What is NKE stock price target for 2026?

WallStSmart's 12-month price target for Nike Inc is $51.14, representing 15.2% upside from the current price of $44.39.

What is NKE stock forecast?

Nike Inc forecast includes bull, base, and bear case scenarios from 2026 through 2030. Revenue and EPS projections are derived from analyst consensus and conservative extrapolation with growth deceleration for outer years.

Is NKE undervalued based on price targets?

Our DCF intrinsic value for Nike Inc is $185.62, against a current price of $44.39. The margin of safety is 66.41%.

NKE

Nike Inc

NYSE: NKE · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES

$44.39

-1.42% today

Updated 2026-04-29

Market cap

$66.18B

P/E ratio

29.40

P/S ratio

1.42x

EPS (TTM)

$1.52

Dividend yield

3.62%

52W range

$42 – $79

Volume

21.5M

Market cap

$66.18B

P/E ratio

29.40

P/S ratio

1.42x

EPS (TTM)

$1.52

Dividend yield

3.62%

52W range

$42 – $79

Volume

21.5M

Nike Inc (NKE) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current

$44.39

Consensus

$64.84

+46.07%

2030 Target

$468.41

+955.22%

DCF

$185.62

+66.41% MoS

Current price

$44.39

Analyst consensus

$64.84

+46.07%

2030 Target

$468.41

+955.22%

Intrinsic (DCF)

$185.62

+66.41% MoS

26 analysts:

8 Buy11 Hold2 Sell

Management guidance

CEO Elliott Hill has indicated Nike's turnaround will be completed by year-end 2026, with focus on athlete-led performance products and balanced wholesale. Management projects a steep decline in current-quarter (Q4 FY2026) sales and a 20% drop in China sales, but anticipates sustainable gross margin expansion by Q2 fiscal 2027. No specific revenue targets through 2030 have been disclosed.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range

Bull case (2030)

$777.74

$57.7B Rev × 20x P/S

Base case (2030)

$468.41

$57.7B Rev × 12x P/S

Bear case (2030)

$313.75

$57.7B Rev × 8x P/S

Financial forecast — research-backed

Metric	2023	2024	2025	2026 (E)	2027 (E)	2028 (E)	2030 (E)
Revenue	$51.2B	$51.4B	$46.3B	$46.8B	$48.2B	$50.9B	$57.7B
Revenue growth	—	0.3%	-9.8%	1.1%	2.9%	5.5%	6.6%
EPS	—	$3.94	$1.02	$1.59	$2.37	$3.05	$4.28
P/S ratio	—	—	—	12.0x	12.0x	12.0x	12.0x
Implied price	—	—	—	$380.03	$388.87	$410.97	$468.41

Catalysts & risks

Growth catalysts

+ Completion of inventory normalization and turnaround execution by end of FY2026

+ Gross margin expansion beginning Q2 FY2027 as tariff impacts and restructuring costs normalize

+ Athlete-led performance product category growth (running showing positive momentum)

+ Recovery in China market as geopolitical headwinds ease

+ Direct-to-consumer digital business acceleration and wholesale marketplace rebalancing

Key risks

- Prolonged weakness in China market (20% sales decline projected, geopolitical uncertainty)

- EMEA region and Middle East conflict impact on consumer spending and sales

- Elevated tariff environment pressuring margins despite management's gross margin recovery expectations

- Competitive intensity from On Holding, Lululemon, and other athletic brands

- Execution risk on turnaround plan — analyst sentiment deteriorating (multiple downgrades in Apr 2026)

Methodology

Nike Inc's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 26 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 7, 2026.