Deckers Outdoor Corporation (DECK)vsRocky Brands Inc (RCKY)
DECK
Deckers Outdoor Corporation
$100.05
-1.32%
CONSUMER CYCLICAL · Cap: $14.78B
RCKY
Rocky Brands Inc
$39.38
+0.61%
CONSUMER CYCLICAL · Cap: $294.07M
Smart Verdict
WallStSmart Research — data-driven comparison
Deckers Outdoor Corporation generates 1015% more annual revenue ($5.37B vs $481.98M). DECK leads profitability with a 19.4% profit margin vs 4.6%. RCKY appears more attractively valued with a PEG of 1.17. DECK earns a higher WallStSmart Score of 70/100 (B).
DECK
Strong Buy70
out of 100
Grade: B
RCKY
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+32.2%
Fair Value
$170.07
Current Price
$100.05
$70.02 discount
Margin of Safety
+76.3%
Fair Value
$138.53
Current Price
$39.38
$99.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 40 in profit
Strong operational efficiency at 31.4%
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Generating 1.0B in free cash flow
Reasonable price relative to book value
Attractively priced relative to earnings
Earnings expanding 34.4% YoY
Areas to Watch
No major concerns identified
Smaller company, higher risk/reward
4.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : DECK
The strongest argument for DECK centers on Return on Equity, Operating Margin, Altman Z-Score. Profitability is solid with margins at 19.4% and operating margin at 31.4%. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio, EPS Growth. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : DECK
No major red flags identified for DECK, but monitor valuation.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Profit Margin. Thin 4.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
DECK profiles as a mature stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.57 — expect wider price swings.
RCKY is growing revenue faster at 9.1% — sustainability is the question.
DECK generates stronger free cash flow (1.0B), providing more financial flexibility.
Bottom Line
DECK scores higher overall (70/100 vs 61/100), backed by strong 19.4% margins. RCKY offers better value entry with a 76.3% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Deckers Outdoor Corporation
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Deckers Outdoor Corporation designs, markets and distributes footwear, apparel and accessories for casual lifestyle and high performance activities. The company is headquartered in Goleta, California.
Visit Website →Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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