WallStSmart
PAPL

Pineapple Financial Inc.

NYSE MKT: PAPL · FINANCIAL SERVICES · MORTGAGE FINANCE

$1.19
-8.74% today

Updated 2026-06-05

Market cap
$27.13M
P/E ratio
P/S ratio
9.34x
EPS (TTM)
$-5.70
Dividend yield
52W range
$1 – $9
Volume
4.5M

WallStSmart proprietary scores

20
out of 100
Grade: F
Strong Sell
Investment rating
2.7
Growth
F
4.5
Quality
C
2.5
Profitability
F
5.0
Valuation
C+
5/9
Piotroski F-Score
Moderate
-4.9
Altman Z-Score
Distress
Industry rank
View all highly rated stocks (75+) →202 stocks currently score above 75

Price targets

Analyst target
$5.00
+320.17%
12-Month target
Intrinsic (DCF)
Margin of safety

Price chart

Stock snapshot

Strengths
Insufficient data
Risks
- Altman Z -4.94 — distress zone
- Thin margins at 0.00%
- Negative free cash flow $-3.27M
- Revenue declining -4.80% QoQ

Key financials

Revenue Net Income Free Cash Flow
Metric2022202320242025TTM
Revenue$3.60M$2.50M$2.69M$2.99M$2.90M
Net income$-2.81M$-2.81M$-4.10M$-3.64M$-19.50M
EPS$-5.70
Free cash flow$-2.89M$-3.48M$-2.83M$-1.89M$-3.27M
Profit margin-78.04%-112.26%-152.57%-121.82%

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
PAPL$27.13M202.72.55.04.5Avoid
BRK-B$1.02T626.76.55.08.0Buy
BRK-A$1.02T616.76.55.07.0Buy
JPM$806.43B738.08.05.73.0Strong Buy
V$603.46B748.710.05.75.5Strong Buy
MA$422.07B708.010.05.05.5Strong Buy

Smart narrative

Pineapple Financial Inc. trades at $1.19. Our Smart Value Score of 20/100 indicates the stock is weak. The company scores 5/9 on the Piotroski F-Score. With an Altman Z-Score of -4.94, it sits in the distress. TTM revenue stands at $2.90M.

Frequently asked questions

What is Pineapple Financial Inc.'s stock price?

Pineapple Financial Inc. (PAPL) trades at $1.19, on a P/S of 9.3x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.

Is Pineapple Financial Inc. overvalued?

Pineapple Financial Inc. carries a Smart Value Score of 20/100 (Grade F), which we rate Strong Sell. That score blends growth, quality, and valuation into one read.

What is the price target of Pineapple Financial Inc. (PAPL)?

The 12-month analyst consensus target is $5.00, about 320.2% above the current $1.19. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.

What is Pineapple Financial Inc.'s revenue?

Pineapple Financial Inc.'s trailing twelve-month revenue is $2.90M. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.

Altman Z-Score?

Pineapple Financial Inc.'s Altman Z-Score is -4.94, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.

Company info

SectorFINANCIAL SERVICES
IndustryMORTGAGE FINANCE
CountryUSA
ExchangeNYSE MKT
CurrencyUSD

Quick metrics

P/S ratio9.34x
ROE-104.48%
Beta6.41
50D MA$0.89
200D MA$2.59
Shares out0.03B
Float0.01B
Short ratio
Avg volume4.5M

Performance

1 week
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YTD
1 year
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