RCKY
Rocky Brands Inc
NASDAQ: RCKY · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES
$44.19
+2.06% today
Updated 2026-09-11
Market cap
$324.40M
P/E ratio
11.31
P/S ratio
0.64x
EPS (TTM)
$3.83
Dividend yield
1.47%
52W range
$26 – $53
Volume
0.1M
WallStSmart proprietary scores
68
out of 100
Grade: B
Buy
Investment rating
6.0
Growth
B8.0
Quality
A4.5
Profitability
C6.0
Valuation
B6/9
Piotroski F-Score
Moderate
2.9
Altman Z-Score
Grey zone
—
Industry rank
—
View all highly rated stocks (75+) →251 stocks currently score above 75
Price targets
Analyst target
$56.00
+26.73%
12-Month target
$48.84
+10.52%
Intrinsic (DCF)
$24.34
Margin of safety
-34.80%
Price chart
Stock snapshot
Strengths
+ Free cash flow $4.14M — positive
+ Revenue growth 12.00% QoQ
+ Debt/equity 0.49x — low leverage
Risks
- 34.80% above intrinsic value
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $615.48M | $461.83M | $453.77M | $481.98M | $505.02M |
| Net income | $20.46M | $10.43M | $11.39M | $22.27M | $13.88M |
| EPS | — | — | — | — | $3.83 |
| Free cash flow | $12.42M | $69.66M | $48.10M | $9.72M | $4.14M |
| Profit margin | 3.33% | 2.26% | 2.51% | 4.62% | 5.72% |
Recent insider activity
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-08-11 | FINN, MICHAEL L | Sale | 500 | — |
| 2026-08-07 | MOORE, ROBERT BURTON JR. | Sale | 3,000 | — |
| 2026-08-07 | MOORE, ROBERT BURTON JR. | Buy | 3,000 | $39.80 |
Peer comparison
Smart narrative
Rocky Brands Inc trades at $44.19. representing a P/E of 11.31x trailing earnings. Our Smart Value Score of 68/100 indicates the stock is good. The company scores 6/9 on the Piotroski F-Score. With an Altman Z-Score of 2.89, it sits in the grey zone. TTM revenue stands at $505.02M. with profit margins at 5.72%. Our DCF model estimates intrinsic value at $24.34.
Frequently asked questions
What is Rocky Brands Inc's stock price?
Rocky Brands Inc (RCKY) trades at $44.19, on a P/E of 11.3x and a P/S of 0.6x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Rocky Brands Inc overvalued?
Rocky Brands Inc carries a Smart Value Score of 68/100 (Grade B), which we rate Buy. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $24.34 against the $44.19 price, so on cash flow terms the market is paying a premium for Rocky Brands Inc's growth. The Buy rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.
What is the price target of Rocky Brands Inc (RCKY)?
The 12-month analyst consensus target is $56.00, about 26.7% above the current $44.19. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the intrinsic value of Rocky Brands Inc (RCKY)?
Our DCF model estimates intrinsic value at $24.34, a -34.8% margin of safety versus today's $44.19. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.
What is Rocky Brands Inc's revenue?
Rocky Brands Inc's trailing twelve-month revenue is $505.02M. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Rocky Brands Inc's Altman Z-Score is 2.89, which places it in the grey zone. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorCONSUMER CYCLICAL
IndustryFOOTWEAR & ACCESSORIES
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio0.64x
ROE7.36%
Beta2.36
50D MA$44.33
200D MA$38.31
Shares out0.01B
Float0.01B
Short ratio—
Avg volume0.1M
Performance
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YTD—
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