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HOG

Harley-Davidson Inc

NYSE: HOG · CONSUMER CYCLICAL · RECREATIONAL VEHICLES

$25.53
+0.57% today

Updated 2026-06-05

Market cap
$2.70B
P/E ratio
13.29
P/S ratio
0.63x
EPS (TTM)
$1.93
Dividend yield
2.83%
52W range
$17 – $30
Volume
3.0M

Harley-Davidson Inc (HOG) Financial statements

SEC filings — annual and quarterly data.

Cash flow — annual

Item20062007200820092010201120122013201420152016201720182019202020212022202320242025
Operating cash flow$761.78M$798.15M$-684.65M$609.01M$1.09B$885.29M$793.08M$977.09M$1.15B$1.10B$1.17B$1.01B$1.21B$868.27M$1.18B$975.70M$548.46M$754.89M$1.06B$568.92M
Capital expenditures$219.60M$242.11M$232.17M$116.75M$170.84M$189.03M$189.00M$208.32M$232.32M$259.97M$256.26M$206.29M$213.52M$181.44M$131.05M$120.18M$151.67M$207.40M$196.56M$153.68M
Depreciation
Stock-based comp$-516.71M$2.57B$24.47M$17.58M$30.43M$38.19M$40.81M$41.24M$37.93M$29.43M$32.34M$32.49M$35.54M$33.73M$23.49M$42.16M$54.35M$82.90M$49.01M$31.75M
Free cash flow$542.18M$556.03M$-916.82M$492.26M$921.50M$696.26M$604.07M$768.77M$914.36M$840.14M$918.08M$798.77M$992.40M$686.83M$1.05B$855.52M$396.79M$547.48M$867.27M$415.24M
Investing cash flow
Financing cash flow
Dividends paid$212.91M$260.81M$302.31M$93.81M$94.14M$111.01M$141.68M$187.69M$238.30M$249.26M$252.32M$251.86M$245.81M$237.22M$68.09M$92.43M$93.18M$96.31M$91.22M$86.39M
Share repurchases
Debt repayment
Net change in cash$1.04B$-614.56M$505.02M$-458.81M$-1.53M$-159.93M$-184.47M$37.77M$-72.46M$528.89M$-352.08M$2.49B$-1.37B$-426.52M

Frequently asked questions

What is Harley-Davidson Inc's revenue?

Harley-Davidson Inc's trailing twelve-month revenue is $4.32B. Revenue is the top line the whole model builds on, and at this scale the question shifts from how fast it grows to whether margins hold as it compounds.

How profitable is HOG?

In its most recent fiscal year, HOG ran a gross margin of 30.24%, an operating margin of 8.64%, and a net margin of 7.57%. Margins this high mean most of each extra dollar of revenue drops through to profit, which is the signature of real pricing power.

How much free cash flow does HOG generate?

HOG produced $415.24M in free cash flow in its most recent fiscal year. Free cash flow is what is left after running and reinvesting in the business, and it is the cash that actually funds buybacks, dividends, and a stronger balance sheet.

Is HOG's balance sheet healthy?

HOG holds $3.09B in cash and equivalents against $1.65B in long-term debt, on $3.14B of shareholder equity. Cash on hand exceeds long-term debt, so the balance sheet adds little financial risk to the thesis.