BKNG
Booking Holdings Inc
NASDAQ: BKNG · CONSUMER CYCLICAL · TRAVEL SERVICES
$168.36
-3.23% today
Updated 2026-04-30
Market cap
$130.46B
P/E ratio
22.21
P/S ratio
4.71x
EPS (TTM)
$7.58
Dividend yield
0.66%
52W range
$150 – $232
Volume
3.1M
WallStSmart proprietary scores
76
out of 100
Grade: B+
Buy
Investment rating
8.7
Growth
A7.5
Quality
B+9.0
Profitability
A+6.7
Valuation
B4/9
Piotroski F-Score
Moderate
4.1
Altman Z-Score
Safe zone
—
Industry rank
—
View all highly rated stocks (75+) →206 stocks currently score above 75
Price targets
Analyst target
$225.01
+33.65%
12-Month target
$4,306.34
+2457.82%
Intrinsic (DCF)
$188.46
Margin of safety
+10.67%
6 Strong Buy24 Buy8 Hold0 Sell0 Strong Sell
Price chart
X-Ray snapshot
Strengths
+ Altman Z 4.05 — safe zone
+ Profit margin 22.20% — above average
+ ROE 225.70% — strong efficiency
+ Free cash flow $1.42B — positive
+ Revenue growth 16.20% QoQ
Risks
No major risks identified
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM | 2026 (E) |
|---|---|---|---|---|---|---|
| Revenue | $17.09B | $21.36B | $23.74B | $26.92B | $27.69B | $30.5B |
| Net income | $3.06B | $4.29B | $5.88B | $5.40B | $1.43B | — |
| EPS | — | — | — | — | $7.58 | $272.00 |
| Free cash flow | $6.19B | $7.00B | $7.89B | $9.09B | $1.42B | — |
| Profit margin | 17.89% | 20.07% | 24.78% | 20.08% | 22.20% | — |
Recent insider activity
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-04-17 | WITTMAN, VANESSA AMES | Sale | 1,125 | $192.00 |
| 2026-04-15 | FOGEL, GLENN D | Sale | 7,496 | $186.01 |
| 2026-04-15 | FOGEL, GLENN D | Sale | 4,758 | $185.36 |
Peer comparison
Smart narrative
Booking Holdings Inc trades at $168.36. representing a P/E of 22.21x trailing earnings. Our Smart Value Score of 76/100 indicates the stock is good. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 4.05, it sits in the safe zone. TTM revenue stands at $27.69B. with profit margins at 22.20%. Our DCF model estimates intrinsic value at $188.46.
Frequently asked questions
What is Booking Holdings Inc's stock price?
Booking Holdings Inc (BKNG) trades at $168.36.
Is Booking Holdings Inc overvalued?
Smart Value Score 76/100 (Grade B+, Buy). DCF value $188.46.
What is the price target of Booking Holdings Inc (BKNG)?
The analyst target price is $225.01, representing +33.6% upside from the current price of $168.36.
What is the intrinsic value of Booking Holdings Inc (BKNG)?
Based on our DCF model, intrinsic value is $188.46, a +10.7% margin of safety versus $168.36.
What is the future stock price of BKNG by 2030?
Our research-backed model estimates Booking Holdings Inc could reach $17,616.10 by 2030, based on analyst consensus, management guidance, and sector analysis.
What is Booking Holdings Inc's revenue?
TTM revenue is $27.69B.
Piotroski F-Score?
4/9 — moderate financial health.
Altman Z-Score?
4.05 — safe zone.
Company info
SectorCONSUMER CYCLICAL
IndustryTRAVEL SERVICES
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio4.71x
ROE225.70%
Beta1.20
50D MA$173.61
200D MA$200.72
Shares out0.77B
Float0.78B
Short ratio—
Avg volume3.1M
Performance
1 week-3.48%
1 month-95.84%
3 months-96.52%
YTD-96.75%
1 year—
3 years—
5 years—