BKNG
Booking Holdings Inc
NASDAQ: BKNG · CONSUMER CYCLICAL · TRAVEL SERVICES
$164.94
+0.83% today
Updated 2026-06-12
Market cap
$129.57B
P/E ratio
22.09
P/S ratio
4.68x
EPS (TTM)
$7.57
Dividend yield
0.93%
52W range
$150 – $232
Volume
6.5M
WallStSmart proprietary scores
76
out of 100
Grade: B+
Buy
Investment rating
8.7
Growth
A7.5
Quality
B+9.5
Profitability
A+6.7
Valuation
B4/9
Piotroski F-Score
Moderate
4.1
Altman Z-Score
Safe zone
—
Industry rank
—
View all highly rated stocks (75+) →202 stocks currently score above 75
Price targets
Analyst target
$5,883.00
+3466.75%
12-Month target
$4,306.34
+2510.85%
Intrinsic (DCF)
$180.01
Margin of safety
+10.76%
6 Strong Buy25 Buy7 Hold0 Sell0 Strong Sell
Price chart
Stock snapshot
Strengths
+ Altman Z 4.05 — safe zone
+ Profit margin 22.20% — above average
+ ROE 225.70% — strong efficiency
+ Free cash flow $3.11B — positive
+ Revenue growth 16.20% QoQ
Risks
No major risks identified
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM | 2026 (E) |
|---|---|---|---|---|---|---|
| Revenue | $17.09B | $21.36B | $23.74B | $26.92B | $27.69B | $30.5B |
| Net income | $3.06B | $4.29B | $5.88B | $5.40B | $1.08B | — |
| EPS | — | — | — | — | $7.57 | $272.00 |
| Free cash flow | $6.19B | $7.00B | $7.89B | $9.09B | $3.11B | — |
| Profit margin | 17.89% | 20.07% | 24.78% | 20.08% | 22.20% | — |
Recent insider activity
| Date | Insider | Type | Shares | Price |
|---|---|---|---|---|
| 2026-05-30 | WITTMAN, VANESSA AMES | Buy | 1,583 | — |
| 2026-05-30 | SINGH, SUMIT | Buy | 1,583 | — |
| 2026-05-30 | SIEVERS, KURT | Buy | 1,846 | — |
Peer comparison
Smart narrative
Booking Holdings Inc trades at $164.94. representing a P/E of 22.09x trailing earnings. Our Smart Value Score of 76/100 indicates the stock is good. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 4.05, it sits in the safe zone. TTM revenue stands at $27.69B. with profit margins at 22.20%. Our DCF model estimates intrinsic value at $180.01.
Frequently asked questions
What is Booking Holdings Inc's stock price?
Booking Holdings Inc (BKNG) trades at $164.94, on a P/E of 22.1x and a P/S of 4.7x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Booking Holdings Inc overvalued?
Booking Holdings Inc carries a Smart Value Score of 76/100 (Grade B+), which we rate Buy. That score blends growth, quality, and valuation into one read. Our DCF puts intrinsic value at $180.01 versus the $164.94 price, a 10.8% margin of safety on a cash flow basis.
What is the price target of Booking Holdings Inc (BKNG)?
The 12-month analyst consensus target is $5,883.00, about 3466.8% above the current $164.94. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the future stock price of BKNG by 2030?
Our research-backed model puts the 2030 base case at $17,616.10, built from revenue projections, a growth-adjusted P/S multiple, net debt, and share dilution. It is a scenario rather than a prediction, and the bull and bear cases around it matter more than the single number when you are sizing a position.
What is the intrinsic value of Booking Holdings Inc (BKNG)?
Our DCF model estimates intrinsic value at $180.01, a +10.8% margin of safety versus today's $164.94. Intrinsic value is what the projected cash flows are worth today. A positive reading means the price sits below that estimate, leaving a cushion if growth holds.
What is Booking Holdings Inc's revenue?
Booking Holdings Inc's trailing twelve-month revenue is $27.69B, and our model projects it reaching about $47.20B by 2030. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Booking Holdings Inc's Altman Z-Score is 4.05, which places it in the safe zone. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorCONSUMER CYCLICAL
IndustryTRAVEL SERVICES
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio4.68x
ROE225.70%
Beta1.10
50D MA$170.26
200D MA$194.16
Shares out0.77B
Float0.77B
Short ratio—
Avg volume6.5M
Performance
1 week+0.00%
1 month+7.87%
3 months-3.18%
YTD-96.90%
1 year—
3 years—
5 years—