The Clorox Company (CLX)vsKimberly-Clark Corporation (KMB)
CLX
The Clorox Company
$104.76
+1.64%
CONSUMER DEFENSIVE · Cap: $12.78B
KMB
Kimberly-Clark Corporation
$99.36
+0.44%
CONSUMER DEFENSIVE · Cap: $32.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Kimberly-Clark Corporation generates 143% more annual revenue ($16.45B vs $6.76B). KMB leads profitability with a 12.3% profit margin vs 11.2%. CLX appears more attractively valued with a PEG of 2.17. KMB earns a higher WallStSmart Score of 52/100 (C-).
CLX
Buy51
out of 100
Grade: C-
KMB
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-203.1%
Fair Value
$41.55
Current Price
$104.76
$63.21 premium
Margin of Safety
+9.3%
Fair Value
$118.58
Current Price
$99.36
$19.22 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 99 in profit
Attractively priced relative to earnings
Every $100 of equity generates 127 in profit
Areas to Watch
Expensive relative to growth rate
Revenue declined 0.8%
Earnings declined 16.2%
Weak financial health signals
Expensive relative to growth rate
Trading at 21.9x book value
Revenue declined 0.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity, P/E Ratio.
Bull Case : KMB
The strongest argument for KMB centers on Return on Equity.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : KMB
The primary concerns for KMB are Piotroski F-Score, PEG Ratio, Price/Book. Debt-to-equity of 4.77 is elevated, increasing financial risk.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.57 — expect wider price swings.
KMB is growing revenue faster at -0.6% — sustainability is the question.
KMB generates stronger free cash flow (575M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KMB scores higher overall (52/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Kimberly-Clark Corporation
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
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