The Clorox Company (CLX)vsKenvue Inc. (KVUE)
CLX
The Clorox Company
$94.14
+5.03%
CONSUMER DEFENSIVE · Cap: $11.71B
KVUE
Kenvue Inc.
$17.71
+4.92%
CONSUMER DEFENSIVE · Cap: $34.00B
Smart Verdict
WallStSmart Research — data-driven comparison
Kenvue Inc. generates 126% more annual revenue ($15.29B vs $6.76B). CLX leads profitability with a 11.2% profit margin vs 10.6%. KVUE appears more attractively valued with a PEG of 1.42. KVUE earns a higher WallStSmart Score of 68/100 (B-).
CLX
Buy57
out of 100
Grade: C
KVUE
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-22.9%
Fair Value
$102.51
Current Price
$94.14
$8.37 premium
Margin of Safety
-87.1%
Fair Value
$9.91
Current Price
$17.71
$7.80 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 55 in profit
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Strong operational efficiency at 21.6%
Earnings expanding 46.9% YoY
Areas to Watch
Expensive relative to growth rate
0.1% revenue growth
2.7% earnings growth
Negative free cash flow — burning cash
4.5% revenue growth
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity, Debt/Equity, P/E Ratio.
Bull Case : KVUE
The strongest argument for KVUE centers on Operating Margin, EPS Growth. PEG of 1.42 suggests the stock is reasonably priced for its growth.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : KVUE
The primary concerns for KVUE are Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.55 — expect wider price swings.
KVUE is growing revenue faster at 4.5% — sustainability is the question.
KVUE generates stronger free cash flow (350M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KVUE scores higher overall (68/100 vs 57/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Kenvue Inc.
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kenvue Inc. is a consumer health company globally.
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