WallStSmart
AAPL

Apple Inc

NASDAQ: AAPL · TECHNOLOGY · CONSUMER ELECTRONICS

$271.35
+0.44% today

Updated 2026-04-29

Market cap
$3.98T
P/E ratio
34.35
P/S ratio
9.14x
EPS (TTM)
$7.89
Dividend yield
0.38%
52W range
$192 – $288
Volume
40.9M
OverviewPrice TargetsFinancialsValuationInsidersEarnings

Apple Inc (AAPL) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$271.35
Consensus
$299.43
+10.35%
2030 Target
$136.53
-49.68%
DCF
—
—
29 analysts:
10 Buy7 Hold3 Sell

Management guidance

No specific revenue targets disclosed by Tim Cook or management for 2026-2030 period. CEO transition underway with John Ternus becoming CEO in September 2026. Management historically provides annual guidance only, not multi-year targets. Recent earnings show strong 15.7% YoY revenue growth in Q1 2026 ($143.76B) driven by iPhone strength and Services.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$218.44
$670.0B Rev × 4.8x P/S
Base case (2030)
$136.53
$670.0B Rev × 3x P/S
Bear case (2030)
$81.92
$670.0B Rev × 1.8x P/S

Financial forecast — research-backed

Metric2023202420252026 (E)2027 (E)2028 (E)2029 (E)2030 (E)
Revenue$383.3B$391.0B$416.2B$475.1B$533.0B$554.0B$608.0B$670.0B
Revenue growth—2.0%6.4%14.2%12.2%9.0%9.8%10.2%
EPS$6.12$6.08$2.84$8.68$9.82$10.50$11.60$13.00
P/S ratio———3.0x3.0x3.0x3.0x3.0x
Implied price———$108.28$108.28$109.22$136.53$136.53

Catalysts & risks

Growth catalysts
+ Q2 2026 earnings report (April 30, 2026) - major tech earnings week with focus on AI spending and cloud growth
+ CEO transition to John Ternus in September 2026 - potential strategic shift in product innovation and market positioning
+ iPhone 18 AI features and generative AI integration across ecosystem - critical for maintaining 10%+ revenue growth trajectory
+ Services growth acceleration - highest margin segment now approaching $30B+ annual run rate
+ India manufacturing expansion and emerging market penetration - geographic diversification driver
+ Vision Pro and new product category adoption - longer-term revenue inflection potential for 2027-2030
Key risks
- Smartphone market saturation in developed markets - iPhone revenue concentration (~50% of total) vulnerable to slower growth
- China market exposure and geopolitical tensions - regulatory and tariff risks could impact 10-15% of revenue
- AI monetization uncertainty - significant R&D investment with unclear revenue conversion timeline
- Competition from Android ecosystem and lower-cost alternatives intensifying - potential margin compression
- Macro weakness and consumer spending pullback - discretionary consumer electronics highly cyclical
- Services growth deceleration after strong 2024-2026 run - sustainability of 15-20% Services growth uncertain

Methodology

Apple Inc's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 29 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 29, 2026.