The Clorox Company (CLX)vsEstee Lauder Companies Inc (EL)
CLX
The Clorox Company
$94.14
+5.03%
CONSUMER DEFENSIVE · Cap: $11.71B
EL
Estee Lauder Companies Inc
$83.49
+0.71%
CONSUMER DEFENSIVE · Cap: $32.45B
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 119% more annual revenue ($14.83B vs $6.76B). CLX leads profitability with a 11.2% profit margin vs -1.7%. EL appears more attractively valued with a PEG of 1.43. CLX earns a higher WallStSmart Score of 57/100 (C).
CLX
Buy57
out of 100
Grade: C
EL
Hold38
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-22.9%
Fair Value
$102.51
Current Price
$94.14
$8.37 premium
Margin of Safety
+29.5%
Fair Value
$149.43
Current Price
$83.49
$65.94 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 55 in profit
Conservative balance sheet, low leverage
Attractively priced relative to earnings
No standout strengths identified
Areas to Watch
Expensive relative to growth rate
0.1% revenue growth
2.7% earnings growth
Negative free cash flow — burning cash
4.6% revenue growth
Distress zone — elevated risk
Weak financial health signals
ROE of -6.2% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity, Debt/Equity, P/E Ratio.
Bull Case : EL
PEG of 1.43 suggests the stock is reasonably priced for its growth.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Bear Case : EL
The primary concerns for EL are Revenue Growth, Altman Z-Score, Piotroski F-Score. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Key Dynamics to Monitor
CLX profiles as a value stock while EL is a turnaround play — different risk/reward profiles.
EL carries more volatility with a beta of 1.25 — expect wider price swings.
EL is growing revenue faster at 4.6% — sustainability is the question.
EL generates stronger free cash flow (310M), providing more financial flexibility.
Bottom Line
CLX scores higher overall (57/100 vs 38/100). EL offers better value entry with a 29.5% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
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