BKNG
Booking Holdings Inc
NASDAQ: BKNG · CONSUMER CYCLICAL · TRAVEL SERVICES
$164.94
+0.83% today
Updated 2026-06-12
Market cap
$129.57B
P/E ratio
22.09
P/S ratio
4.68x
EPS (TTM)
$7.57
Dividend yield
0.93%
52W range
$150 – $232
Volume
6.5M
Booking Holdings Inc (BKNG) Financial Forecast & Price Target 2030
Research-backed projections from analyst consensus, management guidance, and sector analysis.
Research-backed BKNG price target 2030 projection accounting for share dilution, balance sheet debt, and time value of money.
Current price
$164.94
Today
Analyst consensus
$5,883.00
+3466.75% · 12M
2030 Base
—
— future
NPV today
—
@ — WACC
28 analysts:
13 Buy6 Hold0 Sell
Management guidance
Management has not provided specific multi-year revenue targets in the available data. However, CFO commentary at Morgan Stanley TMT conference (March 2026) emphasized 9/9/15 2026 outlook with accelerating fundamentals and expanded agentic AI push, suggesting confidence in near-term growth momentum. Q4 2025 showed 16.1% revenue growth with positive forward guidance.
Sources: Management guidance, analyst consensus, sector analysishigh confidence
BKNG · Booking Holdings Inc · Revenue & price projection · 2023–2030E
Actual / 2030 target Projected revenue Base case price Bull to bear range
Bear case (2030)
—
NPV today: —
Base case (2030)
—
NPV today: —
Bull case (2030)
—
NPV today: —
WallStSmart.com
BKNG financial forecast · Research-backed projections
| Metric | 2025 | 2026 (E) | 2027 (E) | 2028 (E) | 2029 (E) | 2030 (E) ★ |
|---|---|---|---|---|---|---|
| Revenue | $26.9B | $30.5B | $33.9B | $36.0B | $42.3B | $47.2B |
| Revenue growth | 13.4% | 13.4% | 11.0% | 8.8% | 11.7% | 11.6% |
| Net margin | — | — | — | — | — | — |
| EPS | $55.99 | $272.00 | $318.00 | $361.00 | $455.00 | $528.00 |
| Diluted shares | — | — | — | — | — | — |
| Net debt | — | — | — | — | — | — |
| P/S multiple | — | 2.0x | 2.0x | 2.0x | 2.0x | 2.0x |
| Implied price (base) | — | $11,324.64 | $12,582.93 | $13,421.79 | $15,938.38 | $17,616.10 |
★ 2030E is the model's terminal target year. Implied price = (Revenue × P/S − Net debt) ÷ Diluted shares.
Scenario detail · Three drivers, three outcomes
| 2030E driver | Bear | Base | Bull |
|---|---|---|---|
| Revenue | $47.2B | $47.2B | $47.2B |
| P/S multiple | 1.0x | 2.0x | 4.0x |
| Diluted shares | 0M | 0M | 0M |
| Net debt | — | — | — |
| Implied P/E † | — | — | — |
| 2030 Price | $— | $— | $— |
| NPV @ — | $— | $— | $— |
† Implied P/E: Multiples remain elevated across all three scenarios because BKNG is valued primarily on revenue scale during its growth phase, not near-term earnings power. Lower P/E in the bear case reflects multiple compression, but the absolute level stays high since 2030E still represents a hypergrowth-to-mature transition year.
EV to per-share bridge · How we get to $— base case
BKNG catalysts and risks
Growth catalysts
+ Agentic AI monetization acceleration reducing customer inquiry costs and improving margins
+ Expansion of specialized travel offerings and deepening platform engagement driving GMV growth
+ Post-stock split retail investor accessibility and potential institutional accumulation
+ D.E. Shaw and other institutional investors increasing stakes, signaling confidence in full-service travel ecosystem transition
+ 25-for-1 stock split completion enabling broader retail participation and improved trading liquidity
Key risks
- AI agent threat from OpenAI, Wyndham, and Marriott direct booking capabilities reducing OTA intermediation
- Macroeconomic slowdown and geopolitical instability (Iran conflict, Middle East tensions) dampening travel demand
- Regulatory scrutiny from US and EU antitrust authorities potentially constraining growth initiatives
- Consumer caution in discretionary travel spending amid economic uncertainty
- Increased balance sheet leverage post-strategic debt issuance limiting financial flexibility
Methodology · Booking Holdings Inc 2030 stock forecast model
Booking Holdings Inc 2030 price target is calculated using WallStSmart's research model. Revenue projections are derived from analyst consensus across 28 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts. The model is built on five core components:
| 1. Share dilution | Projected from per-ticker schedule of SBC + equity raise activity, compounding year by year (-100% cumulative for BKNG by 2030) |
| 2. Net debt | EV minus net debt yields equity value; debt projected from capex cycle trajectory (— by 2030) |
| 3. Time value | NPV calculated using — WACC (sector fallback) |
| 4. Multiple framework | P/S compresses with scale: bear 1.0x / base 2.0x / bull 4.0x |
| 5. Scenario design | Bull/Base/Bear vary revenue, margin, shares, debt, and multiple independently |
WallStSmart research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 6, 2026.
BKNG price target FAQ
How is the Booking Holdings Inc 2030 stock forecast calculated?
The BKNG 2030 projection multiplies projected revenue by a growth-adjusted P/S multiple to derive enterprise value, subtracts projected net debt to get equity value, then divides by diluted shares outstanding accounting for dilution from stock-based compensation and equity raises.
What is the analyst consensus on BKNG stock?
28 analysts cover BKNG with an average 12-month price target of $5,883.00. The 2030 projection extends this framework with longer-horizon assumptions including dilution and time value of money.