Amazon.com Inc (AMZN)vsVera Bradley Inc (VRA)
AMZN
Amazon.com Inc
$265.06
+0.77%
CONSUMER CYCLICAL · Cap: $2.85T
VRA
Vera Bradley Inc
$4.11
+1.48%
CONSUMER CYCLICAL · Cap: $115.17M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 265771% more annual revenue ($716.92B vs $269.65M). AMZN leads profitability with a 10.8% profit margin vs -17.7%. VRA appears more attractively valued with a PEG of 1.15. AMZN earns a higher WallStSmart Score of 59/100 (C).
AMZN
Buy59
out of 100
Grade: C
VRA
Hold41
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.2%
Fair Value
$159.49
Current Price
$265.06
$105.57 premium
Margin of Safety
+80.1%
Fair Value
$13.09
Current Price
$4.11
$8.98 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Smaller company, higher risk/reward
Operating margin of 2.6%
ROE of -21.0% — below average capital efficiency
Revenue declined 1.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : VRA
The strongest argument for VRA centers on Price/Book. PEG of 1.15 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : VRA
The primary concerns for VRA are Market Cap, Operating Margin, Return on Equity.
Key Dynamics to Monitor
AMZN profiles as a value stock while VRA is a turnaround play — different risk/reward profiles.
VRA carries more volatility with a beta of 1.59 — expect wider price swings.
AMZN is growing revenue faster at 13.6% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (59/100 vs 41/100) and 13.6% revenue growth. VRA offers better value entry with a 80.1% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Vera Bradley Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Vera Bradley, Inc. designs, manufactures and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. The company is headquartered in Roanoke, Indiana.
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