Hilton Worldwide Holdings Inc (HLT)vsMarriott International Inc (MAR)
HLT
Hilton Worldwide Holdings Inc
$316.78
-1.10%
CONSUMER CYCLICAL · Cap: $72.92B
MAR
Marriott International Inc
$353.18
+0.32%
CONSUMER CYCLICAL · Cap: $92.83B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 45% more annual revenue ($7.37B vs $5.07B). MAR leads profitability with a 35.0% profit margin vs 30.4%. HLT appears more attractively valued with a PEG of 1.54. HLT earns a higher WallStSmart Score of 62/100 (C+).
HLT
Buy62
out of 100
Grade: C+
MAR
Buy55
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 30 of every $100 in revenue as profit
Strong operational efficiency at 57.4%
Large-cap with strong market position
Earnings expanding 35.0% YoY
Keeps 35 of every $100 in revenue as profit
Revenue surging 313.8% year-over-year
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
ROE of 0.0% — below average capital efficiency
Premium valuation, high expectations priced in
Distress zone — elevated risk
Expensive relative to growth rate
Premium valuation, high expectations priced in
1.7% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : HLT
The strongest argument for HLT centers on Profit Margin, Operating Margin, Market Cap. Profitability is solid with margins at 30.4% and operating margin at 57.4%. Revenue growth of 11.0% demonstrates continued momentum.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Revenue Growth, Market Cap. Profitability is solid with margins at 35.0% and operating margin at 16.1%. Revenue growth of 313.8% demonstrates continued momentum.
Bear Case : HLT
The primary concerns for HLT are PEG Ratio, Return on Equity, P/E Ratio. A P/E of 49.0x leaves little room for execution misses.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
HLT profiles as a mature stock while MAR is a growth play — different risk/reward profiles.
MAR carries more volatility with a beta of 1.11 — expect wider price swings.
MAR is growing revenue faster at 313.8% — sustainability is the question.
MAR generates stronger free cash flow (858M), providing more financial flexibility.
Bottom Line
HLT scores higher overall (62/100 vs 55/100), backed by strong 30.4% margins and 11.0% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Hilton Worldwide Holdings Inc
CONSUMER CYCLICAL · LODGING · USA
Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts.
Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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