BRP Inc. (DOO)vsHarley-Davidson Inc (HOG)
DOO
BRP Inc.
$61.14
-2.16%
CONSUMER CYCLICAL · Cap: $4.43B
HOG
Harley-Davidson Inc
$24.64
-0.77%
CONSUMER CYCLICAL · Cap: $2.93B
Smart Verdict
WallStSmart Research — data-driven comparison
BRP Inc. generates 108% more annual revenue ($8.99B vs $4.32B). HOG leads profitability with a 5.3% profit margin vs 3.0%. DOO appears more attractively valued with a PEG of 1.62. DOO earns a higher WallStSmart Score of 56/100 (C).
DOO
Buy56
out of 100
Grade: C
HOG
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-6.1%
Fair Value
$74.55
Current Price
$61.14
$13.41 premium
Margin of Safety
+36.0%
Fair Value
$32.13
Current Price
$24.64
$7.49 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 39 in profit
Revenue surging 29.5% year-over-year
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
Trading at 9.1x book value
Grey zone — moderate risk
3.0% margin — thin
ROE of 7.1% — below average capital efficiency
5.3% margin — thin
Operating margin of 3.1%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : DOO
The strongest argument for DOO centers on Return on Equity, Revenue Growth. Revenue growth of 29.5% demonstrates continued momentum.
Bull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bear Case : DOO
The primary concerns for DOO are PEG Ratio, Price/Book, Altman Z-Score. Debt-to-equity of 4.19 is elevated, increasing financial risk. Thin 3.0% margins leave little buffer for downturns.
Bear Case : HOG
The primary concerns for HOG are Return on Equity, Profit Margin, Operating Margin.
Key Dynamics to Monitor
DOO profiles as a growth stock while HOG is a value play — different risk/reward profiles.
HOG carries more volatility with a beta of 1.27 — expect wider price swings.
DOO is growing revenue faster at 29.5% — sustainability is the question.
DOO generates stronger free cash flow (367M), providing more financial flexibility.
Bottom Line
DOO scores higher overall (56/100 vs 48/100) and 29.5% revenue growth. HOG offers better value entry with a 36.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
BRP Inc.
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
BRP Inc. (DOO) is a leading global manufacturer in the powersports industry, acclaimed for its innovation and craftsmanship under renowned brands such as Ski-Doo, Sea-Doo, and Can-Am. Headquartered in Valcourt, Quebec, BRP focuses on sustainability and advanced technology to maintain a competitive edge in a rapidly evolving market. The company’s significant investments in research and development enhance customer experiences and drive product innovation, while its extensive distribution and service network supports strategic global expansion. With a commitment to excellence and growth, BRP is well-positioned to sustain its leadership within the powersports sector.
Visit Website →Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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