Alphabet Inc Class A (GOOGL)vsMediaAlpha Inc. (MAX)
GOOGL
Alphabet Inc Class A
$344.98
-1.26%
COMMUNICATION SERVICES · Cap: $4.14T
MAX
MediaAlpha Inc.
$11.45
-1.29%
COMMUNICATION SERVICES · Cap: $647.36M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class A generates 36311% more annual revenue ($445.87B vs $1.22B). GOOGL leads profitability with a 54.8% profit margin vs 7.9%. MAX trades at a lower P/E of 7.7x. GOOGL earns a higher WallStSmart Score of 76/100 (B+).
GOOGL
Strong Buy76
out of 100
Grade: B+
MAX
Hold50
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+48.8%
Fair Value
$661.47
Current Price
$344.98
$316.49 discount
Margin of Safety
+59.6%
Fair Value
$19.00
Current Price
$11.45
$7.55 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 38 in profit
Keeps 55 of every $100 in revenue as profit
Strong operational efficiency at 34.0%
Earnings expanding 294.0% YoY
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Every $100 of equity generates 342 in profit
Earnings expanding 1412.0% YoY
Revenue surging 25.9% year-over-year
Areas to Watch
Negative free cash flow — burning cash
Smaller company, higher risk/reward
7.9% margin — thin
Weak financial health signals
Trading at 21.2x book value
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOGL
The strongest argument for GOOGL centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 54.8% and operating margin at 34.0%. Revenue growth of 24.2% demonstrates continued momentum.
Bull Case : MAX
The strongest argument for MAX centers on P/E Ratio, Return on Equity, EPS Growth. Revenue growth of 25.9% demonstrates continued momentum.
Bear Case : GOOGL
The primary concerns for GOOGL are Free Cash Flow.
Bear Case : MAX
The primary concerns for MAX are Market Cap, Profit Margin, Piotroski F-Score. Debt-to-equity of 6.22 is elevated, increasing financial risk.
Key Dynamics to Monitor
GOOGL carries more volatility with a beta of 1.23 — expect wider price swings.
MAX is growing revenue faster at 25.9% — sustainability is the question.
MAX generates stronger free cash flow (42M), providing more financial flexibility.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GOOGL scores higher overall (76/100 vs 50/100), backed by strong 54.8% margins and 24.2% revenue growth. MAX offers better value entry with a 59.6% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class A
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →MediaAlpha Inc.
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
MediaAlpha, Inc., operates an insurance customer acquisition platform in the United States. The company is headquartered in Los Angeles, California.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
Want to dig deeper into these stocks?