WallStSmart
NKE

Nike Inc

NYSE: NKE · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES

$37.15
-1.09% today

Updated 2026-10-28

Market cap
$55.27B
P/E ratio
17.89
P/S ratio
1.20x
EPS (TTM)
$2.08
Dividend yield
4.42%
52W range
$32 – $68
Volume
34.9M

WallStSmart proprietary scores

52
out of 100
Grade: C
Hold
Investment rating
2.0
Growth
F
7.0
Quality
B+
6.0
Profitability
B
8.0
Valuation
A
4/9
Piotroski F-Score
Moderate
2.3
Altman Z-Score
Grey zone
—
Industry rank
—
View all highly rated stocks (75+) →270 stocks currently score above 75

Price targets

Analyst target
$64.84
+74.54%
12-Month target
$51.14
+37.66%
Intrinsic (DCF)
$164.06
Margin of safety
+62.00%
1 Strong Buy9 Buy26 Hold3 Sell3 Strong Sell

Price chart

Stock snapshot

Strengths
+ ROE 20.32% — strong efficiency
+ 62.00% below intrinsic value
Risks
- Negative free cash flow $-64.00M
- Revenue declining -4.30% QoQ

Key financials

Revenue Net Income Free Cash Flow
Metric2023202420252026TTM2027 (E)
Revenue$51.22B$51.36B$46.31B$46.40B$45.89B$48.2B
Net income$5.07B$5.70B$3.22B$3.11B$712.00M—
EPS————$2.08$2.37
Free cash flow$4.87B$6.62B$3.27B$2.18B$-64.00M—
Profit margin9.90%11.10%6.95%6.70%6.74%—

Recent insider activity

DateInsiderTypeSharesPrice
2026-10-14HILL, ELLIOTTF5,635$35.33
2026-09-15ARNAULT, ALEXANDREBuy5,171—
2026-09-09MCCARTNEY, PHILIPSale2,559$37.59

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
NKE$55.27B522.06.08.07.0+62.00%Buy
AMZN$2.70T728.77.04.76.0-53.33%Strong Buy
TSLA$1.40T315.34.02.07.0-42.31%Avoid
HD$308.91B564.77.54.05.0-46.40%Buy
BABA$249.37B554.74.58.76.5+65.02%Buy
TM$231.51B678.05.56.34.5—Strong Buy

Smart narrative

Nike Inc trades at $37.15. representing a P/E of 17.89x trailing earnings. Our Smart Value Score of 52/100 indicates the stock is fair. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 2.28, it sits in the grey zone. TTM revenue stands at $45.89B. with profit margins at 6.74%. Our DCF model estimates intrinsic value at $164.06.

Frequently asked questions

What is Nike Inc's stock price?

Nike Inc (NKE) trades at $37.15, on a P/E of 17.9x and a P/S of 1.2x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.

Is Nike Inc overvalued?

Nike Inc carries a Smart Value Score of 52/100 (Grade C), which we rate Hold. That score blends growth, quality, and valuation into one read. Our DCF puts intrinsic value at $164.06 versus the $37.15 price, a 62.0% margin of safety on a cash flow basis.

What is the price target of Nike Inc (NKE)?

The 12-month analyst consensus target is $64.84, about 74.5% above the current $37.15. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.

What is the future stock price of NKE by 2030?

Our research-backed model puts the 2030 base case at $468.41, built from revenue projections, a growth-adjusted P/S multiple, net debt, and share dilution. It is a scenario rather than a prediction, and the bull and bear cases around it matter more than the single number when you are sizing a position.

What is the intrinsic value of Nike Inc (NKE)?

Our DCF model estimates intrinsic value at $164.06, a +62.0% margin of safety versus today's $37.15. Intrinsic value is what the projected cash flows are worth today. A positive reading means the price sits below that estimate, leaving a cushion if growth holds.

What is Nike Inc's revenue?

Nike Inc's trailing twelve-month revenue is $45.89B, and our model projects it reaching about $57.68B by 2030. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.

Altman Z-Score?

Nike Inc's Altman Z-Score is 2.28, which places it in the grey zone. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.

Company info

SectorCONSUMER CYCLICAL
IndustryFOOTWEAR & ACCESSORIES
CountryUSA
ExchangeNYSE
CurrencyUSD

Quick metrics

P/S ratio1.20x
ROE20.32%
Beta1.10
50D MA$37.55
200D MA$47.40
Shares out1.20B
Float1.18B
Short ratio—
Avg volume34.9M

Performance

1 week-3.05%
1 month+3.66%
3 months-12.15%
YTD-41.69%
1 year-43.15%
3 years—
5 years—