HOG
Harley-Davidson Inc
NYSE: HOG · CONSUMER CYCLICAL · RECREATIONAL VEHICLES
$23.62
+0.90% today
Updated 2026-04-29
Market cap
$2.64B
P/E ratio
8.50
P/S ratio
0.59x
EPS (TTM)
$2.78
Dividend yield
3.08%
52W range
$17 – $31
Volume
3.6M
Harley-Davidson Inc (HOG) Financial statements
SEC filings — annual and quarterly data.
Profit margin
7.57%
Operating margin
-69.60%
ROE
10.40%
ROA
2.81%
Debt/equity
—
Margin trends — annual
Gross margin Operating margin Profit margin
| Year | Revenue | Net income | Gross margin | Op. margin | Profit margin |
|---|---|---|---|---|---|
| 2006 | $5.80B | $1.04B | 38.49% | 27.53% | 17.98% |
| 2007 | $5.73B | $933.84M | 36.92% | 24.89% | 16.31% |
| 2008 | $5.96B | $654.72M | 36.46% | 17.79% | 10.99% |
| 2009 | $4.78B | $-55.12M | 33.40% | 4.10% | -1.15% |
| 2010 | $4.86B | $146.54M | 37.82% | 11.54% | 3.02% |
| 2011 | $5.31B | $599.11M | 37.20% | 15.63% | 11.28% |
| 2012 | $5.58B | $623.92M | 38.74% | 17.92% | 11.18% |
| 2013 | $5.90B | $733.99M | 39.64% | 19.55% | 12.44% |
| 2014 | $6.23B | $844.61M | 36.97% | 20.57% | 13.56% |
| 2015 | $6.00B | $752.21M | 37.24% | 19.28% | 12.55% |
| 2016 | $6.00B | $692.16M | 35.47% | 17.49% | 11.54% |
| 2017 | $5.65B | $521.76M | 34.15% | 15.78% | 9.24% |
| 2018 | $5.72B | $531.45M | 37.99% | 12.48% | 9.30% |
| 2019 | $5.36B | $423.63M | 35.84% | 10.36% | 7.90% |
| 2020 | $4.05B | $1.30M | 33.84% | 0.24% | 0.03% |
| 2021 | $5.34B | $650.02M | 35.61% | 15.43% | 12.18% |
| 2022 | $5.76B | $741.41M | 37.08% | 15.80% | 12.88% |
| 2023 | $5.84B | $706.59M | 37.38% | 13.35% | 12.11% |
| 2024 | $5.19B | $455.36M | 34.88% | 8.03% | 8.78% |
| 2025 | $4.47B | $338.74M | 30.24% | 8.64% | 7.57% |