Colgate-Palmolive Company (CL)vsThe Clorox Company (CLX)
CL
Colgate-Palmolive Company
$88.58
+1.27%
CONSUMER DEFENSIVE · Cap: $70.63B
CLX
The Clorox Company
$94.14
+5.03%
CONSUMER DEFENSIVE · Cap: $11.71B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 208% more annual revenue ($20.80B vs $6.76B). CLX leads profitability with a 11.2% profit margin vs 10.0%. CL appears more attractively valued with a PEG of 1.58. CL earns a higher WallStSmart Score of 58/100 (C).
CL
Buy58
out of 100
Grade: C
CLX
Buy57
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.1%
Fair Value
$98.54
Current Price
$88.58
$9.96 discount
Margin of Safety
-22.9%
Fair Value
$102.51
Current Price
$94.14
$8.37 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 36 in profit
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 20.9%
Every $100 of equity generates 55 in profit
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 492.1x book value
Earnings declined 5.9%
Expensive relative to growth rate
0.1% revenue growth
2.7% earnings growth
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Altman Z-Score, Market Cap.
Bull Case : CLX
The strongest argument for CLX centers on Return on Equity, Debt/Equity, P/E Ratio.
Bear Case : CL
The primary concerns for CL are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 54.99 is elevated, increasing financial risk.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.55 — expect wider price swings.
CL is growing revenue faster at 8.4% — sustainability is the question.
CL generates stronger free cash flow (609M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CL scores higher overall (58/100 vs 57/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
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