AAPL
Apple Inc.
NASDAQ: AAPL · TECHNOLOGY · CONSUMER ELECTRONICS
$343.83
-0.94% today
Updated 2026-10-28
Market cap
$5.01T
P/E ratio
39.39
P/S ratio
10.68x
EPS (TTM)
$8.72
Dividend yield
0.31%
52W range
$243 – $348
Volume
40.6M
Apple Inc. (AAPL) Insider transactions
Net insider activity
Net selling (94,083 shares)
Buy transactions
14
Sell transactions
41
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-20 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | S | 2,399 | $339.62 | $814748.38 |
| 2026-10-16 | PAREKH, KEVAN | Senior Vice President, CFO | S | 880 | $345.66 | $304180.80 |
| 2026-10-16 | PAREKH, KEVAN | Senior Vice President, CFO | S | 200 | $342.66 | $68532.00 |
| 2026-10-16 | PAREKH, KEVAN | Senior Vice President, CFO | S | 192 | $343.68 | $65986.56 |
| 2026-10-16 | PAREKH, KEVAN | Senior Vice President, CFO | S | 80 | $346.47 | $27717.60 |
| 2026-10-16 | PAREKH, KEVAN | Senior Vice President, CFO | S | 40 | $347.46 | $13898.40 |
| 2026-10-16 | BORDERS, BEN | Principal Accounting Officer | S | 969 | $345.74 | $335022.06 |
| 2026-10-16 | BORDERS, BEN | Principal Accounting Officer | S | 151 | $343.08 | $51805.08 |
| 2026-10-16 | BORDERS, BEN | Principal Accounting Officer | S | 80 | $344.18 | $27534.40 |
| 2026-10-16 | BORDERS, BEN | Principal Accounting Officer | S | 40 | $346.22 | $13848.80 |
| 2026-10-15 | PAREKH, KEVAN | Senior Vice President, CFO | M | 5,816 | — | — |
| 2026-10-15 | PAREKH, KEVAN | Senior Vice President, CFO | M | 5,110 | — | — |
| 2026-10-15 | PAREKH, KEVAN | Senior Vice President, CFO | M | 10,926 | — | — |
| 2026-10-15 | PAREKH, KEVAN | Senior Vice President, CFO | F | 5,361 | $342.00 | $1.83M |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | M | 540 | — | — |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | M | 474 | — | — |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | M | 370 | — | — |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | M | 330 | — | — |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | M | 1,714 | — | — |
| 2026-10-15 | BORDERS, BEN | Principal Accounting Officer | F | 883 | $342.00 | $301986.00 |
| 2026-10-13 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | S | 2,399 | $345.00 | $827655.00 |
| 2026-10-06 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | S | 2,399 | $332.01 | $796491.99 |
| 2026-10-02 | TERNUS, JOHN | Director, CEO | S | 12,746 | $333.34 | $4.25M |
| 2026-10-02 | TERNUS, JOHN | Director, CEO | S | 5,348 | $332.26 | $1.78M |
| 2026-10-02 | TERNUS, JOHN | Director, CEO | S | 3,754 | $334.05 | $1.25M |
| 2026-10-02 | TERNUS, JOHN | Director, CEO | S | 3,564 | $331.38 | $1.18M |
| 2026-10-02 | O'BRIEN, DEIRDRE | Senior Vice President | S | 40,764 | $333.35 | $13.59M |
| 2026-10-02 | O'BRIEN, DEIRDRE | Senior Vice President | S | 5,625 | $333.91 | $1.88M |
| 2026-10-02 | COOK, TIMOTHY D | Director, Executive Chair | S | 88,239 | $333.26 | $29.41M |
| 2026-10-02 | COOK, TIMOTHY D | Director, Executive Chair | S | 40,879 | $333.94 | $13.65M |
| 2026-10-02 | COOK, TIMOTHY D | Director, Executive Chair | S | 39,492 | $332.16 | $13.12M |
| 2026-10-02 | COOK, TIMOTHY D | Director, Executive Chair | G | 26,325 | — | — |
| 2026-10-02 | COOK, TIMOTHY D | Director, Executive Chair | S | 23,143 | $331.44 | $7.67M |
| 2026-10-01 | TERNUS, JOHN | Director, CEO | M | 99,878 | — | — |
| 2026-10-01 | TERNUS, JOHN | Director, CEO | M | 99,878 | — | — |
| 2026-10-01 | TERNUS, JOHN | Director, CEO | F | 49,054 | $330.32 | $16.20M |
| 2026-10-01 | O'BRIEN, DEIRDRE | Senior Vice President | M | 99,878 | — | — |
| 2026-10-01 | O'BRIEN, DEIRDRE | Senior Vice President | M | 99,878 | — | — |
| 2026-10-01 | O'BRIEN, DEIRDRE | Senior Vice President | F | 53,489 | $330.32 | $17.67M |
| 2026-10-01 | KHAN, SABIH | COO | M | 99,878 | — | — |
| 2026-10-01 | KHAN, SABIH | COO | M | 99,878 | — | — |
| 2026-10-01 | KHAN, SABIH | COO | F | 52,854 | $330.32 | $17.46M |
| 2026-10-01 | COOK, TIMOTHY D | Director, Executive Chair | M | 374,541 | — | — |
| 2026-10-01 | COOK, TIMOTHY D | Director, Executive Chair | M | 374,541 | — | — |
| 2026-10-01 | COOK, TIMOTHY D | Director, Executive Chair | F | 199,038 | $330.32 | $65.75M |
| 2026-09-29 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 2,399 | $336.18 | $806495.82 |
| 2026-09-27 | TERNUS, JOHN | Director, CEO | Buy | 120,943 | — | — |
| 2026-09-27 | TERNUS, JOHN | Director, CEO | Buy | 40,315 | — | — |
| 2026-09-27 | PAREKH, KEVAN | Senior Vice President, CFO | Buy | 47,645 | — | — |
| 2026-09-27 | O'BRIEN, DEIRDRE | Senior Vice President | Buy | 47,645 | — | — |
| 2026-09-27 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Buy | 47,645 | — | — |
