Harley-Davidson Inc (HOG)vsPolaris Industries Inc (PII)
HOG
Harley-Davidson Inc
$24.49
+0.57%
CONSUMER CYCLICAL · Cap: $2.70B
PII
Polaris Industries Inc
$66.06
-4.07%
CONSUMER CYCLICAL · Cap: $4.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Polaris Industries Inc generates 70% more annual revenue ($7.35B vs $4.32B). HOG leads profitability with a 5.3% profit margin vs -6.1%. PII appears more attractively valued with a PEG of 3.34. HOG earns a higher WallStSmart Score of 48/100 (D+).
HOG
Hold48
out of 100
Grade: D+
PII
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+36.3%
Fair Value
$32.33
Current Price
$24.49
$7.84 discount
Margin of Safety
+55.5%
Fair Value
$150.03
Current Price
$66.06
$83.97 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Attractively priced relative to earnings
No standout strengths identified
Areas to Watch
ROE of 7.1% — below average capital efficiency
5.3% margin — thin
Operating margin of 3.1%
Expensive relative to growth rate
Weak financial health signals
Expensive relative to growth rate
ROE of -59.5% — below average capital efficiency
Earnings declined 89.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bull Case : PII
PII has a balanced fundamental profile.
Bear Case : HOG
The primary concerns for HOG are Return on Equity, Profit Margin, Operating Margin.
Bear Case : PII
The primary concerns for PII are Piotroski F-Score, PEG Ratio, Return on Equity. Debt-to-equity of 2.94 is elevated, increasing financial risk.
Key Dynamics to Monitor
HOG profiles as a value stock while PII is a turnaround play — different risk/reward profiles.
HOG carries more volatility with a beta of 1.28 — expect wider price swings.
PII is growing revenue faster at 7.5% — sustainability is the question.
HOG generates stronger free cash flow (-260M), providing more financial flexibility.
Bottom Line
HOG scores higher overall (48/100 vs 34/100). PII offers better value entry with a 55.5% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
Polaris Industries Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Polaris Inc. designs, designs, manufactures and markets motor sports vehicles worldwide. The company is headquartered in Medina, Minnesota.
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