Herc Holdings Inc (HRI)vsSunbelt Rentals Holdings, Inc. (SUNB)
HRI
Herc Holdings Inc
$173.78
+4.58%
INDUSTRIALS · Cap: $4.06B
SUNB
Sunbelt Rentals Holdings, Inc.
$82.90
+1.30%
INDUSTRIALS · Cap: $32.17B
Smart Verdict
WallStSmart Research — data-driven comparison
Sunbelt Rentals Holdings, Inc. generates 136% more annual revenue ($11.47B vs $4.86B). SUNB leads profitability with a 12.1% profit margin vs 1.0%. HRI appears more attractively valued with a PEG of 0.04. SUNB earns a higher WallStSmart Score of 70/100 (B-).
HRI
Buy58
out of 100
Grade: C
SUNB
Strong Buy70
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-63.7%
Fair Value
$110.44
Current Price
$173.78
$63.34 premium
Intrinsic value data unavailable for SUNB.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 20.2% year-over-year
Strong operational efficiency at 22.4%
Earnings expanding 22.8% YoY
Areas to Watch
1.0% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
ROE of -0.3% — below average capital efficiency
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : HRI
The strongest argument for HRI centers on PEG Ratio, Revenue Growth. Revenue growth of 20.2% demonstrates continued momentum. PEG of 0.04 suggests the stock is reasonably priced for its growth.
Bull Case : SUNB
The strongest argument for SUNB centers on Operating Margin, EPS Growth. Revenue growth of 11.2% demonstrates continued momentum. PEG of 1.14 suggests the stock is reasonably priced for its growth.
Bear Case : HRI
The primary concerns for HRI are Profit Margin, Piotroski F-Score, P/E Ratio. A P/E of 79.5x leaves little room for execution misses. Debt-to-equity of 5.01 is elevated, increasing financial risk.
Bear Case : SUNB
The primary concerns for SUNB are Altman Z-Score, Debt/Equity. Debt-to-equity of 1.70 is elevated, increasing financial risk.
Key Dynamics to Monitor
HRI profiles as a growth stock while SUNB is a value play — different risk/reward profiles.
HRI carries more volatility with a beta of 2.05 — expect wider price swings.
HRI is growing revenue faster at 20.2% — sustainability is the question.
SUNB generates stronger free cash flow (744M), providing more financial flexibility.
Bottom Line
SUNB scores higher overall (70/100 vs 58/100) and 11.2% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Herc Holdings Inc
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
Herc Holdings Inc. is an equipment rental provider primarily in the United States and internationally. The company is headquartered in Bonita Springs, Florida.
Sunbelt Rentals Holdings, Inc.
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
Sunbelt Rentals Holdings, Inc., engages in the construction, industrial, and general equipment rental business under the Sunbelt Rentals brand name in the United States, the United Kingdom, and Canada. The company is headquartered in Fort Mill, South Carolina.
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