Nike Inc (NKE)vsRocky Brands Inc (RCKY)
NKE
Nike Inc
$37.15
-1.09%
CONSUMER CYCLICAL · Cap: $55.27B
RCKY
Rocky Brands Inc
$49.69
+11.49%
CONSUMER CYCLICAL · Cap: $343.02M
Smart Verdict
WallStSmart Research — data-driven comparison
Nike Inc generates 8987% more annual revenue ($45.89B vs $505.02M). NKE leads profitability with a 6.7% profit margin vs 5.7%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 68/100 (B-).
NKE
Buy52
out of 100
Grade: C-
RCKY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+62.0%
Fair Value
$164.06
Current Price
$37.15
$126.91 discount
Margin of Safety
-33.6%
Fair Value
$24.55
Current Price
$49.69
$25.14 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Every $100 of equity generates 20 in profit
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 281.3% YoY
Attractively priced relative to earnings
Areas to Watch
6.7% margin — thin
Revenue declined 4.3%
Earnings declined 2.1%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
5.7% margin — thin
Operating margin of 2.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : NKE
The strongest argument for NKE centers on Market Cap, Return on Equity, P/E Ratio. PEG of 1.40 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, EPS Growth, P/E Ratio. Revenue growth of 12.0% demonstrates continued momentum. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : NKE
The primary concerns for NKE are Profit Margin, Revenue Growth, EPS Growth.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
RCKY carries more volatility with a beta of 2.39 — expect wider price swings.
RCKY is growing revenue faster at 12.0% — sustainability is the question.
RCKY generates stronger free cash flow (4M), providing more financial flexibility.
Monitor FOOTWEAR & ACCESSORIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
RCKY scores higher overall (68/100 vs 52/100) and 12.0% revenue growth. NKE offers better value entry with a 62.0% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Nike Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Visit Website →Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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