The Clorox Company (CLX)vsProcter & Gamble Company (PG)
CLX
The Clorox Company
$94.14
+5.03%
CONSUMER DEFENSIVE · Cap: $11.71B
PG
Procter & Gamble Company
$146.54
+0.86%
CONSUMER DEFENSIVE · Cap: $326.66B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 1183% more annual revenue ($86.72B vs $6.76B). PG leads profitability with a 19.2% profit margin vs 11.2%. CLX appears more attractively valued with a PEG of 2.20. PG earns a higher WallStSmart Score of 61/100 (C+).
CLX
Buy57
out of 100
Grade: C
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-22.9%
Fair Value
$102.51
Current Price
$94.14
$8.37 premium
Margin of Safety
-46.4%
Fair Value
$99.13
Current Price
$146.54
$47.41 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 55 in profit
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Expensive relative to growth rate
0.1% revenue growth
2.7% earnings growth
Negative free cash flow — burning cash
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity, Debt/Equity, P/E Ratio.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
CLX profiles as a value stock while PG is a mature play — different risk/reward profiles.
CLX carries more volatility with a beta of 0.55 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 57/100), backed by strong 19.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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