What is Baozun Inc (BZUN) stock price today?

Baozun Inc (BZUN) currently trades at $2.76 per share. The stock has a market capitalization of $162.11M and a P/E ratio of —x.

Is BZUN stock a buy, sell, or hold in 2026?

Based on WallStSmart's proprietary analysis, Baozun Inc has a Smart Value Score of 46/100 (Grade C), resulting in a "Sell" investment rating. The Piotroski F-Score is —/9 and Altman Z-Score is —.

What is Baozun Inc's revenue and earnings?

Baozun Inc has trailing twelve-month (TTM) revenue of $9.95B with profit margins of -2.43%. Earnings per share (EPS) is $-0.62.

BZUN

Baozun Inc

NASDAQ: BZUN · CONSUMER CYCLICAL · INTERNET RETAIL

$2.76

-2.47% today

Updated 2026-04-29

Market cap

$162.11M

P/E ratio

—

P/S ratio

0.02x

EPS (TTM)

$-0.62

Dividend yield

—

52W range

$2 – $5

Volume

0.4M

Market cap

$162.11M

P/E ratio

—

P/S ratio

0.02x

EPS (TTM)

$-0.62

Dividend yield

—

52W range

$2 – $5

Volume

0.4M

WallStSmart proprietary scores

out of 100

Grade: C

Sell

Investment rating

4.0

Growth

5.0

Quality

C+

3.5

Profitability

6.7

Valuation

—/9

Piotroski F-Score

—

Altman Z-Score

—

Industry rank

—

View all highly rated stocks (75+) →202 stocks currently score above 75

Price targets

Analyst target

$4.06

+47.07%

12-Month target

—

Intrinsic (DCF)

—

Margin of safety

—

0 Strong Buy5 Buy2 Hold0 Sell0 Strong Sell

Price chart

X-Ray snapshot

Strengths

+ Free cash flow $266.59M — positive

Risks

- Thin margins at -2.43%

Key financials

Revenue Net Income Free Cash Flow

Metric	2022	2023	2024	2025	TTM
Revenue	$8.40B	$8.81B	$9.42B	$9.67B	$9.95B
Net income	$-653.29M	$-278.42M	$-185.20M	$-235.50M	$-37.43M
EPS	—	—	—	—	$-0.62
Free cash flow	$175.65M	$283.25M	$-106.99M	$266.59M	$266.59M
Profit margin	-7.78%	-3.16%	-1.97%	-2.43%	-2.43%

Peer comparison

Company	Mkt Cap	Score	Growth	Profit	Value	Quality	MoS	Rating
BZUN	$162.11M	46	4.0	3.5	6.7	5.0	—	Hold
AMZN	$2.84T	59	6.7	6.5	3.3	6.0	-64.93%	Buy
TSLA	$1.43T	33	6.7	4.0	2.0	7.5	-46.49%	Avoid
BABA	$321.85B	50	4.0	6.0	8.0	5.8	+72.91%	Buy
HD	$321.53B	50	2.7	7.5	3.3	5.8	-35.55%	Hold
TM	$250.66B	53	5.3	5.0	6.3	5.0	—	Buy

Smart narrative

Baozun Inc trades at $2.76. Our Smart Value Score of 46/100 indicates the stock is fair. TTM revenue stands at $9.95B. with profit margins at -2.43%.

Frequently asked questions

What is Baozun Inc's stock price?

Baozun Inc (BZUN) trades at $2.76.

Is Baozun Inc overvalued?

Smart Value Score 46/100 (Grade C, Sell).

What is the price target of Baozun Inc (BZUN)?

The analyst target price is $4.06, representing +47.1% upside from the current price of $2.76.

What is Baozun Inc's revenue?

TTM revenue is $9.95B.

Company info

SectorCONSUMER CYCLICAL

IndustryINTERNET RETAIL

CountryChina

ExchangeNASDAQ

CurrencyUSD

Quick metrics

P/S ratio0.02x

ROE-3.54%

Beta0.40

50D MA$2.53

200D MA$2.99

Shares out0.05B

Float0.13B

Short ratio—

Avg volume0.4M

Performance

1 week—

1 month—

3 months—

YTD—

1 year—

3 years—

5 years—

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