Birkenstock Holding plc (BIRK)vsRocky Brands Inc (RCKY)
BIRK
Birkenstock Holding plc
$36.37
-0.30%
CONSUMER CYCLICAL · Cap: $6.71B
RCKY
Rocky Brands Inc
$39.38
+0.61%
CONSUMER CYCLICAL · Cap: $294.07M
Smart Verdict
WallStSmart Research — data-driven comparison
Birkenstock Holding plc generates 344% more annual revenue ($2.14B vs $481.98M). BIRK leads profitability with a 17.7% profit margin vs 4.6%. RCKY appears more attractively valued with a PEG of 1.17. BIRK earns a higher WallStSmart Score of 71/100 (B).
BIRK
Strong Buy71
out of 100
Grade: B
RCKY
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+63.6%
Fair Value
$109.98
Current Price
$36.37
$73.61 discount
Margin of Safety
+76.3%
Fair Value
$138.53
Current Price
$39.38
$99.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Attractively priced relative to earnings
Earnings expanding 34.4% YoY
Areas to Watch
1.5% earnings growth
Grey zone — moderate risk
Negative free cash flow — burning cash
Smaller company, higher risk/reward
4.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : BIRK
The strongest argument for BIRK centers on P/E Ratio, Price/Book. Profitability is solid with margins at 17.7% and operating margin at 19.0%. Revenue growth of 11.1% demonstrates continued momentum.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio, EPS Growth. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : BIRK
The primary concerns for BIRK are EPS Growth, Altman Z-Score, Free Cash Flow.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Profit Margin. Thin 4.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
BIRK profiles as a mature stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.57 — expect wider price swings.
BIRK is growing revenue faster at 11.1% — sustainability is the question.
RCKY generates stronger free cash flow (17M), providing more financial flexibility.
Bottom Line
BIRK scores higher overall (71/100 vs 61/100), backed by strong 17.7% margins and 11.1% revenue growth. RCKY offers better value entry with a 76.3% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Birkenstock Holding plc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Birkenstock Holding plc manufactures and sells footwear products. The company is headquartered in London, the United Kingdom.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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