BZUN
Baozun Inc
NASDAQ: BZUN · CONSUMER CYCLICAL · INTERNET RETAIL
$2.76
-2.47% today
Updated 2026-04-29
Market cap
$162.11M
P/E ratio
—
P/S ratio
0.02x
EPS (TTM)
$-0.62
Dividend yield
—
52W range
$2 – $5
Volume
0.4M
Baozun Inc (BZUN) Financial statements
SEC filings — annual and quarterly data.
Income statement — annual
| Item | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $954.46M | $1.52B | $1.58B | $2.60B | $3.39B | $4.15B | $5.39B | $7.28B | $8.85B | $9.40B | $8.40B | $8.81B | $9.42B | $9.67B |
| Revenue growth (YoY) | — | +59.4% | +4.1% | +64.0% | +30.5% | +22.4% | +30.0% | +35.0% | +21.6% | +6.2% | -10.6% | +4.9% | +6.9% | +2.7% |
| Cost of revenue | $880.09M | $1.36B | $1.25B | $2.06B | $2.46B | $2.74B | $3.30B | $4.45B | $5.59B | $5.94B | $4.98B | $4.92B | $4.94B | $2.51B |
| Gross profit | $74.38M | $159.57M | $330.16M | $537.46M | $927.56M | $1.41B | $2.10B | $2.83B | $3.27B | $3.46B | $3.42B | $3.90B | $4.49B | $7.17B |
| Gross margin | 7.8% | 10.5% | 20.8% | 20.7% | 27.4% | 34.1% | 38.9% | 38.8% | 36.9% | 36.8% | 40.8% | 44.2% | 47.6% | 74.1% |
| R&D | $6.55M | $16.12M | $63.61M | $59.95M | $95.64M | $140.69M | $268.97M | $392.95M | $409.87M | $448.41M | $427.95M | $505.20M | — | $450.59M |
| SG&A | $40.02M | $54.28M | $160.52M | $73.68M | $88.27M | $116.55M | $154.84M | $215.66M | $224.04M | $525.80M | $371.47M | $855.91M | $719.16M | $4.60B |
| Operating income | $-44.40M | $-40.98M | $-56.86M | $8.45M | $90.07M | $256.33M | $355.77M | $306.17M | $558.68M | $7.02M | $33.29M | $-206.38M | $-114.83M | $-2.29M |
| Operating margin | -4.7% | -2.7% | -3.6% | 0.3% | 2.7% | 6.2% | 6.6% | 4.2% | 6.3% | 0.1% | 0.4% | -2.3% | -1.2% | -0.0% |
| EBITDA | $-39.68M | $-29.60M | $-43.10M | $31.60M | $125.95M | $306.95M | $420.95M | $529.68M | $669.29M | $109.78M | $-326.85M | $75.95M | $190.85M | $-2.29M |
| EBITDA margin | -4.2% | -1.9% | -2.7% | 1.2% | 3.7% | 7.4% | 7.8% | 7.3% | 7.6% | 1.2% | -3.9% | 0.9% | 2.0% | -0.0% |
| EBIT | $-43.96M | $-36.79M | $-56.35M | $8.45M | $90.07M | $256.33M | $348.78M | $409.58M | $518.59M | $-97.16M | $-523.39M | $-175.68M | $-54.00M | — |
| Interest expense | $3.27M | $677000.00 | $1.55M | $0.00 | $0.00 | $4.25M | $13.06M | $61.32M | $66.12M | $56.85M | $56.92M | $41.34M | $38.99M | $43.36M |
| Income tax | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Effective tax rate | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Net income | $-47.23M | $-37.77M | $-59.81M | $22.62M | $86.63M | $208.87M | $269.71M | $281.30M | $425.99M | $-219.83M | $-653.29M | $-278.42M | $-185.20M | $-235.50M |
| Net income growth (YoY) | — | +20.0% | -58.4% | +137.8% | +283.0% | +141.1% | +29.1% | +4.3% | +51.4% | -151.6% | -197.2% | +57.4% | +33.5% | -27.2% |
| Profit margin | -4.9% | -2.5% | -3.8% | 0.9% | 2.6% | 5.0% | 5.0% | 3.9% | 4.8% | -2.3% | -7.8% | -3.2% | -2.0% | -2.4% |