BZUN
Baozun Inc
NASDAQ: BZUN · CONSUMER CYCLICAL · INTERNET RETAIL
$3.62
-2.16% today
Updated 2026-10-21
Market cap
$222.61M
P/E ratio
27.39
P/S ratio
0.02x
EPS (TTM)
$0.14
Dividend yield
—
52W range
$2 – $4
Volume
0.3M
WallStSmart proprietary scores
45
out of 100
Grade: C
Sell
Investment rating
4.7
Growth
C6.5
Quality
B3.0
Profitability
D7.0
Valuation
B+4/9
Piotroski F-Score
Moderate
2.0
Altman Z-Score
Grey zone
—
Industry rank
—
View all highly rated stocks (75+) →270 stocks currently score above 75
Price targets
Analyst target
$4.61
+27.24%
12-Month target
—
—
Intrinsic (DCF)
—
Margin of safety
—
1 Strong Buy5 Buy1 Hold0 Sell0 Strong Sell
Price chart
Stock snapshot
Strengths
Insufficient data
Risks
- Thin margins at -1.30%
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $8.40B | $8.81B | $9.42B | $9.95B | $10.45B |
| Net income | $-653.29M | $-278.42M | $-185.20M | $-242.10M | $16.97M |
| EPS | — | — | — | — | $0.14 |
| Free cash flow | $175.65M | $283.25M | $-106.99M | $266.59M | — |
| Profit margin | -7.78% | -3.16% | -1.97% | -2.43% | -1.30% |
Peer comparison
Smart narrative
Baozun Inc trades at $3.62. representing a P/E of 27.39x trailing earnings. Our Smart Value Score of 45/100 indicates the stock is fair. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 2.01, it sits in the grey zone. TTM revenue stands at $10.45B. with profit margins at -1.30%.
Frequently asked questions
What is Baozun Inc's stock price?
Baozun Inc (BZUN) trades at $3.62, on a P/E of 27.4x and a P/S of 0.0x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Baozun Inc overvalued?
Baozun Inc carries a Smart Value Score of 45/100 (Grade C), which we rate Sell. That score blends growth, quality, and valuation into one read.
What is the price target of Baozun Inc (BZUN)?
The 12-month analyst consensus target is $4.61, about 27.2% above the current $3.62. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is Baozun Inc's revenue?
Baozun Inc's trailing twelve-month revenue is $10.45B. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Baozun Inc's Altman Z-Score is 2.01, which places it in the grey zone. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorCONSUMER CYCLICAL
IndustryINTERNET RETAIL
CountryChina
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio0.02x
ROE-5.15%
Beta0.39
50D MA$3.01
200D MA$2.76
Shares out0.05B
Float0.04B
Short ratio—
Avg volume0.3M
Performance
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