MAX
MediaAlpha Inc.
NYSE: MAX · COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION
$8.51
-14.90% today
Updated 2026-04-30
Market cap
$544.52M
P/E ratio
25.31
P/S ratio
0.49x
EPS (TTM)
$0.39
Dividend yield
—
52W range
$7 – $14
Volume
0.8M
WallStSmart proprietary scores
40
out of 100
Grade: D
Sell
Investment rating
7.3
Growth
B+5.0
Quality
C+6.0
Profitability
B7.0
Valuation
B+3/9
Piotroski F-Score
Weak
0.6
Altman Z-Score
Distress
—
Industry rank
—
View all highly rated stocks (75+) →200 stocks currently score above 75
Price targets
Analyst target
$13.64
+60.28%
12-Month target
$11.34
+33.25%
Intrinsic (DCF)
$27.92
Margin of safety
+72.53%
3 Strong Buy3 Buy2 Hold0 Sell0 Strong Sell
Price chart
X-Ray snapshot
Strengths
+ 72.53% below intrinsic value
+ Debt/equity -5.23x — low leverage
Risks
- Piotroski 3/9 — weak financial health
- Altman Z 0.55 — distress zone
- Thin margins at 2.30%
- Negative free cash flow $-1.60M
- Revenue declining -3.20% QoQ
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $459.07M | $388.15M | $864.70M | $1.11B | $1.11B |
| Net income | $-57.67M | $-40.42M | $16.63M | $25.62M | $11.47M |
| EPS | — | — | — | — | $0.39 |
| Free cash flow | $28.18M | $20.16M | $45.62M | $65.26M | $-1.60M |
| Profit margin | -12.56% | -10.41% | 1.92% | 2.30% | 2.30% |
Recent insider activity
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-04-15 | YI, STEVEN | Sale | 4,000 | $9.68 |
| 2026-04-15 | CRAMER, KEITH | Sale | 10,000 | $9.68 |
| 2026-04-14 | YI, STEVEN | Sale | 4,000 | $9.47 |
Peer comparison
Smart narrative
MediaAlpha Inc. trades at $8.51. representing a P/E of 25.31x trailing earnings. Our Smart Value Score of 40/100 indicates the stock is fair. The company scores 3/9 on the Piotroski F-Score. With an Altman Z-Score of 0.55, it sits in the distress. TTM revenue stands at $1.11B. with profit margins at 2.30%. Our DCF model estimates intrinsic value at $27.92.
Frequently asked questions
What is MediaAlpha Inc.'s stock price?
MediaAlpha Inc. (MAX) trades at $8.51.
Is MediaAlpha Inc. overvalued?
Smart Value Score 40/100 (Grade D, Sell). DCF value $27.92.
What is the price target of MediaAlpha Inc. (MAX)?
The analyst target price is $13.64, representing +60.3% upside from the current price of $8.51.
What is the intrinsic value of MediaAlpha Inc. (MAX)?
Based on our DCF model, intrinsic value is $27.92, a +72.5% margin of safety versus $8.51.
What is the future stock price of MAX by 2030?
Our revenue-driven model estimates MediaAlpha Inc. could reach $21.58 by 2030, based on historical CAGR, margin trends, and capped P/E multiples.
What is MediaAlpha Inc.'s revenue?
TTM revenue is $1.11B.
Piotroski F-Score?
3/9 — weak financial health.
Altman Z-Score?
0.55 — distress.
Company info
SectorCOMMUNICATION SERVICES
IndustryINTERNET CONTENT & INFORMATION
CountryUSA
ExchangeNYSE
CurrencyUSD
Quick metrics
P/S ratio0.49x
ROE—
Beta1.39
50D MA$9.42
200D MA$10.94
Shares out0.06B
Float0.03B
Short ratio—
Avg volume0.8M
Performance
1 week+5.37%
1 month+7.53%
3 months-2.34%
YTD-22.78%
1 year—
3 years—
5 years—