ZBRA
Zebra Technologies Corporation
NASDAQ: ZBRA · TECHNOLOGY · COMMUNICATION EQUIPMENT
$384.70
+0.79% today
Updated 2026-10-28
Market cap
$17.46B
P/E ratio
33.82
P/S ratio
2.99x
EPS (TTM)
$10.91
Dividend yield
—
52W range
$199 – $391
Volume
0.5M
Zebra Technologies Corporation (ZBRA) Insider transactions
Net insider activity
Net buying (13,460 shares)
Buy transactions
43
Sell transactions
57
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-10 | CONNLY, LINDA | Director | Sale | 500 | $377.68 | $188840.00 |
| 2026-08-07 | CHO, MICHAEL | Chief Strategy Officer | Sale | 3,500 | $375.20 | $1.31M |
| 2026-08-03 | LUFF, LOIZIDES MELISSA | Chief People Officer | Sale | 46 | $291.64 | $13415.44 |
| 2026-05-26 | LUFF, LOIZIDES MELISSA | Chief People Officer | Sale | 500 | $253.95 | $126975.00 |
| 2026-05-19 | SMITH, MICHAEL A | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | ROBERTS, JANICE M | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | MODRUSON, FRANK BLAISE | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | MILLER, KENNETH BRADLEY | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | MCDOWELL, MARY T | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | MANIRE, ROSS W | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | GUSTAFSSON, ANDERS | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | DHANASEKARAN, SATISH | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | CONNORS, NELDA J | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-19 | CONNLY, LINDA | Director | Buy | 951 | $247.15 | $235039.65 |
| 2026-05-14 | ROBERTS, JANICE M | Director | Sale | 3,000 | $249.54 | $748620.00 |
| 2026-05-04 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Sale | 2,663 | $223.73 | $595792.99 |
| 2026-05-04 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Sale | 334 | $223.73 | $74725.82 |
| 2026-05-04 | LUFF, LOIZIDES MELISSA | Chief People Officer | Sale | 122 | $223.73 | $27295.06 |
| 2026-05-04 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 1,501 | $223.73 | $335818.73 |
| 2026-05-04 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Sale | 257 | $223.73 | $57498.61 |
| 2026-05-04 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Sale | 515 | $223.73 | $115220.95 |
| 2026-05-04 | CHO, MICHAEL | Chief Strategy Officer | Sale | 779 | $223.73 | $174285.67 |
| 2026-05-04 | BURNS, BILL | Director, Chief Executive Officer | Sale | 6,185 | $223.73 | $1.38M |
| 2026-05-04 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 367 | $223.73 | $82108.91 |
| 2026-05-02 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Sale | 717 | $227.08 | $162816.36 |
| 2026-05-02 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Sale | 87 | $227.08 | $19755.96 |
| 2026-05-02 | LUFF, LOIZIDES MELISSA | Chief People Officer | Sale | 42 | $227.08 | $9537.36 |
| 2026-05-02 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 391 | $227.08 | $88788.28 |
| 2026-05-02 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Sale | 139 | $227.08 | $31564.12 |
| 2026-05-02 | CHO, MICHAEL | Chief Strategy Officer | Sale | 162 | $227.08 | $36786.96 |
| 2026-05-02 | BURNS, BILL | Director, Chief Executive Officer | Sale | 2,005 | $227.08 | $455295.40 |
| 2026-05-02 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 147 | $227.08 | $33380.76 |
| 2026-04-08 | BURNS, BILL | Director, Chief Executive Officer | Sale | 4,364 | — | — |
| 2026-04-08 | BURNS, BILL | Director, Chief Executive Officer | Buy | 358 | $205.12 | $73432.96 |
| 2026-04-08 | BURNS, BILL | Director, Chief Executive Officer | Sale | 184 | $223.50 | $41124.00 |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Sale | 42,256 | — | — |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Sale | 23,379 | — | — |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Buy | 32,057 | $51.42 | $1.65M |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Sale | 13,621 | $213.06 | $2.90M |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Buy | 805 | $205.12 | $165121.60 |
| 2026-04-07 | GUSTAFSSON, ANDERS | Director | Sale | 279 | $212.44 | $59270.76 |
| 2026-03-16 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 157 | $203.97 | $32023.29 |
| 2026-03-12 | DHANASEKARAN, SATISH | Director | Buy | 200 | $205.40 | $41080.00 |
| 2026-03-05 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Sale | 315 | — | — |
| 2026-03-05 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Buy | 33 | $205.12 | $6768.96 |
| 2026-03-05 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Sale | 16 | $229.93 | $3678.88 |
| 2026-03-05 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 2,260 | — | — |
| 2026-03-05 | KOGL, CRISTEN L | Chief Legal Officer | Buy | 287 | $205.12 | $58869.44 |
| 2026-03-05 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 145 | $235.71 | $34177.95 |
| 2026-03-05 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 142 | $235.00 | $33370.00 |
| 2026-03-05 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 166 | — | — |
