WallStSmart
HRI

Herc Holdings Inc

NYSE: HRI · INDUSTRIALS · RENTAL & LEASING SERVICES

$136.12
-2.69% today

Updated 2026-06-05

Market cap
$4.83B
P/E ratio
P/S ratio
1.04x
EPS (TTM)
$-0.06
Dividend yield
1.96%
52W range
$88 – $187
Volume
0.6M

WallStSmart proprietary scores

52
out of 100
Grade: C
Hold
Investment rating
6.7
Growth
B
2.5
Quality
F
4.0
Profitability
C
5.7
Valuation
C+
1/9
Piotroski F-Score
Weak
0.7
Altman Z-Score
Distress
Industry rank
View all highly rated stocks (75+) →202 stocks currently score above 75

Price targets

Analyst target
$170.09
+24.96%
12-Month target
$0.20
-99.85%
Intrinsic (DCF)
$105.26
Margin of safety
-71.77%
1 Strong Buy5 Buy2 Hold0 Sell1 Strong Sell

Price chart

Stock snapshot

Strengths
+ Free cash flow $236.00M — positive
+ Revenue growth 32.30% QoQ
Risks
- Piotroski 1/9 — weak financial health
- Altman Z 0.65 — distress zone
- Thin margins at -0.11%
- 71.77% above intrinsic value
- Debt/equity 5.08x — high leverage

Key financials

Revenue Net Income Free Cash Flow
Metric2022202320242025TTM
Revenue$2.74B$3.28B$3.57B$4.38B$4.65B
Net income$330.00M$347.00M$211.00M$1.00M$-24.00M
EPS$-0.06
Free cash flow$-355.50M$-390.00M$16.00M$-135.00M$236.00M
Profit margin12.04%10.57%5.91%0.02%-0.11%

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
HRI$4.83B526.74.05.72.5-71.77%Buy
SPCX$1.77T237.32.55.04.5Avoid
CAT$419.05B677.38.04.34.5Strong Buy
GE$331.96B594.08.03.75.0Buy
GEV$243.67B678.07.05.05.5Strong Buy
RTX$234.67B597.36.04.36.0Buy

Smart narrative

Herc Holdings Inc trades at $136.12. Our Smart Value Score of 52/100 indicates the stock is fair. The company scores 1/9 on the Piotroski F-Score. With an Altman Z-Score of 0.65, it sits in the distress. TTM revenue stands at $4.65B. with profit margins at -0.11%. Our DCF model estimates intrinsic value at $105.26.

Frequently asked questions

What is Herc Holdings Inc's stock price?

Herc Holdings Inc (HRI) trades at $136.12, on a P/S of 1.0x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.

Is Herc Holdings Inc overvalued?

Herc Holdings Inc carries a Smart Value Score of 52/100 (Grade C), which we rate Hold. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $105.26 against the $136.12 price, so on cash flow terms the market is paying a premium for Herc Holdings Inc's growth. The Hold rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.

What is the price target of Herc Holdings Inc (HRI)?

The 12-month analyst consensus target is $170.09, about 25.0% above the current $136.12. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.

What is the intrinsic value of Herc Holdings Inc (HRI)?

Our DCF model estimates intrinsic value at $105.26, a -71.8% margin of safety versus today's $136.12. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.

What is Herc Holdings Inc's revenue?

Herc Holdings Inc's trailing twelve-month revenue is $4.65B. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.

Altman Z-Score?

Herc Holdings Inc's Altman Z-Score is 0.65, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.

Company info

SectorINDUSTRIALS
IndustryRENTAL & LEASING SERVICES
CountryUSA
ExchangeNYSE
CurrencyUSD

Quick metrics

P/S ratio1.04x
ROE-0.26%
Beta1.90
50D MA$125.33
200D MA$134.49
Shares out0.03B
Float0.03B
Short ratio
Avg volume0.6M

Performance

1 week
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YTD
1 year
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