BRP Inc. (DOO)vsHarley-Davidson Inc (HOG)
DOO
BRP Inc.
$60.99
+0.54%
CONSUMER CYCLICAL · Cap: $4.34B
HOG
Harley-Davidson Inc
$27.87
+3.38%
CONSUMER CYCLICAL · Cap: $2.78B
Smart Verdict
WallStSmart Research — data-driven comparison
BRP Inc. generates 120% more annual revenue ($9.34B vs $4.24B). HOG leads profitability with a 4.8% profit margin vs 1.2%. DOO appears more attractively valued with a PEG of 0.94. DOO earns a higher WallStSmart Score of 56/100 (C).
DOO
Buy56
out of 100
Grade: C
HOG
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+4.2%
Fair Value
$82.63
Current Price
$60.99
$21.64 discount
Margin of Safety
+35.3%
Fair Value
$31.79
Current Price
$27.87
$3.92 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 39 in profit
Growing faster than its price suggests
18.5% revenue growth
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Trading at 18.3x book value
Grey zone — moderate risk
1.2% margin — thin
Premium valuation, high expectations priced in
Expensive relative to growth rate
ROE of 7.1% — below average capital efficiency
4.8% margin — thin
Revenue declined 5.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : DOO
The strongest argument for DOO centers on Return on Equity, PEG Ratio, Revenue Growth. Revenue growth of 18.5% demonstrates continued momentum. PEG of 0.94 suggests the stock is reasonably priced for its growth.
Bull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bear Case : DOO
The primary concerns for DOO are Price/Book, Altman Z-Score, Profit Margin. A P/E of 54.5x leaves little room for execution misses. Debt-to-equity of 9.13 is elevated, increasing financial risk.
Bear Case : HOG
The primary concerns for HOG are PEG Ratio, Return on Equity, Profit Margin. Thin 4.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
DOO profiles as a growth stock while HOG is a value play — different risk/reward profiles.
HOG carries more volatility with a beta of 1.30 — expect wider price swings.
DOO is growing revenue faster at 18.5% — sustainability is the question.
DOO generates stronger free cash flow (161M), providing more financial flexibility.
Bottom Line
DOO scores higher overall (56/100 vs 49/100) and 18.5% revenue growth. HOG offers better value entry with a 35.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
BRP Inc.
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
BRP Inc. (DOO) is a leading global manufacturer in the powersports industry, acclaimed for its innovation and craftsmanship under renowned brands such as Ski-Doo, Sea-Doo, and Can-Am. Headquartered in Valcourt, Quebec, BRP focuses on sustainability and advanced technology to maintain a competitive edge in a rapidly evolving market. The company’s significant investments in research and development enhance customer experiences and drive product innovation, while its extensive distribution and service network supports strategic global expansion. With a commitment to excellence and growth, BRP is well-positioned to sustain its leadership within the powersports sector.
Visit Website →Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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