Amazon.com Inc (AMZN)vsVera Bradley Inc (VRA)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
VRA
Vera Bradley Inc
$3.14
+2.95%
CONSUMER CYCLICAL · Cap: $95.27M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 283304% more annual revenue ($775.68B vs $273.70M). AMZN leads profitability with a 17.4% profit margin vs -7.0%. VRA appears more attractively valued with a PEG of 1.15. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
VRA
Hold44
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Intrinsic value data unavailable for VRA.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Weak financial health signals
ROE of -21.0% — below average capital efficiency
Earnings declined 36.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : VRA
The strongest argument for VRA centers on Price/Book. PEG of 1.15 suggests the stock is reasonably priced for its growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : VRA
The primary concerns for VRA are Market Cap, Piotroski F-Score, Return on Equity.
Key Dynamics to Monitor
AMZN profiles as a growth stock while VRA is a turnaround play — different risk/reward profiles.
VRA carries more volatility with a beta of 1.59 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
VRA generates stronger free cash flow (-6M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 44/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Vera Bradley Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Vera Bradley, Inc. designs, manufactures and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. The company is headquartered in Roanoke, Indiana.
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