MAX
MediaAlpha Inc.
NYSE: MAX · COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION
$11.45
-1.29% today
Updated 2026-09-15
Market cap
$647.36M
P/E ratio
7.73
P/S ratio
0.53x
EPS (TTM)
$1.58
Dividend yield
—
52W range
$7 – $15
Volume
0.8M
MediaAlpha Inc. (MAX) Insider transactions
Net insider activity
Net selling (1,049,421 shares)
Buy transactions
4
Sell transactions
96
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-02 | NONKO, EUGENE | Director | Sale | 7,778 | $12.25 | $95241.61 |
| 2026-09-02 | NONKO, EUGENE | Director | Sale | 2,667 | $12.22 | $32580.87 |
| 2026-09-01 | YI, STEVEN | Director, See Remarks | Sale | 48,000 | $12.38 | $594364.80 |
| 2026-09-01 | NONKO, EUGENE | Director | Sale | 7,778 | $12.39 | $96393.53 |
| 2026-09-01 | NONKO, EUGENE | Director | Sale | 2,667 | $12.45 | $33215.88 |
| 2026-08-31 | NONKO, EUGENE | Director | Sale | 7,778 | $12.61 | $98061.13 |
| 2026-08-31 | NONKO, EUGENE | Director | Sale | 2,667 | $12.59 | $33566.33 |
| 2026-08-26 | NONKO, EUGENE | Director | Sale | 7,778 | $12.55 | $97641.12 |
| 2026-08-26 | NONKO, EUGENE | Director | Sale | 2,667 | $12.56 | $33487.39 |
| 2026-08-25 | NONKO, EUGENE | Director | Sale | 8,205 | $12.87 | $105573.74 |
| 2026-08-25 | NONKO, EUGENE | Director | Sale | 3,282 | $12.89 | $42316.47 |
| 2026-08-24 | NONKO, EUGENE | Director | Sale | 8,205 | $12.99 | $106564.08 |
| 2026-08-24 | NONKO, EUGENE | Director | Sale | 3,282 | $12.99 | $42645.32 |
| 2026-08-19 | NONKO, EUGENE | Director | Sale | 8,205 | $13.23 | $108523.43 |
| 2026-08-19 | NONKO, EUGENE | Director | Sale | 3,282 | $13.20 | $43321.42 |
| 2026-08-18 | NONKO, EUGENE | Director | Sale | 8,205 | $12.88 | $105704.19 |
| 2026-08-18 | NONKO, EUGENE | Director | Sale | 3,282 | $12.90 | $42345.35 |
| 2026-08-17 | NONKO, EUGENE | Director | Sale | 8,205 | $12.78 | $104858.26 |
| 2026-08-17 | NONKO, EUGENE | Director | Sale | 3,282 | $12.82 | $42076.88 |
| 2026-08-17 | CRAMER, KEITH | Chief Revenue Officer | Sale | 13,000 | $12.76 | $165924.20 |
| 2026-08-15 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 5,303 | — | — |
| 2026-08-15 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 4,803 | — | — |
| 2026-08-15 | YEH, KUANLING AMY | Chief Technology Officer | Buy | 5,303 | — | — |
| 2026-08-15 | YEH, KUANLING AMY | Chief Technology Officer | Buy | 4,803 | — | — |
| 2026-08-15 | THOMPSON, PATRICK RYAN | See Remarks | Sale | 8,333 | $13.17 | $109745.61 |
| 2026-08-15 | THOMPSON, PATRICK RYAN | See Remarks | Sale | 6,252 | $13.17 | $82338.84 |
| 2026-08-15 | THOMPSON, PATRICK RYAN | See Remarks | Sale | 5,258 | $13.17 | $69247.86 |
| 2026-08-15 | THOMPSON, PATRICK RYAN | See Remarks | Sale | 4,366 | $13.17 | $57500.22 |
| 2026-08-15 | CRAMER, KEITH | Chief Revenue Officer | Sale | 5,303 | — | — |
| 2026-08-15 | CRAMER, KEITH | Chief Revenue Officer | Sale | 4,472 | — | — |
| 2026-08-15 | CRAMER, KEITH | Chief Revenue Officer | Buy | 5,303 | — | — |
| 2026-08-15 | CRAMER, KEITH | Chief Revenue Officer | Buy | 4,472 | — | — |
