BZUN
Baozun Inc
NASDAQ: BZUN · CONSUMER CYCLICAL · INTERNET RETAIL
$2.76
-2.47% today
Updated 2026-04-29
Market cap
$162.11M
P/E ratio
—
P/S ratio
0.02x
EPS (TTM)
$-0.62
Dividend yield
—
52W range
$2 – $5
Volume
0.4M
Baozun Inc (BZUN) Financial statements
SEC filings — annual and quarterly data.
Profit margin
-2.43%
Operating margin
6.11%
ROE
-3.54%
ROA
0.47%
Debt/equity
—
Margin trends — annual
Gross margin Operating margin Profit margin
| Year | Revenue | Net income | Gross margin | Op. margin | Profit margin |
|---|---|---|---|---|---|
| 2012 | $954.46M | $-47.23M | 7.79% | -4.65% | -4.95% |
| 2013 | $1.52B | $-37.77M | 10.49% | -2.69% | -2.48% |
| 2014 | $1.58B | $-59.81M | 20.84% | -3.59% | -3.78% |
| 2015 | $2.60B | $22.62M | 20.68% | 0.33% | 0.87% |
| 2016 | $3.39B | $86.63M | 27.36% | 2.66% | 2.56% |
| 2017 | $4.15B | $208.87M | 34.06% | 6.18% | 5.03% |
| 2018 | $5.39B | $269.71M | 38.86% | 6.60% | 5.00% |
| 2019 | $7.28B | $281.30M | 38.82% | 4.21% | 3.86% |
| 2020 | $8.85B | $425.99M | 36.90% | 6.31% | 4.81% |
| 2021 | $9.40B | $-219.83M | 36.81% | 0.07% | -2.34% |
| 2022 | $8.40B | $-653.29M | 40.77% | 0.40% | -7.78% |
| 2023 | $8.81B | $-278.42M | 44.21% | -2.34% | -3.16% |
| 2024 | $9.42B | $-185.20M | 47.62% | -1.22% | -1.97% |
| 2025 | $9.67B | $-235.50M | 74.10% | -0.02% | -2.43% |