The Home Depot Inc (HD)vsRocky Brands Inc (RCKY)
HD
The Home Depot Inc
$308.74
+1.00%
CONSUMER CYCLICAL · Cap: $304.98B
RCKY
Rocky Brands Inc
$44.19
+2.06%
CONSUMER CYCLICAL · Cap: $324.40M
Smart Verdict
WallStSmart Research — data-driven comparison
The Home Depot Inc generates 33399% more annual revenue ($169.18B vs $505.02M). HD leads profitability with a 8.4% profit margin vs 5.7%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 68/100 (B-).
HD
Buy58
out of 100
Grade: C
RCKY
Strong Buy68
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-41.8%
Fair Value
$217.78
Current Price
$308.74
$90.96 premium
Margin of Safety
-34.8%
Fair Value
$24.34
Current Price
$44.19
$19.85 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 86 in profit
Safe zone — low bankruptcy risk
Generating 4.5B in free cash flow
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 281.3% YoY
Areas to Watch
Expensive relative to growth rate
Trading at 18.5x book value
4.6% earnings growth
Weak financial health signals
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
5.7% margin — thin
Operating margin of 2.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : HD
The strongest argument for HD centers on Market Cap, Return on Equity, Altman Z-Score.
Bull Case : RCKY
The strongest argument for RCKY centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 12.0% demonstrates continued momentum. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : HD
The primary concerns for HD are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 3.77 is elevated, increasing financial risk.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
RCKY carries more volatility with a beta of 2.36 — expect wider price swings.
RCKY is growing revenue faster at 12.0% — sustainability is the question.
HD generates stronger free cash flow (4.5B), providing more financial flexibility.
Monitor HOME IMPROVEMENT RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
RCKY scores higher overall (68/100 vs 58/100) and 12.0% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Home Depot Inc
CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA
The Home Depot, Inc., commonly known as Home Depot, is the largest home improvement retailer in the United States, supplying tools, construction products, and services. The company is headquartered in incorporated Cobb County, Georgia, with an Atlanta mailing address.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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