RCKY
Rocky Brands Inc
NASDAQ: RCKY · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES
$49.69
+11.49% today
Updated 2026-10-28
Market cap
$343.02M
P/E ratio
12.02
P/S ratio
0.68x
EPS (TTM)
$3.81
Dividend yield
1.36%
52W range
$27 – $53
Volume
0.1M
Rocky Brands Inc (RCKY) Insider transactions
Net insider activity
Net selling (24,390 shares)
Buy transactions
62
Sell transactions
38
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-01 | WINBIGLER, TRACIE A. | Director | Buy | 436 | — | — |
| 2026-10-01 | SMITH, DWIGHT ERIC | Director | Buy | 436 | — | — |
| 2026-10-01 | MOORE, ROBERT BURTON JR. | Director | Buy | 436 | — | — |
| 2026-10-01 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 436 | — | — |
| 2026-10-01 | JORDAN, WILLIAM L | Director | Buy | 436 | — | — |
| 2026-10-01 | HANING, G COURTNEY | Director | Buy | 436 | — | — |
| 2026-10-01 | HAHN, ROBYN R. | Director | Buy | 436 | — | — |
| 2026-10-01 | FINN, MICHAEL L | Director | Buy | 436 | — | — |
| 2026-08-11 | FINN, MICHAEL L | Director | Sale | 500 | — | — |
| 2026-08-07 | MOORE, ROBERT BURTON JR. | Director | Sale | 3,000 | — | — |
| 2026-08-07 | MOORE, ROBERT BURTON JR. | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-08-05 | MOORE, ROBERT BURTON JR. | Director | Sale | 3,000 | $49.73 | $149190.00 |
| 2026-08-04 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 3,483 | $50.54 | $176043.36 |
| 2026-08-04 | JORDAN, WILLIAM L | Director | Sale | 989 | $51.87 | $51299.43 |
| 2026-08-04 | HAHN, ROBYN R. | Director | Sale | 3,000 | $50.97 | $152910.00 |
| 2026-08-04 | FINN, MICHAEL L | Director | Sale | 3,000 | — | — |
| 2026-08-04 | FINN, MICHAEL L | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-08-03 | FINN, MICHAEL L | Director | Sale | 3,000 | $50.97 | $152913.00 |
| 2026-07-31 | WINBIGLER, TRACIE A. | Director | Sale | 3,000 | — | — |
| 2026-07-31 | WINBIGLER, TRACIE A. | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-07-31 | JORDAN, WILLIAM L | Director | Sale | 3,000 | — | — |
| 2026-07-31 | JORDAN, WILLIAM L | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-07-31 | JORDAN, WILLIAM L | Director | Sale | 2,011 | $48.48 | $97493.28 |
| 2026-07-31 | HANING, G COURTNEY | Director | Sale | 3,000 | — | — |
| 2026-07-31 | HANING, G COURTNEY | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-07-31 | HAHN, ROBYN R. | Director | Sale | 3,000 | — | — |
| 2026-07-31 | HAHN, ROBYN R. | Director | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-07-30 | SMITH, DWIGHT ERIC | Director | Buy | 500 | $48.63 | $24315.00 |
| 2026-07-30 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 3,000 | — | — |
| 2026-07-30 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 3,000 | $39.80 | $119400.00 |
| 2026-07-30 | HANING, G COURTNEY | Director | Sale | 3,000 | $49.06 | $147180.00 |
| 2026-07-01 | WINBIGLER, TRACIE A. | Director | Buy | 472 | — | — |
| 2026-07-01 | SMITH, DWIGHT ERIC | Director | Buy | 472 | — | — |
| 2026-07-01 | MOORE, ROBERT BURTON JR. | Director | Buy | 472 | — | — |
| 2026-07-01 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 472 | — | — |
| 2026-07-01 | JORDAN, WILLIAM L | Director | Buy | 472 | — | — |
| 2026-07-01 | HANING, G COURTNEY | Director | Buy | 472 | — | — |
| 2026-07-01 | HAHN, ROBYN R. | Director | Buy | 472 | — | — |
| 2026-07-01 | FINN, MICHAEL L | Director | Buy | 472 | — | — |
| 2026-06-05 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 1,000 | — | — |
| 2026-04-01 | WINBIGLER, TRACIE A. | Director | Buy | 503 | — | — |
| 2026-04-01 | SMITH, DWIGHT ERIC | Director | Buy | 503 | — | — |
| 2026-04-01 | MOORE, ROBERT BURTON JR. | Director | Buy | 503 | — | — |
| 2026-04-01 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 503 | — | — |
| 2026-04-01 | JORDAN, WILLIAM L | Director | Buy | 503 | — | — |
| 2026-04-01 | HANING, G COURTNEY | Director | Buy | 503 | — | — |
| 2026-04-01 | HAHN, ROBYN R. | Director | Buy | 503 | — | — |
| 2026-04-01 | FINN, MICHAEL L | Director | Buy | 503 | — | — |
| 2026-01-01 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Sale | 3,387 | — | — |
| 2026-01-01 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Buy | 2,727 | — | — |
| 2026-01-01 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Buy | 3,387 | — | — |
| 2026-01-01 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Sale | 746 | $29.33 | $21880.18 |
