WallStSmart

Herc Holdings Inc (HRI)vsUnited Rentals Inc (URI)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

United Rentals Inc generates 268% more annual revenue ($16.10B vs $4.38B). URI leads profitability with a 15.5% profit margin vs 0.0%. HRI appears more attractively valued with a PEG of 0.05. URI earns a higher WallStSmart Score of 63/100 (C+).

HRI

Buy

60

out of 100

Grade: C+

Growth: 6.0Profit: 5.0Value: 4.7Quality: 4.3
Piotroski: 3/9Altman Z: 1.11

URI

Buy

63

out of 100

Grade: C+

Growth: 4.7Profit: 9.0Value: 7.3Quality: 4.3
Piotroski: 2/9Altman Z: 1.98
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

HRISignificantly Overvalued (-90305.0%)

Margin of Safety

-90305.0%

Fair Value

$0.20

Current Price

$106.72

$106.52 premium

UndervaluedFair: $0.20Overvalued
URISignificantly Overvalued (-233.1%)

Margin of Safety

-233.1%

Fair Value

$262.34

Current Price

$747.59

$485.25 premium

UndervaluedFair: $262.34Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

HRI3 strengths · Avg: 8.7/10
PEG RatioValuation
0.0510/10

Growing faster than its price suggests

Price/BookValuation
1.8x8/10

Reasonable price relative to book value

Revenue GrowthGrowth
27.1%8/10

Revenue surging 27.1% year-over-year

URI2 strengths · Avg: 8.5/10
Return on EquityProfitability
28.4%9/10

Every $100 of equity generates 28 in profit

Operating MarginProfitability
25.2%8/10

Strong operational efficiency at 25.2%

Areas to Watch

HRI4 concerns · Avg: 2.8/10
Return on EquityProfitability
0.1%3/10

ROE of 0.1% — below average capital efficiency

Profit MarginProfitability
0.0%3/10

0.0% margin — thin

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

P/E RatioValuation
3418.7x2/10

Premium valuation, high expectations priced in

URI4 concerns · Avg: 3.3/10
Revenue GrowthGrowth
2.8%4/10

2.8% revenue growth

Altman Z-ScoreHealth
1.984/10

Grey zone — moderate risk

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

EPS GrowthGrowth
-1.9%2/10

Earnings declined 1.9%

Comparative Analysis Report

WallStSmart Research

Bull Case : HRI

The strongest argument for HRI centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 27.1% demonstrates continued momentum. PEG of 0.05 suggests the stock is reasonably priced for its growth.

Bull Case : URI

The strongest argument for URI centers on Return on Equity, Operating Margin. Profitability is solid with margins at 15.5% and operating margin at 25.2%. PEG of 1.17 suggests the stock is reasonably priced for its growth.

Bear Case : HRI

The primary concerns for HRI are Return on Equity, Profit Margin, Piotroski F-Score. A P/E of 3418.7x leaves little room for execution misses. Thin 0.0% margins leave little buffer for downturns.

Bear Case : URI

The primary concerns for URI are Revenue Growth, Altman Z-Score, Piotroski F-Score.

Key Dynamics to Monitor

HRI profiles as a growth stock while URI is a value play — different risk/reward profiles.

HRI carries more volatility with a beta of 1.71 — expect wider price swings.

HRI is growing revenue faster at 27.1% — sustainability is the question.

URI generates stronger free cash flow (577M), providing more financial flexibility.

Bottom Line

URI scores higher overall (63/100 vs 60/100), backed by strong 15.5% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Herc Holdings Inc

INDUSTRIALS · RENTAL & LEASING SERVICES · USA

Herc Holdings Inc. is an equipment rental provider primarily in the United States and internationally. The company is headquartered in Bonita Springs, Florida.

United Rentals Inc

INDUSTRIALS · RENTAL & LEASING SERVICES · USA

United Rentals, Inc. (NYSE: URI) is the world's largest equipment rental company, with about 13 percent of the North American market share as of 2019.

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