| 2026-03-05 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Buy | 17 | $205.12 | $3487.04 |
| 2026-03-05 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 9 | $229.73 | $2067.57 |
| 2026-03-05 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 8 | $229.44 | $1835.52 |
| 2026-03-04 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Sale | 812 | $231.42 | $187913.04 |
| 2026-03-04 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Sale | 101 | $231.42 | $23373.42 |
| 2026-03-04 | LUFF, LOIZIDES MELISSA | Chief People Officer | Sale | 43 | $231.42 | $9951.06 |
| 2026-03-04 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 438 | $231.42 | $101361.96 |
| 2026-03-04 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Sale | 576 | $231.42 | $133297.92 |
| 2026-03-04 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Sale | 239 | $231.42 | $55309.38 |
| 2026-03-04 | CHO, MICHAEL | Chief Strategy Officer | Sale | 180 | $231.42 | $41655.60 |
| 2026-03-04 | BURNS, BILL | Director, Chief Executive Officer | Sale | 2,222 | $231.42 | $514215.24 |
| 2026-03-04 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 246 | $231.42 | $56929.32 |
| 2026-03-03 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Buy | 7,771 | — | — |
| 2026-03-03 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Buy | 1,072 | — | — |
| 2026-03-03 | LUFF, LOIZIDES MELISSA | Chief People Officer | Buy | 2,323 | — | — |
| 2026-03-03 | KOGL, CRISTEN L | Chief Legal Officer | Buy | 4,645 | — | — |
| 2026-03-03 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Buy | 5,360 | — | — |
| 2026-03-03 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Buy | 2,412 | — | — |
| 2026-03-03 | CHO, MICHAEL | Chief Strategy Officer | Buy | 2,859 | — | — |
| 2026-03-03 | BURNS, BILL | Director, Chief Executive Officer | Buy | 20,990 | — | — |
| 2026-03-03 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Buy | 2,323 | — | — |
| 2026-03-01 | BURNS, BILL | Director, Chief Executive Officer | Sale | 1,548 | $223.96 | $346690.08 |
| 2026-02-27 | DHANASEKARAN, SATISH | Director | Buy | 500 | $225.25 | $112625.00 |
| 2026-02-23 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Sale | 109 | $231.32 | $25213.88 |
| 2026-02-04 | BURNS, BILL | Director, Chief Executive Officer | Buy | 12,673 | — | — |
| 2026-02-04 | BURNS, BILL | Director, Chief Executive Officer | Buy | 12,387 | — | — |
| 2026-02-03 | WINTERS, NATHAN ANDREW | Chief Financial Officer | Buy | 4,073 | — | — |
| 2026-02-03 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Buy | 543 | — | — |
| 2026-02-03 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Buy | 532 | — | — |
| 2026-02-03 | LUFF, LOIZIDES MELISSA | Chief People Officer | Buy | 244 | — | — |
| 2026-02-03 | LUFF, LOIZIDES MELISSA | Chief People Officer | Buy | 239 | — | — |
| 2026-02-03 | KOGL, CRISTEN L | Chief Legal Officer | Buy | 2,444 | — | — |
| 2026-02-03 | KOGL, CRISTEN L | Chief Legal Officer | Buy | 2,395 | — | — |
| 2026-02-03 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Buy | 347 | — | — |
| 2026-02-03 | FROESE, TAMARA DIONNE | Chief Supply Chain Officer | Buy | 787 | — | — |
| 2026-02-03 | CHO, MICHAEL | Chief Strategy Officer | Buy | 1,575 | — | — |
| 2026-02-03 | CHO, MICHAEL | Chief Strategy Officer | Buy | 1,550 | — | — |
| 2026-02-03 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Buy | 841 | — | — |
| 2025-12-17 | SCHMITZ, JEFFREY F | Chief People Officer | Sale | 199 | $254.27 | $50599.73 |
| 2025-12-17 | O'SULLIVAN, COLLEEN M | Chief Accounting Officer | Sale | 53 | $254.27 | $13476.31 |
| 2025-12-17 | KOGL, CRISTEN L | Chief Legal Officer | Sale | 222 | $254.27 | $56447.94 |
| 2025-12-17 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Sale | 150 | $254.27 | $38140.50 |
| 2025-12-17 | CHO, MICHAEL | Chief Strategy Officer | Sale | 144 | $254.27 | $36614.88 |
| 2025-12-17 | BURNS, BILL | Director, Chief Executive Officer | Sale | 1,008 | $254.27 | $256304.16 |
| 2025-11-18 | DHANASEKARAN, SATISH | Director | Buy | 701 | $232.90 | $163262.90 |
| 2025-11-18 | DHANASEKARAN, SATISH | Director | Buy | 299 | $233.63 | $69855.37 |
| 2025-11-03 | HUDSON, RICHARD EDWARD | Chief Revenue Officer | Sale | 759 | $270.58 | $205370.22 |
| 2025-08-14 | ARMSTRONG, ROBERT JOHN JR | Chief Marketing Officer | Sale | 276 | $327.71 | $90447.96 |
| 2025-08-12 | CONNLY, LINDA | Director | Sale | 1,107 | $322.00 | $356454.00 |
Frequently asked questions
Are ZBRA insiders buying or selling?
Over the transactions on record, ZBRA insiders have been net sellers, with about $11.78M in stock sold across 57 sales, against 20 open-market purchases.
Does insider selling at ZBRA mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which ZBRA insiders are selling the most?
Recent selling is concentrated in a few names. BURNS, BILL accounts for the largest share on record, with about $3.00M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.