Deckers Outdoor Corporation (DECK)vsRocky Brands Inc (RCKY)
DECK
Deckers Outdoor Corporation
$81.27
+1.74%
CONSUMER CYCLICAL · Cap: $11.25B
RCKY
Rocky Brands Inc
$44.19
+2.06%
CONSUMER CYCLICAL · Cap: $324.40M
Smart Verdict
WallStSmart Research — data-driven comparison
Deckers Outdoor Corporation generates 994% more annual revenue ($5.53B vs $505.02M). DECK leads profitability with a 18.4% profit margin vs 5.7%. DECK appears more attractively valued with a PEG of 1.05. RCKY earns a higher WallStSmart Score of 68/100 (B-).
DECK
Buy62
out of 100
Grade: C+
RCKY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+86.5%
Fair Value
$595.99
Current Price
$81.27
$514.72 discount
Margin of Safety
-34.8%
Fair Value
$24.34
Current Price
$44.19
$19.85 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 44 in profit
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 281.3% YoY
Areas to Watch
1.1% earnings growth
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
5.7% margin — thin
Operating margin of 2.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : DECK
The strongest argument for DECK centers on P/E Ratio, Return on Equity, Altman Z-Score. Profitability is solid with margins at 18.4% and operating margin at 15.2%. PEG of 1.05 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 12.0% demonstrates continued momentum. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : DECK
The primary concerns for DECK are EPS Growth.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
DECK profiles as a mature stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.36 — expect wider price swings.
RCKY is growing revenue faster at 12.0% — sustainability is the question.
DECK generates stronger free cash flow (33M), providing more financial flexibility.
Bottom Line
RCKY scores higher overall (68/100 vs 62/100) and 12.0% revenue growth. DECK offers better value entry with a 86.5% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deckers Outdoor Corporation
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Deckers Outdoor Corporation designs, markets and distributes footwear, apparel and accessories for casual lifestyle and high performance activities. The company is headquartered in Goleta, California.
Visit Website →Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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