Amazon.com Inc (AMZN)vsNike Inc (NKE)
AMZN
Amazon.com Inc
$226.65
+3.90%
CONSUMER CYCLICAL · Cap: $2.63T
NKE
Nike Inc
$43.22
+0.39%
CONSUMER CYCLICAL · Cap: $62.62B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 1501% more annual revenue ($742.78B vs $46.40B). AMZN leads profitability with a 12.2% profit margin vs 6.7%. AMZN appears more attractively valued with a PEG of 1.30. AMZN earns a higher WallStSmart Score of 67/100 (B-).
AMZN
Strong Buy67
out of 100
Grade: B-
NKE
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-47.2%
Fair Value
$154.00
Current Price
$226.65
$72.65 premium
Margin of Safety
+63.5%
Fair Value
$170.65
Current Price
$43.22
$127.43 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 21 in profit
16.6% revenue growth
Earnings expanding 428.0% YoY
Large-cap with strong market position
Every $100 of equity generates 21 in profit
Generating 1.5B in free cash flow
Areas to Watch
Moderate valuation
Weak financial health signals
Negative free cash flow — burning cash
Expensive relative to growth rate
6.7% margin — thin
Revenue declined 1.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum. PEG of 1.30 suggests the stock is reasonably priced for its growth.
Bull Case : NKE
The strongest argument for NKE centers on EPS Growth, Market Cap, Return on Equity.
Bear Case : AMZN
The primary concerns for AMZN are P/E Ratio, Piotroski F-Score, Free Cash Flow.
Bear Case : NKE
The primary concerns for NKE are PEG Ratio, Profit Margin, Revenue Growth.
Key Dynamics to Monitor
AMZN profiles as a growth stock while NKE is a value play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.46 — expect wider price swings.
AMZN is growing revenue faster at 16.6% — sustainability is the question.
NKE generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (67/100 vs 62/100) and 16.6% revenue growth. NKE offers better value entry with a 63.5% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Nike Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Visit Website →Compare with Other INTERNET RETAIL Stocks
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