Amazon.com Inc (AMZN)vsHarley-Davidson Inc (HOG)
AMZN
Amazon.com Inc
$246.03
+3.13%
CONSUMER CYCLICAL · Cap: $2.76T
HOG
Harley-Davidson Inc
$24.49
+0.57%
CONSUMER CYCLICAL · Cap: $2.70B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 17108% more annual revenue ($742.78B vs $4.32B). AMZN leads profitability with a 12.2% profit margin vs 5.3%. AMZN appears more attractively valued with a PEG of 1.83. AMZN earns a higher WallStSmart Score of 65/100 (C+).
AMZN
Buy65
out of 100
Grade: C+
HOG
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-60.4%
Fair Value
$152.91
Current Price
$246.03
$93.12 premium
Margin of Safety
+36.3%
Fair Value
$32.33
Current Price
$24.49
$7.84 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 21 in profit
16.6% revenue growth
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Negative free cash flow — burning cash
ROE of 7.1% — below average capital efficiency
5.3% margin — thin
Operating margin of 3.1%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : HOG
The primary concerns for HOG are Return on Equity, Profit Margin, Operating Margin.
Key Dynamics to Monitor
AMZN profiles as a growth stock while HOG is a value play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.47 — expect wider price swings.
AMZN is growing revenue faster at 16.6% — sustainability is the question.
HOG generates stronger free cash flow (-260M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (65/100 vs 48/100) and 16.6% revenue growth. HOG offers better value entry with a 36.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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