Nike Inc (NKE)vsRocky Brands Inc (RCKY)
NKE
Nike Inc
$42.98
-1.47%
CONSUMER CYCLICAL · Cap: $64.76B
RCKY
Rocky Brands Inc
$37.45
+0.46%
CONSUMER CYCLICAL · Cap: $290.12M
Smart Verdict
WallStSmart Research — data-driven comparison
Nike Inc generates 9350% more annual revenue ($46.52B vs $492.30M). NKE leads profitability with a 4.8% profit margin vs 3.8%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 50/100 (C-).
NKE
Hold48
out of 100
Grade: D+
RCKY
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+64.2%
Fair Value
$174.14
Current Price
$42.98
$131.16 discount
Margin of Safety
-42.0%
Fair Value
$23.11
Current Price
$37.45
$14.34 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
Moderate valuation
0.1% revenue growth
4.8% margin — thin
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
3.8% margin — thin
Operating margin of 2.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : NKE
The strongest argument for NKE centers on Market Cap.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : NKE
The primary concerns for NKE are PEG Ratio, P/E Ratio, Revenue Growth. Thin 4.8% margins leave little buffer for downturns.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin. Thin 3.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
RCKY carries more volatility with a beta of 2.39 — expect wider price swings.
RCKY is growing revenue faster at 9.1% — sustainability is the question.
NKE generates stronger free cash flow (284M), providing more financial flexibility.
Monitor FOOTWEAR & ACCESSORIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
RCKY scores higher overall (50/100 vs 48/100). NKE offers better value entry with a 64.2% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Nike Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Visit Website →Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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