WallStSmart
BKNG

Booking Holdings Inc

NASDAQ: BKNG · CONSUMER CYCLICAL · TRAVEL SERVICES

$168.36
-3.23% today

Updated 2026-04-29

Market cap
$140.29B
P/E ratio
27.23
P/S ratio
5.21x
EPS (TTM)
$6.62
Dividend yield
0.87%
52W range
$150 – $232
Volume
2.9M
OverviewPrice TargetsFinancialsValuationInsidersEarnings

Booking Holdings Inc (BKNG) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$168.36
Consensus
$5,883.00
+3394.30%
2030 Target
$17,616.10
+10363.35%
DCF
$182.44
+4.64% MoS
28 analysts:
13 Buy6 Hold0 Sell

Management guidance

Management has not provided specific multi-year revenue targets in the available data. However, CFO commentary at Morgan Stanley TMT conference (March 2026) emphasized 9/9/15 2026 outlook with accelerating fundamentals and expanded agentic AI push, suggesting confidence in near-term growth momentum. Q4 2025 showed 16.1% revenue growth with positive forward guidance.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$29,360.17
$47.2B Rev × 20x P/S
Base case (2030)
$17,616.10
$47.2B Rev × 12x P/S
Bear case (2030)
$11,744.07
$47.2B Rev × 8x P/S

Financial forecast — research-backed

Metric2023202420252026 (E)2027 (E)2028 (E)2029 (E)2030 (E)
Revenue$21.4B$23.7B$26.9B$30.5B$33.9B$36.0B$42.3B$47.2B
Revenue growth—11.1%13.4%13.4%11.0%8.8%11.7%11.6%
EPS$36.85$127.94$55.99$272.00$318.00$361.00$455.00$528.00
P/S ratio———12.0x12.0x12.0x12.0x12.0x
Implied price———$11,324.64$12,582.93$13,421.79$15,938.38$17,616.10

Catalysts & risks

Growth catalysts
+ Agentic AI monetization acceleration reducing customer inquiry costs and improving margins
+ Expansion of specialized travel offerings and deepening platform engagement driving GMV growth
+ Post-stock split retail investor accessibility and potential institutional accumulation
+ D.E. Shaw and other institutional investors increasing stakes, signaling confidence in full-service travel ecosystem transition
+ 25-for-1 stock split completion enabling broader retail participation and improved trading liquidity
Key risks
- AI agent threat from OpenAI, Wyndham, and Marriott direct booking capabilities reducing OTA intermediation
- Macroeconomic slowdown and geopolitical instability (Iran conflict, Middle East tensions) dampening travel demand
- Regulatory scrutiny from US and EU antitrust authorities potentially constraining growth initiatives
- Consumer caution in discretionary travel spending amid economic uncertainty
- Increased balance sheet leverage post-strategic debt issuance limiting financial flexibility

Methodology

Booking Holdings Inc's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 28 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 6, 2026.