The Clorox Company (CLX)vsKimberly-Clark Corporation (KMB)
CLX
The Clorox Company
$87.76
-1.14%
CONSUMER DEFENSIVE · Cap: $11.08B
KMB
Kimberly-Clark Corporation
$98.15
-0.34%
CONSUMER DEFENSIVE · Cap: $34.23B
Smart Verdict
WallStSmart Research — data-driven comparison
Kimberly-Clark Corporation generates 147% more annual revenue ($16.58B vs $6.72B). KMB leads profitability with a 11.8% profit margin vs 8.7%. CLX appears more attractively valued with a PEG of 1.17. CLX earns a higher WallStSmart Score of 53/100 (C-).
CLX
Buy53
out of 100
Grade: C-
KMB
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-24.4%
Fair Value
$101.26
Current Price
$87.76
$13.50 premium
Margin of Safety
-35.5%
Fair Value
$79.42
Current Price
$98.15
$18.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 652 in profit
Every $100 of equity generates 112 in profit
Areas to Watch
Weak financial health signals
Trading at 118.6x book value
Revenue declined 2.0%
Earnings declined 50.1%
Expensive relative to growth rate
Trading at 18.7x book value
0.6% revenue growth
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bull Case : KMB
The strongest argument for KMB centers on Return on Equity.
Bear Case : CLX
The primary concerns for CLX are Piotroski F-Score, Price/Book, Revenue Growth. Debt-to-equity of 61.33 is elevated, increasing financial risk.
Bear Case : KMB
The primary concerns for KMB are PEG Ratio, Price/Book, Revenue Growth. Debt-to-equity of 3.72 is elevated, increasing financial risk.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.54 — expect wider price swings.
KMB is growing revenue faster at 0.6% — sustainability is the question.
KMB generates stronger free cash flow (556M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CLX scores higher overall (53/100 vs 52/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Kimberly-Clark Corporation
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
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