BRP Inc. (DOO)vsHarley-Davidson Inc (HOG)
DOO
BRP Inc.
$64.89
-0.02%
CONSUMER CYCLICAL · Cap: $4.53B
HOG
Harley-Davidson Inc
$18.47
-0.75%
CONSUMER CYCLICAL · Cap: $2.20B
Smart Verdict
WallStSmart Research — data-driven comparison
BRP Inc. generates 80% more annual revenue ($8.03B vs $4.47B). HOG leads profitability with a 7.6% profit margin vs 0.3%. HOG appears more attractively valued with a PEG of 0.61. DOO earns a higher WallStSmart Score of 68/100 (B-).
DOO
Strong Buy68
out of 100
Grade: B-
HOG
Strong Buy67
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+30.1%
Fair Value
$113.26
Current Price
$64.89
$48.37 discount
Margin of Safety
+84.2%
Fair Value
$130.10
Current Price
$18.47
$111.63 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 44 in profit
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 240.7% YoY
Growing faster than its price suggests
Areas to Watch
Moderate valuation
Trading at 11.5x book value
Distress zone — elevated risk
0.3% margin — thin
7.6% margin — thin
Revenue declined 27.8%
Operating margin of -69.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : DOO
The strongest argument for DOO centers on Return on Equity, PEG Ratio. Revenue growth of 14.0% demonstrates continued momentum. PEG of 0.72 suggests the stock is reasonably priced for its growth.
Bull Case : HOG
The strongest argument for HOG centers on P/E Ratio, Price/Book, EPS Growth. PEG of 0.61 suggests the stock is reasonably priced for its growth.
Bear Case : DOO
The primary concerns for DOO are P/E Ratio, Price/Book, Altman Z-Score. Debt-to-equity of 4.90 is elevated, increasing financial risk. Thin 0.3% margins leave little buffer for downturns.
Bear Case : HOG
The primary concerns for HOG are Profit Margin, Revenue Growth, Operating Margin.
Key Dynamics to Monitor
HOG carries more volatility with a beta of 1.40 — expect wider price swings.
DOO is growing revenue faster at 14.0% — sustainability is the question.
DOO generates stronger free cash flow (327M), providing more financial flexibility.
Monitor RECREATIONAL VEHICLES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DOO scores higher overall (68/100 vs 67/100) and 14.0% revenue growth. HOG offers better value entry with a 84.2% margin of safety. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
BRP Inc.
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
BRP Inc. (DOO) is a leading global manufacturer of recreational vehicles and powersports engines, recognized for its innovative technology and high-quality craftsmanship. The company's diverse brand portfolio includes Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road vehicles, catering to a wide range of outdoor enthusiasts. Based in Valcourt, Quebec, BRP focuses on sustainability and technological advancement, positioning itself for continued growth in the evolving powersports market. Its strong commitment to research and development enhances customer experiences while expanding its global footprint through robust distribution and service strategies.
Visit Website →Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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