Herc Holdings Inc (HRI)vsLockheed Martin Corporation (LMT)
HRI
Herc Holdings Inc
$136.68
-2.69%
INDUSTRIALS · Cap: $4.83B
LMT
Lockheed Martin Corporation
$519.10
-1.85%
INDUSTRIALS · Cap: $118.38B
Smart Verdict
WallStSmart Research — data-driven comparison
Lockheed Martin Corporation generates 1514% more annual revenue ($75.11B vs $4.65B). LMT leads profitability with a 6.4% profit margin vs -0.1%. HRI appears more attractively valued with a PEG of 0.06. LMT earns a higher WallStSmart Score of 55/100 (C-).
HRI
Buy52
out of 100
Grade: C-
LMT
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-71.8%
Fair Value
$105.26
Current Price
$136.68
$31.42 premium
Margin of Safety
-53.9%
Fair Value
$340.34
Current Price
$519.10
$178.76 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 32.3% year-over-year
Reasonable price relative to book value
Every $100 of equity generates 64 in profit
Large-cap with strong market position
Areas to Watch
Weak financial health signals
ROE of -0.3% — below average capital efficiency
Earnings declined 79.0%
Distress zone — elevated risk
Trading at 15.9x book value
0.3% revenue growth
6.4% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : HRI
The strongest argument for HRI centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 32.3% demonstrates continued momentum. PEG of 0.06 suggests the stock is reasonably priced for its growth.
Bull Case : LMT
The strongest argument for LMT centers on Return on Equity, Market Cap. PEG of 1.09 suggests the stock is reasonably priced for its growth.
Bear Case : HRI
The primary concerns for HRI are Piotroski F-Score, Return on Equity, EPS Growth. Debt-to-equity of 5.08 is elevated, increasing financial risk.
Bear Case : LMT
The primary concerns for LMT are Price/Book, Revenue Growth, Profit Margin. Debt-to-equity of 2.76 is elevated, increasing financial risk.
Key Dynamics to Monitor
HRI profiles as a hypergrowth stock while LMT is a value play — different risk/reward profiles.
HRI carries more volatility with a beta of 1.90 — expect wider price swings.
HRI is growing revenue faster at 32.3% — sustainability is the question.
HRI generates stronger free cash flow (236M), providing more financial flexibility.
Bottom Line
LMT scores higher overall (55/100 vs 52/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Herc Holdings Inc
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
Herc Holdings Inc. is an equipment rental provider primarily in the United States and internationally. The company is headquartered in Bonita Springs, Florida.
Lockheed Martin Corporation
INDUSTRIALS · AEROSPACE & DEFENSE · USA
Lockheed Martin Corporation is an American aerospace, defense, information security, and technology company with worldwide interests. It is headquartered in North Bethesda, Maryland, in the Washington, D.C., area.
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