Apple Inc (AAPL) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Apple Inc stock (AAPL) is currently trading at $248.96. Apple Inc PE ratio is 31.51. Apple Inc PS ratio (Price-to-Sales) is 8.40. Analyst consensus price target for AAPL is $295.44. WallStSmart rates AAPL as Hold.
Apple Inc (AAPL) stock price prediction for 2030: Base case $153.28. Bull case $191.59. Bear case $114.96. See full AAPL 2030 price forecast and methodology on WallStSmart.
- AAPL PE ratio analysis and historical PE chart
- AAPL PS ratio (Price-to-Sales) history and trend
- AAPL intrinsic value — DCF, Graham Number, EPV models
- AAPL stock price prediction 2025 2026 2027 2028 2029 2030
- AAPL fair value vs current price
- AAPL insider transactions and insider buying
- Is AAPL undervalued or overvalued?
- Apple Inc financial analysis — revenue, earnings, cash flow
- AAPL Piotroski F-Score and Altman Z-Score
- AAPL analyst price target and Smart Rating
Apple Inc
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AAPL Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Apple Inc (AAPL)
AAPL is trading near its Graham intrinsic value of $285.39, suggesting the stock is reasonably priced at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
Apple Inc (AAPL) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, return on equity, operating margin. Concerns around price/sales and price/book. Fundamentals are solid but monitor weak areas for improvement.
Apple Inc (AAPL) Key Strengths (5)
Mega-cap company, among the largest in the world
Every $100 of shareholder equity generates $152 in profit
Keeps $35 of every $100 in revenue after operating costs
Keeps $27 of every $100 in revenue as net profit
65.27% held by institutions, strong professional interest
Apple Inc (AAPL) Areas to Watch (5)
Very expensive at 8.4x annual revenue
Very expensive at 41.6x book value
Paying a premium for growth, expensive relative to earnings expansion
Solid revenue growth at 15.70% per year
Solid earnings growth at 18.30%
Supporting Valuation Data
Apple Inc (AAPL) Detailed Analysis Report
Overall Assessment
This company scores 65/100 in our Smart Analysis, earning a C+ grade. Out of 10 metrics analyzed, 5 register as strengths (avg 9.6/10) while 5 fall into concern territory (avg 4.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with Return on Equity at 152.00%, Operating Margin at 35.40%, Profit Margin at 27.00%.
The Bear Case
The primary concerns are Price/Sales, Price/Book, PEG Ratio. Some valuation metrics including PEG Ratio (2.22), Price/Sales (8.40), Price/Book (41.61) suggest expensive pricing. Growth concerns include Revenue Growth at 15.70%, EPS Growth at 18.30%, which may limit upside.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Price/Sales improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 152.00% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 15.70% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Market Cap, Return on Equity) and negatives (Price/Sales, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
WallStSmart Analysis Synopsis
Data-driven financial summary for Apple Inc (AAPL) · TECHNOLOGY › CONSUMER ELECTRONICS
The Big Picture
Apple Inc is a strong growth company balancing expansion with improving profitability. Revenue reached 435.6B with 16% growth year-over-year. Profit margins are strong at 27.0%, reflecting pricing power and operational efficiency.
Key Findings
ROE of 152.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Profit margin of 27.0% and operating margin of 35.4% demonstrate strong pricing power and operational efficiency.
What to Watch Next
Sector dynamics: monitor CONSUMER ELECTRONICS industry trends, competitive moves, and regulatory changes that could impact Apple Inc.
Bottom Line
Apple Inc offers an attractive blend of growth (16% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(22 last 3 months)
| Insider | Type | Shares |
|---|---|---|
LEVINSON, ARTHUR D Director | Sell | -1,113 |
Data sourced from SEC Form 4 filings
Last updated: 2:56:07 PM
About Apple Inc(AAPL)
NASDAQ
TECHNOLOGY
CONSUMER ELECTRONICS
USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.