| 2026-01-01 | WINBIGLER, TRACIE A. | Director | Buy | 664 | — | — |
| 2026-01-01 | SMITH, DWIGHT ERIC | Director | Buy | 664 | — | — |
| 2026-01-01 | ROBERTSON, THOMAS D. | COO, CFO & Treasurer | Buy | 6,818 | — | — |
| 2026-01-01 | ROBERTSON, THOMAS D. | COO, CFO & Treasurer | Sale | 3,810 | — | — |
| 2026-01-01 | ROBERTSON, THOMAS D. | COO, CFO & Treasurer | Buy | 3,810 | — | — |
| 2026-01-01 | MOORE, ROBERT BURTON JR. | Director | Buy | 664 | — | — |
| 2026-01-01 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 664 | — | — |
| 2026-01-01 | JORDAN, WILLIAM L | Director | Buy | 664 | — | — |
| 2026-01-01 | HANING, G COURTNEY | Director | Buy | 664 | — | — |
| 2026-01-01 | HAHN, ROBYN R. | Director | Buy | 664 | — | — |
| 2026-01-01 | FINN, MICHAEL L | Director | Buy | 664 | — | — |
| 2026-01-01 | BROOKS, JASON | Director, Chmn, President and CEO | Buy | 6,818 | — | — |
| 2026-01-01 | BROOKS, JASON | Director, Chmn, President and CEO | Sale | 4,233 | — | — |
| 2026-01-01 | BROOKS, JASON | Director, Chmn, President and CEO | Buy | 4,233 | — | — |
| 2025-11-26 | HAHN, ROBYN R. | Director | Sale | 3,800 | $30.56 | $116128.00 |
| 2025-11-12 | ROBERTSON, THOMAS D. | COO, CFO & Treasurer | Sale | 652 | — | — |
| 2025-11-12 | ROBERTSON, THOMAS D. | COO, CFO & Treasurer | Buy | 652 | — | — |
| 2025-11-06 | SMITH, DWIGHT ERIC | Director | Buy | 300 | $28.98 | $8694.00 |
| 2025-11-06 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 4,775 | $32.43 | $154853.25 |
| 2025-11-06 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 2,162 | $32.39 | $70027.18 |
| 2025-11-05 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Sale | 2,000 | — | — |
| 2025-11-05 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Sale | 400 | — | — |
| 2025-11-05 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Sale | 6,600 | $29.90 | $197328.78 |
| 2025-11-05 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Buy | 2,000 | $18.90 | $37800.00 |
| 2025-11-05 | WORTHAM, BYRON | SVP Georgia Boot & Durango | Buy | 400 | $11.55 | $4620.00 |
| 2025-11-05 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 2,619 | $29.65 | $77653.35 |
| 2025-11-05 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 1,000 | $28.75 | $28750.00 |
| 2025-11-04 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 5,000 | — | — |
| 2025-11-04 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 5,000 | $28.07 | $140350.00 |
| 2025-11-04 | LOVELAND, CURTIS A | Director, Assistant Secretary | Sale | 4,000 | $28.80 | $115200.00 |
| 2025-11-03 | BROOKS, JASON | Director, Chmn, President and CEO | Sale | 1,200 | — | — |
| 2025-11-03 | BROOKS, JASON | Director, Chmn, President and CEO | Buy | 1,200 | $11.56 | $13872.00 |
| 2025-10-01 | WINBIGLER, TRACIE A. | Director | Buy | 629 | — | — |
| 2025-10-01 | SMITH, DWIGHT ERIC | Director | Buy | 629 | — | — |
| 2025-10-01 | MOORE, ROBERT BURTON JR. | Director | Buy | 629 | — | — |
| 2025-10-01 | LOVELAND, CURTIS A | Director, Assistant Secretary | Buy | 629 | — | — |
| 2025-10-01 | JORDAN, WILLIAM L | Director | Buy | 629 | — | — |
| 2025-10-01 | HANING, G COURTNEY | Director | Buy | 629 | — | — |
| 2025-10-01 | HAHN, ROBYN R. | Director | Buy | 629 | — | — |
| 2025-10-01 | FINN, MICHAEL L | Director | Buy | 629 | — | — |
| 2025-09-04 | FINN, MICHAEL L | Director | Sale | 5,000 | — | — |
| 2025-09-04 | FINN, MICHAEL L | Director | Buy | 5,000 | $28.07 | $140350.00 |
| 2025-09-03 | WINBIGLER, TRACIE A. | Director | Sale | 5,000 | — | — |
| 2025-09-03 | WINBIGLER, TRACIE A. | Director | Buy | 5,000 | $28.07 | $140350.00 |
| 2025-09-03 | HAHN, ROBYN R. | Director | Sale | 2,500 | $29.52 | $73800.00 |
| 2025-09-02 | WINBIGLER, TRACIE A. | Director | Sale | 5,000 | $29.95 | $149750.00 |
| 2025-08-29 | JORDAN, WILLIAM L | Director | Sale | 5,000 | $30.10 | $150500.00 |
| 2025-08-29 | HANING, G COURTNEY | Director | Sale | 5,000 | — | — |
Frequently asked questions
Are RCKY insiders buying or selling?
Over the transactions on record, RCKY insiders have been net buyers, with about $2.08M in stock sold across 38 sales, against 15 open-market purchases.
Does insider selling at RCKY mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which RCKY insiders are selling the most?
Recent selling is concentrated in a few names. LOVELAND, CURTIS A accounts for the largest share on record, with about $622527.14 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.