The Clorox Company (CLX)vsEstee Lauder Companies Inc (EL)
CLX
The Clorox Company
$104.76
+1.64%
CONSUMER DEFENSIVE · Cap: $12.78B
EL
Estee Lauder Companies Inc
$73.11
+2.28%
CONSUMER DEFENSIVE · Cap: $26.45B
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 117% more annual revenue ($14.67B vs $6.76B). CLX leads profitability with a 11.2% profit margin vs -1.2%. EL appears more attractively valued with a PEG of 1.77. CLX earns a higher WallStSmart Score of 51/100 (C-).
CLX
Buy51
out of 100
Grade: C-
EL
Hold41
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-203.1%
Fair Value
$41.55
Current Price
$104.76
$63.21 premium
Intrinsic value data unavailable for EL.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 99 in profit
Attractively priced relative to earnings
Generating 1.0B in free cash flow
Areas to Watch
Expensive relative to growth rate
Revenue declined 0.8%
Earnings declined 16.2%
Expensive relative to growth rate
Distress zone — elevated risk
Weak financial health signals
ROE of -4.3% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity, P/E Ratio.
Bull Case : EL
The strongest argument for EL centers on Free Cash Flow.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : EL
The primary concerns for EL are PEG Ratio, Altman Z-Score, Piotroski F-Score. Debt-to-equity of 2.74 is elevated, increasing financial risk.
Key Dynamics to Monitor
CLX profiles as a declining stock while EL is a turnaround play — different risk/reward profiles.
EL carries more volatility with a beta of 1.11 — expect wider price swings.
EL is growing revenue faster at 5.6% — sustainability is the question.
EL generates stronger free cash flow (1.0B), providing more financial flexibility.
Bottom Line
CLX scores higher overall (51/100 vs 41/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
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