| 2026-09-27 | KHAN, SABIH | COO | Buy | 47,645 | — | — |
| 2026-09-27 | COOK, TIMOTHY D | Director, Executive Chair | Buy | 65,969 | — | — |
| 2026-09-22 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 2,399 | $340.06 | $815803.94 |
| 2026-09-15 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 30,104 | — | — |
| 2026-09-15 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Buy | 30,104 | — | — |
| 2026-09-15 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 16,228 | $331.34 | $5.38M |
| 2026-09-15 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 1,438 | $330.19 | $474813.22 |
| 2026-09-08 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 1,438 | $317.23 | $456176.74 |
| 2026-09-01 | TERNUS, JOHN | Director, CEO | Buy | 7,690 | — | — |
| 2026-09-01 | NEWSTEAD, JENNIFER | SVP, GC and Government Affairs | Sale | 1,439 | $317.01 | $456177.39 |
| 2026-08-25 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Sale | 1,439 | $310.95 | $447457.05 |
| 2026-08-18 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Sale | 1,439 | $307.49 | $442478.11 |
| 2026-08-11 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Sale | 1,439 | $307.75 | $442852.25 |
| 2026-06-16 | BORDERS, BEN | Principal Accounting Officer | Sale | 116 | $295.14 | $34236.24 |
| 2026-06-15 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Sale | 30,104 | — | — |
| 2026-06-15 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Buy | 30,104 | — | — |
| 2026-06-15 | NEWSTEAD, JENNIFER | SVP, GC and Secretary | Sale | 16,238 | $296.42 | $4.81M |
| 2026-06-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 240 | — | — |
| 2026-06-15 | BORDERS, BEN | Principal Accounting Officer | Buy | 240 | — | — |
| 2026-06-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 124 | $296.42 | $36756.08 |
| 2026-05-27 | LEVINSON, ARTHUR D | Director | Sale | 65,000 | — | — |
| 2026-05-27 | LEVINSON, ARTHUR D | Director | Sale | 50,000 | $311.02 | $15.55M |
| 2026-05-08 | BORDERS, BEN | Principal Accounting Officer | Sale | 1,274 | $290.00 | $369460.00 |
| 2026-05-06 | LEVINSON, ARTHUR D | Director | Sale | 149,527 | $284.57 | $42.55M |
| 2026-05-06 | LEVINSON, ARTHUR D | Director | Sale | 100,473 | $285.04 | $28.64M |
| 2026-05-06 | LEVINSON, ARTHUR D | Director | Sale | 5,000 | — | — |
| 2026-04-23 | PAREKH, KEVAN | Senior Vice President, CFO | Sale | 1,534 | $275.00 | $421850.00 |
| 2026-04-15 | PAREKH, KEVAN | Senior Vice President, CFO | Sale | 5,817 | — | — |
| 2026-04-15 | PAREKH, KEVAN | Senior Vice President, CFO | Sale | 5,111 | — | — |
| 2026-04-15 | PAREKH, KEVAN | Senior Vice President, CFO | Buy | 10,928 | — | — |
| 2026-04-15 | PAREKH, KEVAN | Senior Vice President, CFO | Sale | 4,793 | $266.43 | $1.28M |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 540 | — | — |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 475 | — | — |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 371 | — | — |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 331 | — | — |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Buy | 1,717 | — | — |
| 2026-04-15 | BORDERS, BEN | Principal Accounting Officer | Sale | 892 | $266.43 | $237655.56 |
| 2026-04-02 | O'BRIEN, DEIRDRE | Senior Vice President | Sale | 20,338 | $255.12 | $5.19M |
| 2026-04-02 | O'BRIEN, DEIRDRE | Senior Vice President | Sale | 9,664 | $255.82 | $2.47M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 28,188 | $255.17 | $7.19M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 16,083 | $254.37 | $4.09M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 9,147 | $252.11 | $2.31M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 5,087 | $251.25 | $1.28M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 4,566 | $256.00 | $1.17M |
| 2026-04-02 | COOK, TIMOTHY D | Director, Chief Executive Officer | Sale | 1,878 | $253.13 | $475378.14 |
| 2026-04-01 | O'BRIEN, DEIRDRE | Senior Vice President | Sale | 22,688 | — | — |
| 2026-04-01 | O'BRIEN, DEIRDRE | Senior Vice President | Sale | 22,159 | — | — |
| 2026-04-01 | O'BRIEN, DEIRDRE | Senior Vice President | Sale | 19,470 | — | — |
| 2026-04-01 | O'BRIEN, DEIRDRE | Senior Vice President | Buy | 64,317 | — | — |
Frequently asked questions
Are AAPL insiders buying or selling?
Over the transactions on record, AAPL insiders have been net sellers, with about $127.82M in stock sold across 41 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at AAPL mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which AAPL insiders are selling the most?
Recent selling is concentrated in a few names. LEVINSON, ARTHUR D accounts for the largest share on record, with about $86.74M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.