | 11.0% | -1.2% | 3.0% | 11.3% | 11.2% | 12.4% | 13.6% | 12.5% | 11.5% | 9.2% | 9.3% | 7.9% | 0.0% | 12.2% | 12.9% | 12.1% | 8.8% | 7.6% |