WallStSmart
CLX

The Clorox Company

NYSE: CLX · CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS

$87.76
-1.14% today

Updated 2026-09-11

Market cap
$11.08B
P/E ratio
19.04
P/S ratio
1.65x
EPS (TTM)
$4.81
Dividend yield
5.34%
52W range
$84 – $126
Volume
2.8M

WallStSmart proprietary scores

53
out of 100
Grade: C
Hold
Investment rating
2.0
Growth
F
3.3
Quality
D
7.5
Profitability
B+
4.7
Valuation
C
2/9
Piotroski F-Score
Weak
Altman Z-Score
Industry rank
View all highly rated stocks (75+) →251 stocks currently score above 75

Price targets

Analyst target
$101.65
+15.83%
12-Month target
$104.62
+19.21%
Intrinsic (DCF)
$101.26
Margin of safety
-24.38%
0 Strong Buy1 Buy14 Hold2 Sell2 Strong Sell

Price chart

Stock snapshot

Strengths
+ ROE 652.22% — strong efficiency
+ Free cash flow $244.00M — positive
Risks
- Piotroski 2/9 — weak financial health
- Revenue declining -2.00% QoQ
- 24.38% above intrinsic value
- Debt/equity 61.33x — high leverage

Key financials

Revenue Net Income Free Cash Flow
Metric2023202420252026TTM
Revenue$7.39B$7.09B$7.10B$6.72B$6.72B
Net income$149.00M$280.00M$810.00M$587.00M$163.00M
EPS$4.81
Free cash flow$930.00M$483.00M$761.00M$405.00M$244.00M
Profit margin2.02%3.95%11.40%8.74%8.73%

Recent insider activity

DateInsiderTypeSharesPrice
2026-07-22BARTON, NINASale1,681$95.69
2026-07-15HYDER, CHRIS TSale277$94.75
2026-06-30WILLIAMS, CHRISTOPHER JBuy288

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
CLX$11.08B532.07.54.73.3-24.38%Buy
WMT$852.71B434.75.53.76.0Hold
COST$401.25B618.06.53.76.3Buy
KO$379.87B636.09.53.36.0-40.10%Buy
PG$337.41B553.38.53.34.8-44.49%Buy
PM$297.79B544.78.04.06.5-67.54%Buy

Smart narrative

The Clorox Company trades at $87.76. representing a P/E of 19.04x trailing earnings. Our Smart Value Score of 53/100 indicates the stock is fair. The company scores 2/9 on the Piotroski F-Score. TTM revenue stands at $6.72B. with profit margins at 8.73%. Our DCF model estimates intrinsic value at $101.26.

Frequently asked questions

What is The Clorox Company's stock price?

The Clorox Company (CLX) trades at $87.76, on a P/E of 19.0x and a P/S of 1.6x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.

Is The Clorox Company overvalued?

The Clorox Company carries a Smart Value Score of 53/100 (Grade C), which we rate Hold. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $101.26 against the $87.76 price, so on cash flow terms the market is paying a premium for The Clorox Company's growth. The Hold rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.

What is the price target of The Clorox Company (CLX)?

The 12-month analyst consensus target is $101.65, about 15.8% above the current $87.76. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.

What is the intrinsic value of The Clorox Company (CLX)?

Our DCF model estimates intrinsic value at $101.26, a -24.4% margin of safety versus today's $87.76. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.

What is The Clorox Company's revenue?

The Clorox Company's trailing twelve-month revenue is $6.72B. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.

Company info

SectorCONSUMER DEFENSIVE
IndustryHOUSEHOLD & PERSONAL PRODUCTS
CountryUSA
ExchangeNYSE
CurrencyUSD

Quick metrics

P/S ratio1.65x
ROE652.22%
Beta0.54
50D MA$99.86
200D MA$103.17
Shares out0.12B
Float0.12B
Short ratio
Avg volume2.8M

Performance

1 week-2.83%
1 month-14.95%
3 months-7.77%
YTD-9.15%
1 year-27.12%
3 years
5 years