| 2026-08-15 | COYNE, JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sale | 5,224 | $13.17 | $68800.08 |
| 2026-08-15 | COYNE, JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sale | 4,229 | $13.17 | $55695.93 |
| 2026-08-15 | COYNE, JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sale | 2,542 | $13.17 | $33478.14 |
| 2026-08-15 | COYNE, JEFFREY B | GENERAL COUNSEL AND SECRETARY | Sale | 2,187 | $13.17 | $28802.79 |
| 2026-08-14 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 12,000 | $13.55 | $162616.80 |
| 2026-08-12 | NONKO, EUGENE | Director | Sale | 8,205 | $12.78 | $104866.46 |
| 2026-08-12 | NONKO, EUGENE | Director | Sale | 3,282 | $12.89 | $42288.90 |
| 2026-08-11 | NONKO, EUGENE | Director | Sale | 8,205 | $13.24 | $108609.59 |
| 2026-08-11 | NONKO, EUGENE | Director | Sale | 3,282 | $13.36 | $43835.05 |
| 2026-08-10 | NONKO, EUGENE | Director | Sale | 8,205 | $13.57 | $111329.54 |
| 2026-08-10 | NONKO, EUGENE | Director | Sale | 3,282 | $13.30 | $43666.03 |
| 2026-08-05 | NONKO, EUGENE | Director | Sale | 7,778 | $12.28 | $95520.06 |
| 2026-08-05 | NONKO, EUGENE | Director | Sale | 2,667 | $12.36 | $32973.72 |
| 2026-08-04 | NONKO, EUGENE | Director | Sale | 7,778 | $12.45 | $96818.99 |
| 2026-08-04 | NONKO, EUGENE | Director | Sale | 2,667 | $12.50 | $33346.30 |
| 2026-08-03 | YI, STEVEN | Director, See Remarks | Sale | 72,000 | $12.64 | $909993.60 |
| 2026-08-03 | NONKO, EUGENE | Director | Sale | 8,205 | $12.48 | $102423.01 |
| 2026-08-03 | NONKO, EUGENE | Director | Sale | 3,282 | $12.54 | $41156.94 |
| 2026-07-29 | NONKO, EUGENE | Director | Sale | 9,524 | $14.05 | $133779.82 |
| 2026-07-29 | NONKO, EUGENE | Director | Sale | 4,952 | $14.05 | $69571.14 |
| 2026-07-28 | NONKO, EUGENE | Director | Sale | 10,843 | $13.78 | $149375.34 |
| 2026-07-28 | NONKO, EUGENE | Director | Sale | 6,622 | $13.86 | $91775.62 |
| 2026-07-27 | NONKO, EUGENE | Director | Sale | 8,205 | $13.28 | $108932.86 |
| 2026-07-27 | NONKO, EUGENE | Director | Sale | 3,282 | $13.28 | $43572.16 |
| 2026-07-22 | NONKO, EUGENE | Director | Sale | 9,524 | $13.71 | $130599.75 |
| 2026-07-22 | NONKO, EUGENE | Director | Sale | 4,952 | $13.81 | $68398.51 |
| 2026-07-21 | NONKO, EUGENE | Director | Sale | 9,524 | $14.33 | $136475.11 |
| 2026-07-21 | NONKO, EUGENE | Director | Sale | 4,952 | $14.33 | $70970.58 |
| 2026-07-20 | NONKO, EUGENE | Director | Sale | 9,524 | $13.82 | $131657.87 |
| 2026-07-20 | NONKO, EUGENE | Director | Sale | 4,952 | $13.87 | $68684.74 |
| 2026-07-17 | YI, STEVEN | Director, See Remarks | Sale | 12,333 | $14.20 | $175095.30 |
| 2026-07-17 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 3,000 | $13.95 | $41850.00 |
| 2026-07-16 | YI, STEVEN | Director, See Remarks | Sale | 82,457 | $14.39 | $1.19M |
| 2026-07-16 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 10,000 | $14.51 | $145080.00 |
| 2026-07-15 | YI, STEVEN | Director, See Remarks | Sale | 114,292 | $14.17 | $1.62M |
| 2026-07-15 | NONKO, EUGENE | Director | Sale | 9,524 | $14.14 | $134675.07 |
| 2026-07-15 | NONKO, EUGENE | Director | Sale | 4,952 | $14.03 | $69456.26 |
