WallStSmart

Amazon.com Inc (AMZN) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Amazon.com Inc stock (AMZN) is currently trading at $208.76. Amazon.com Inc PE ratio is 30.01. Amazon.com Inc PS ratio (Price-to-Sales) is 3.22. Analyst consensus price target for AMZN is $280.55. WallStSmart rates AMZN as Hold.

Amazon.com Inc (AMZN) stock price prediction for 2030: Base case $198.90. Bull case $248.62. Bear case $149.17. See full AMZN 2030 price forecast and methodology on WallStSmart.

  • AMZN PE ratio analysis and historical PE chart
  • AMZN PS ratio (Price-to-Sales) history and trend
  • AMZN intrinsic value — DCF, Graham Number, EPV models
  • AMZN stock price prediction 2025 2026 2027 2028 2029 2030
  • AMZN fair value vs current price
  • AMZN insider transactions and insider buying
  • Is AMZN undervalued or overvalued?
  • Amazon.com Inc financial analysis — revenue, earnings, cash flow
  • AMZN Piotroski F-Score and Altman Z-Score
  • AMZN analyst price target and Smart Rating
AMZN

Amazon.com Inc

NASDAQCONSUMER CYCLICAL
$208.76
$1.11 (-0.53%)
52W$161.38
$258.60
Target$280.55+34.4%

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IV

AMZN Intrinsic Value Analysis for Value Investors

Benjamin Graham Formula · Amazon.com Inc (AMZN)

Margin of Safety
-97.8%
Significantly Overvalued
AMZN Fair Value
$106.12
Graham Formula
Current Price
$208.76
$102.64 above fair value
Undervalued
Fair: $106.12
Overvalued
Price $208.76
Graham IV $106.12
Analyst $280.55

AMZN trades 98% above its Graham fair value of $106.12, indicating the stock may be overvalued at current levels.

Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

WallStSmart

Smart Analysis

Amazon.com Inc (AMZN) · 10 metrics scored

Smart Score

59
out of 100
Grade: C
Buy
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in market cap, return on equity, institutional own.. Concerns around price/book. Fundamentals are solid but monitor weak areas for improvement.

Amazon.com Inc (AMZN) Key Strengths (3)

Avg Score: 9.0/10
Market CapQuality
$2310.16B10/10

Mega-cap company, among the largest in the world

Return on EquityProfitability
22.30%9/10

Every $100 of equity generates $22 in profit

Institutional Own.Quality
67.30%8/10

67.30% held by institutions, strong professional interest

Supporting Valuation Data

AMZN Target Price
$280.55
26% Upside

Amazon.com Inc (AMZN) Areas to Watch (7)

Avg Score: 4.9/10
Price/BookValuation
5.532/10

Very expensive at 5.5x book value

Operating MarginProfitability
10.50%4/10

Thin operating margins with cost pressures present

EPS GrowthGrowth
5.00%4/10

Modest earnings growth at 5.00%

PEG RatioValuation
1.946/10

Growth is fairly priced, not cheap, not expensive

Price/SalesValuation
3.226/10

Revenue is fairly priced at 3.22x sales

Revenue GrowthGrowth
13.60%6/10

Solid revenue growth at 13.60% per year

Profit MarginProfitability
10.80%6/10

Decent profitability, keeps $11 per $100 revenue

Supporting Valuation Data

P/E Ratio
30.01
Expensive
Forward P/E
26.04
Premium
Trailing P/E
30.01
Expensive

Amazon.com Inc (AMZN) Detailed Analysis Report

Overall Assessment

This company scores 59/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 3 register as strengths (avg 9.0/10) while 7 fall into concern territory (avg 4.9/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Market Cap, Return on Equity, Institutional Own.. Profitability is solid with Return on Equity at 22.30%.

The Bear Case

The primary concerns are Price/Book, Operating Margin, EPS Growth. Some valuation metrics including PEG Ratio (1.94), Price/Sales (3.22), Price/Book (5.53) suggest expensive pricing. Growth concerns include Revenue Growth at 13.60%, EPS Growth at 5.00%, which may limit upside. Profitability pressure is visible in Operating Margin at 10.50%, Profit Margin at 10.80%.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether Price/Book improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 22.30% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 13.60% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Mixed fundamentals with both positives (Market Cap, Return on Equity) and negatives (Price/Book, Operating Margin). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

Compare AMZN with Competitors

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WallStSmart Analysis Synopsis

Data-driven financial summary for Amazon.com Inc (AMZN) · CONSUMER CYCLICALINTERNET RETAIL

The Big Picture

Amazon.com Inc operates as a stable business with moderate growth and solid fundamentals. Revenue reached 716.9B with 14% growth year-over-year. Profit margins of 10.8% are healthy, with room for further expansion as the business scales.

Key Findings

Excellent Capital Efficiency

ROE of 2230.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.

Cash Flow Positive

Generating 14.9B in free cash flow and 54.5B in operating cash flow. Earnings are translating into actual cash generation.

What to Watch Next

Margin expansion: can Amazon.com Inc push profit margins above 15% as the business scales?

Sector dynamics: monitor INTERNET RETAIL industry trends, competitive moves, and regulatory changes that could impact Amazon.com Inc.

Bottom Line

Amazon.com Inc offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(72 last 3 months)

Total Buys
20
Total Sells
52
Mar 2, 2026(1 transaction)
HERRINGTON, DOUGLAS J
CEO Worldwide Amazon Stores
Sell
Shares
-1,000
Feb 24, 2026(1 transaction)
ZAPOLSKY, DAVID
Senior Vice President
Sell
Shares
-10,649
Feb 12, 2026(1 transaction)
ALEXANDER, KEITH BRIAN
Director
Sell
Shares
-900
Feb 11, 2026(1 transaction)
HERRINGTON, DOUGLAS J
CEO Worldwide Amazon Stores
Sell
Shares
-1,000

Data sourced from SEC Form 4 filings

Last updated: 2:56:07 PM

About Amazon.com Inc(AMZN)

Exchange

NASDAQ

Sector

CONSUMER CYCLICAL

Industry

INTERNET RETAIL

Country

USA

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.

Visit Amazon.com Inc (AMZN) Website
410 TERRY AVENUE NORTH, SEATTLE, WA, UNITED STATES, 98109-5210