WallStSmart

Apple Inc (AAPL) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Apple Inc stock (AAPL) is currently trading at $248.96. Apple Inc PE ratio is 31.51. Apple Inc PS ratio (Price-to-Sales) is 8.40. Analyst consensus price target for AAPL is $295.44. WallStSmart rates AAPL as Hold.

Apple Inc (AAPL) stock price prediction for 2030: Base case $153.28. Bull case $191.59. Bear case $114.96. See full AAPL 2030 price forecast and methodology on WallStSmart.

  • AAPL PE ratio analysis and historical PE chart
  • AAPL PS ratio (Price-to-Sales) history and trend
  • AAPL intrinsic value — DCF, Graham Number, EPV models
  • AAPL stock price prediction 2025 2026 2027 2028 2029 2030
  • AAPL fair value vs current price
  • AAPL insider transactions and insider buying
  • Is AAPL undervalued or overvalued?
  • Apple Inc financial analysis — revenue, earnings, cash flow
  • AAPL Piotroski F-Score and Altman Z-Score
  • AAPL analyst price target and Smart Rating
AAPL

Apple Inc

NASDAQTECHNOLOGY
$248.96
$0.98 (-0.39%)
52W$168.48
$288.35
Target$295.44+18.7%

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IV

AAPL Intrinsic Value Analysis for Value Investors

Benjamin Graham Formula · Apple Inc (AAPL)

Margin of Safety
+12.4%
Fair Value
AAPL Fair Value
$285.39
Graham Formula
Current Price
$248.96
$36.43 below fair value
Undervalued
Fair: $285.39
Overvalued
Price $248.96
Graham IV $285.39
Analyst $295.44

AAPL is trading near its Graham intrinsic value of $285.39, suggesting the stock is reasonably priced at current levels.

Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

WallStSmart

Smart Analysis

Apple Inc (AAPL) · 10 metrics scored

Smart Score

65
out of 100
Grade: C+
Buy
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in market cap, return on equity, operating margin. Concerns around price/sales and price/book. Fundamentals are solid but monitor weak areas for improvement.

Apple Inc (AAPL) Key Strengths (5)

Avg Score: 9.6/10
Market CapQuality
$3659.20B10/10

Mega-cap company, among the largest in the world

Return on EquityProfitability
152.00%10/10

Every $100 of shareholder equity generates $152 in profit

Operating MarginProfitability
35.40%10/10

Keeps $35 of every $100 in revenue after operating costs

Profit MarginProfitability
27.00%10/10

Keeps $27 of every $100 in revenue as net profit

Institutional Own.Quality
65.27%8/10

65.27% held by institutions, strong professional interest

Apple Inc (AAPL) Areas to Watch (5)

Avg Score: 4.0/10
Price/SalesValuation
8.402/10

Very expensive at 8.4x annual revenue

Price/BookValuation
41.612/10

Very expensive at 41.6x book value

PEG RatioValuation
2.224/10

Paying a premium for growth, expensive relative to earnings expansion

Revenue GrowthGrowth
15.70%6/10

Solid revenue growth at 15.70% per year

EPS GrowthGrowth
18.30%6/10

Solid earnings growth at 18.30%

Supporting Valuation Data

P/E Ratio
31.51
Expensive
Forward P/E
29.07
Premium
Trailing P/E
31.51
Expensive
Price/Sales (TTM)
8.4
Premium
EV/Revenue
8.48
Premium

Apple Inc (AAPL) Detailed Analysis Report

Overall Assessment

This company scores 65/100 in our Smart Analysis, earning a C+ grade. Out of 10 metrics analyzed, 5 register as strengths (avg 9.6/10) while 5 fall into concern territory (avg 4.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with Return on Equity at 152.00%, Operating Margin at 35.40%, Profit Margin at 27.00%.

The Bear Case

The primary concerns are Price/Sales, Price/Book, PEG Ratio. Some valuation metrics including PEG Ratio (2.22), Price/Sales (8.40), Price/Book (41.61) suggest expensive pricing. Growth concerns include Revenue Growth at 15.70%, EPS Growth at 18.30%, which may limit upside.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether Price/Sales improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 152.00% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 15.70% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Mixed fundamentals with both positives (Market Cap, Return on Equity) and negatives (Price/Sales, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

Compare AAPL with Competitors

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WallStSmart Analysis Synopsis

Data-driven financial summary for Apple Inc (AAPL) · TECHNOLOGYCONSUMER ELECTRONICS

The Big Picture

Apple Inc is a strong growth company balancing expansion with improving profitability. Revenue reached 435.6B with 16% growth year-over-year. Profit margins are strong at 27.0%, reflecting pricing power and operational efficiency.

Key Findings

Excellent Capital Efficiency

ROE of 152.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.

Strong Profitability

Profit margin of 27.0% and operating margin of 35.4% demonstrate strong pricing power and operational efficiency.

What to Watch Next

Sector dynamics: monitor CONSUMER ELECTRONICS industry trends, competitive moves, and regulatory changes that could impact Apple Inc.

Bottom Line

Apple Inc offers an attractive blend of growth (16% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(22 last 3 months)

Total Buys
14
Total Sells
8
Feb 26, 2026(1 transaction)
LEVINSON, ARTHUR D
Director
Sell
Shares
-1,113

Data sourced from SEC Form 4 filings

Last updated: 2:56:07 PM

About Apple Inc(AAPL)

Exchange

NASDAQ

Sector

TECHNOLOGY

Industry

CONSUMER ELECTRONICS

Country

USA

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.

Visit Apple Inc (AAPL) Website
ONE APPLE PARK WAY, CUPERTINO, CA, UNITED STATES, 95014