| 2026-07-15 | CRAMER, KEITH | Chief Revenue Officer | Sale | 13,000 | $14.19 | $184494.70 |
| 2026-07-14 | YI, STEVEN | Director, See Remarks | Sale | 37,701 | $14.06 | $530004.43 |
| 2026-07-14 | NONKO, EUGENE | Director | Sale | 9,524 | $13.90 | $132410.27 |
| 2026-07-14 | NONKO, EUGENE | Director | Sale | 4,952 | $13.85 | $68599.07 |
| 2026-07-13 | YI, STEVEN | Director, See Remarks | Sale | 9,496 | $14.05 | $133396.96 |
| 2026-07-13 | NONKO, EUGENE | Director | Sale | 10,843 | $13.76 | $149208.35 |
| 2026-07-13 | NONKO, EUGENE | Director | Sale | 6,622 | $13.81 | $91427.31 |
| 2026-07-08 | NONKO, EUGENE | Director | Sale | 8,205 | $13.61 | $111664.31 |
| 2026-07-08 | NONKO, EUGENE | Director | Sale | 3,282 | $13.78 | $45226.62 |
| 2026-07-07 | YI, STEVEN | Director, See Remarks | Sale | 26,467 | $14.07 | $372451.56 |
| 2026-07-07 | NONKO, EUGENE | Director | Sale | 9,524 | $14.06 | $133897.92 |
| 2026-07-07 | NONKO, EUGENE | Director | Sale | 4,952 | $14.08 | $69744.46 |
| 2026-07-06 | YI, STEVEN | Director, See Remarks | Sale | 17,254 | $14.01 | $241782.03 |
| 2026-07-06 | NONKO, EUGENE | Director | Sale | 25,352 | $13.86 | $351447.17 |
| 2026-07-06 | NONKO, EUGENE | Director | Sale | 24,992 | $13.91 | $347681.21 |
| 2026-07-01 | YI, STEVEN | Director, See Remarks | Sale | 96,000 | $12.90 | $1.24M |
| 2026-07-01 | NONKO, EUGENE | Director | Sale | 9,059 | $12.80 | $115975.13 |
| 2026-07-01 | NONKO, EUGENE | Director | Sale | 4,512 | $12.77 | $57634.48 |
| 2026-06-30 | NONKO, EUGENE | Director | Sale | 7,778 | $12.44 | $96749.76 |
| 2026-06-30 | NONKO, EUGENE | Director | Sale | 2,667 | $12.42 | $33133.74 |
| 2026-06-29 | NONKO, EUGENE | Director | Sale | 7,778 | $11.93 | $92813.32 |
| 2026-06-29 | NONKO, EUGENE | Director | Sale | 2,667 | $11.81 | $31509.00 |
| 2026-06-26 | YEH, KUANLING AMY | Chief Technology Officer | Sale | 3,000 | $11.16 | $33480.00 |
| 2026-06-24 | NONKO, EUGENE | Director | Sale | 6,667 | $10.47 | $69770.82 |
| 2026-06-24 | NONKO, EUGENE | Director | Sale | 1,067 | $10.46 | $11160.18 |
| 2026-06-23 | NONKO, EUGENE | Director | Sale | 6,667 | $10.17 | $67830.72 |
| 2026-06-23 | NONKO, EUGENE | Director | Sale | 1,067 | $10.09 | $10768.48 |
| 2026-06-22 | NONKO, EUGENE | Director | Sale | 6,667 | $10.15 | $67662.72 |
| 2026-06-22 | NONKO, EUGENE | Director | Sale | 1,067 | $10.00 | $10670.00 |
| 2026-06-17 | NONKO, EUGENE | Director | Sale | 6,667 | $10.01 | $66718.00 |
| 2026-06-17 | NONKO, EUGENE | Director | Sale | 1,067 | $10.00 | $10670.00 |
Frequently asked questions
Are MAX insiders buying or selling?
Over the transactions on record, MAX insiders have been net sellers, with about $14.01M in stock sold across 96 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at MAX mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which MAX insiders are selling the most?
Recent selling is concentrated in a few names. YI, STEVEN accounts for the largest share on record, with about $7.00M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.