Zebra Technologies Corporation (ZBRA) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Zebra Technologies Corporation stock (ZBRA) is currently trading at $203.62. Zebra Technologies Corporation PE ratio is 25.20. Zebra Technologies Corporation PS ratio (Price-to-Sales) is 1.91. Analyst consensus price target for ZBRA is $336.38. WallStSmart rates ZBRA as Hold.
- ZBRA PE ratio analysis and historical PE chart
- ZBRA PS ratio (Price-to-Sales) history and trend
- ZBRA intrinsic value — DCF, Graham Number, EPV models
- ZBRA stock price prediction 2025 2026 2027 2028 2029 2030
- ZBRA fair value vs current price
- ZBRA insider transactions and insider buying
- Is ZBRA undervalued or overvalued?
- Zebra Technologies Corporation financial analysis — revenue, earnings, cash flow
- ZBRA Piotroski F-Score and Altman Z-Score
- ZBRA analyst price target and Smart Rating
Zebra Technologies Corporation
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ZBRA Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Zebra Technologies Corporation (ZBRA)
ZBRA trades 360% above its Graham fair value of $54.94, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
Zebra Technologies Corporation (ZBRA) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, peg ratio, price/sales. Concerns around eps growth. Fundamentals are solid but monitor weak areas for improvement.
Zebra Technologies Corporation (ZBRA) Key Strengths (4)
Growing significantly faster than its price suggests
98.48% of shares held by major funds and institutions
Large-cap company with substantial market presence
Paying $1.91 for every $1 of annual revenue
Supporting Valuation Data
Zebra Technologies Corporation (ZBRA) Areas to Watch (6)
Earnings declining -55.80%, profits shrinking
Thin profit margins with limited profitability
Moderate profitability with room for improvement
Decent operational efficiency, solid but not exceptional
Fairly priced relative to book value
Solid revenue growth at 10.60% per year
Supporting Valuation Data
Zebra Technologies Corporation (ZBRA) Detailed Analysis Report
Overall Assessment
This company scores 63/100 in our Smart Analysis, earning a C+ grade. Out of 10 metrics analyzed, 4 register as strengths (avg 9.3/10) while 6 fall into concern territory (avg 4.5/10). All four categories (Growth, Profitability, Valuation, and Quality) show healthy scores, indicating broadly sound fundamentals.
The Bull Case
The strongest argument centers on PEG Ratio, Institutional Own., Market Cap. Valuation metrics including PEG Ratio (0.44), Price/Sales (1.91) suggest the stock is attractively priced.
The Bear Case
The primary concerns are EPS Growth, Profit Margin, Return on Equity. Some valuation metrics including Price/Book (2.83) suggest expensive pricing. Growth concerns include Revenue Growth at 10.60%, EPS Growth at -55.80%, which may limit upside. Profitability pressure is visible in Return on Equity at 11.70%, Operating Margin at 15.00%, Profit Margin at 7.76%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether EPS Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 11.70% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 10.60% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (PEG Ratio, Institutional Own.) and negatives (EPS Growth, Profit Margin). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
Compare ZBRA with Competitors
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Compare any two stocks →WallStSmart Analysis Synopsis
Data-driven financial summary for Zebra Technologies Corporation (ZBRA) · TECHNOLOGY › COMMUNICATION EQUIPMENT
The Big Picture
Zebra Technologies Corporation operates as a stable business with moderate growth and solid fundamentals. Revenue reached 5.4B with 11% growth year-over-year. Profit margins are thin at 7.8%, typical for companies in this phase that are reinvesting heavily in growth.
Key Findings
ROE of 1170.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Generating 327M in free cash flow and 357M in operating cash flow. Earnings are translating into actual cash generation.
Earnings fell 56% YoY while revenue grew 11%. This gap usually reflects one-time items (tax benefits, write-offs) in the prior period, not an operational decline.
What to Watch Next
Margin expansion: can Zebra Technologies Corporation push profit margins above 15% as the business scales?
Volatility is elevated with a beta of 1.68, so expect amplified moves relative to the broader market.
Sector dynamics: monitor COMMUNICATION EQUIPMENT industry trends, competitive moves, and regulatory changes that could impact Zebra Technologies Corporation.
Bottom Line
Zebra Technologies Corporation offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(43 last 3 months)
| Insider | Type | Shares |
|---|---|---|
ARMSTRONG, ROBERT JOHN JR Chief Marketing Officer | Sell | -157 |
| Insider | Type | Shares |
|---|---|---|
DHANASEKARAN, SATISH Director | Buy | +200 |
| Insider | Type | Shares |
|---|---|---|
BURNS, BILL Director, Chief Executive Officer | Sell | -1,548 |
| Insider | Type | Shares |
|---|---|---|
DHANASEKARAN, SATISH Director | Buy | +500 |
| Insider | Type | Shares |
|---|---|---|
FROESE, TAMARA DIONNE Chief Supply Chain Officer | Sell | -109 |
| Insider | Type | Shares |
|---|---|---|
BURNS, BILL Director, Chief Executive Officer | Buy | +12,673 |
Data sourced from SEC Form 4 filings
Last updated: 1:36:38 PM
About Zebra Technologies Corporation(ZBRA)
NASDAQ
TECHNOLOGY
COMMUNICATION EQUIPMENT
USA
Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking, and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.