Crocs Inc (CROX)vsRocky Brands Inc (RCKY)
CROX
Crocs Inc
$112.48
+3.35%
CONSUMER CYCLICAL · Cap: $5.33B
RCKY
Rocky Brands Inc
$44.19
+2.06%
CONSUMER CYCLICAL · Cap: $324.40M
Smart Verdict
WallStSmart Research — data-driven comparison
Crocs Inc generates 703% more annual revenue ($4.05B vs $505.02M). CROX leads profitability with a 14.6% profit margin vs 5.7%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 68/100 (B-).
CROX
Buy62
out of 100
Grade: C+
RCKY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+30.4%
Fair Value
$118.93
Current Price
$112.48
$6.45 discount
Margin of Safety
-34.8%
Fair Value
$24.34
Current Price
$44.19
$19.85 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Strong operational efficiency at 24.2%
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 281.3% YoY
Areas to Watch
2.6% revenue growth
Elevated debt levels
ROE of -7.3% — below average capital efficiency
Earnings declined 4.2%
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
5.7% margin — thin
Operating margin of 2.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : CROX
The strongest argument for CROX centers on P/E Ratio, Operating Margin. PEG of 1.39 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 12.0% demonstrates continued momentum. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : CROX
The primary concerns for CROX are Revenue Growth, Debt/Equity, Return on Equity.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
RCKY carries more volatility with a beta of 2.36 — expect wider price swings.
RCKY is growing revenue faster at 12.0% — sustainability is the question.
CROX generates stronger free cash flow (331M), providing more financial flexibility.
Monitor FOOTWEAR & ACCESSORIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
RCKY scores higher overall (68/100 vs 62/100) and 12.0% revenue growth. CROX offers better value entry with a 30.4% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Crocs Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Crocs, Inc. designs, develops, manufactures, markets and distributes casual lifestyle footwear and accessories for men, women and children. The company is headquartered in Broomfield, Colorado.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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