What is Vera Bradley Inc (VRA) stock price today?

Vera Bradley Inc (VRA) currently trades at $4.11 per share. The stock has a market capitalization of $115.17M and a P/E ratio of —x.

Is VRA stock a buy, sell, or hold in 2026?

Based on WallStSmart's proprietary analysis, Vera Bradley Inc has a Smart Value Score of 41/100 (Grade D), resulting in a "Sell" investment rating. The Piotroski F-Score is —/9 and Altman Z-Score is —.

What is Vera Bradley Inc's revenue and earnings?

Vera Bradley Inc has trailing twelve-month (TTM) revenue of $269.65M with profit margins of -17.70%. Earnings per share (EPS) is $-1.17.

Is VRA stock overvalued or undervalued?

Based on our DCF model, Vera Bradley Inc's intrinsic value is $13.09, representing a margin of safety of 80.14%. The stock currently trades at a P/E of —x.

VRA

Vera Bradley Inc

NASDAQ: VRA · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES

$4.11

+1.48% today

Updated 2026-04-30

Market cap

$115.17M

P/E ratio

—

P/S ratio

0.43x

EPS (TTM)

$-1.17

Dividend yield

—

52W range

$1 – $4

Volume

0.4M

Market cap

$115.17M

P/E ratio

—

P/S ratio

0.43x

EPS (TTM)

$-1.17

Dividend yield

—

52W range

$1 – $4

Volume

0.4M

WallStSmart proprietary scores

out of 100

Grade: D

Sell

Investment rating

2.0

Growth

5.0

Quality

C+

2.5

Profitability

7.0

Valuation

B+

—/9

Piotroski F-Score

—

Altman Z-Score

—

Industry rank

—

View all highly rated stocks (75+) →201 stocks currently score above 75

Price targets

Analyst target

$4.00

-2.68%

12-Month target

—

Intrinsic (DCF)

$13.09

Margin of safety

+80.14%

0 Strong Buy0 Buy1 Hold0 Sell0 Strong Sell

Price chart

X-Ray snapshot

Strengths

+ Free cash flow $40.44M — positive

+ 80.14% below intrinsic value

Risks

- Thin margins at -17.70%

- Revenue declining -1.70% QoQ

Key financials

Revenue Net Income Free Cash Flow

Metric	2023	2024	2025	2026	TTM
Revenue	$499.96M	$470.79M	$371.97M	$269.65M	$269.65M
Net income	$-59.73M	$7.84M	$-62.19M	$-47.84M	$2.66M
EPS	—	—	—	—	$-1.17
Free cash flow	$-21.66M	$44.22M	$-24.48M	$10.07M	$40.44M
Profit margin	-11.95%	1.66%	-16.72%	-17.74%	-17.70%

Peer comparison

Company	Mkt Cap	Score	Growth	Profit	Value	Quality	MoS	Rating
VRA	$115.17M	41	2.0	2.5	7.0	5.0	+80.14%	Hold
AMZN	$2.84T	59	6.7	6.5	3.3	6.0	-64.93%	Buy
TSLA	$1.41T	33	6.7	4.0	2.0	7.5	-43.10%	Avoid
BABA	$321.85B	50	4.0	6.0	8.0	5.8	+72.91%	Buy
HD	$321.53B	50	2.7	7.5	3.3	5.8	-35.55%	Hold
TM	$250.66B	53	5.3	5.0	6.3	5.0	—	Buy

Smart narrative

Vera Bradley Inc trades at $4.11. Our Smart Value Score of 41/100 indicates the stock is fair. TTM revenue stands at $269.65M. with profit margins at -17.70%. Our DCF model estimates intrinsic value at $13.09.

Frequently asked questions

What is Vera Bradley Inc's stock price?

Vera Bradley Inc (VRA) trades at $4.11.

Is Vera Bradley Inc overvalued?

Smart Value Score 41/100 (Grade D, Sell). DCF value $13.09.

What is the price target of Vera Bradley Inc (VRA)?

The analyst target price is $4.00, representing -2.7% downside from the current price of $4.11.

What is the intrinsic value of Vera Bradley Inc (VRA)?

Based on our DCF model, intrinsic value is $13.09, a +80.1% margin of safety versus $4.11.

What is Vera Bradley Inc's revenue?

TTM revenue is $269.65M.

Company info

SectorCONSUMER CYCLICAL

IndustryFOOTWEAR & ACCESSORIES

CountryUSA

ExchangeNASDAQ

CurrencyUSD

Quick metrics

P/S ratio0.43x

ROE-21.00%

Beta1.59

50D MA$3.31

200D MA$2.56

Shares out0.03B

Float0.02B

Short ratio—

Avg volume0.4M

Performance

1 week—

1 month—

3 months—

YTD—

1 year—

3 years—

5 years—

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