Hilton Worldwide Holdings Inc (HLT)vsMarriott International Inc (MAR)
HLT
Hilton Worldwide Holdings Inc
$317.60
-1.36%
CONSUMER CYCLICAL · Cap: $70.24B
MAR
Marriott International Inc
$353.91
-1.60%
CONSUMER CYCLICAL · Cap: $90.02B
Smart Verdict
WallStSmart Research — data-driven comparison
Marriott International Inc generates 45% more annual revenue ($7.38B vs $5.10B). MAR leads profitability with a 35.0% profit margin vs 31.0%. HLT appears more attractively valued with a PEG of 1.59. MAR earns a higher WallStSmart Score of 55/100 (C-).
HLT
Buy54
out of 100
Grade: C-
MAR
Buy55
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Keeps 31 of every $100 in revenue as profit
Strong operational efficiency at 63.0%
Conservative balance sheet, low leverage
Large-cap with strong market position
Keeps 35 of every $100 in revenue as profit
Strong operational efficiency at 65.3%
Conservative balance sheet, low leverage
Large-cap with strong market position
Areas to Watch
Expensive relative to growth rate
2.5% revenue growth
ROE of 0.0% — below average capital efficiency
Premium valuation, high expectations priced in
Expensive relative to growth rate
Premium valuation, high expectations priced in
4.3% earnings growth
Comparative Analysis Report
WallStSmart ResearchBull Case : HLT
The strongest argument for HLT centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 31.0% and operating margin at 63.0%.
Bull Case : MAR
The strongest argument for MAR centers on Profit Margin, Operating Margin, Debt/Equity. Profitability is solid with margins at 35.0% and operating margin at 65.3%. Revenue growth of 11.1% demonstrates continued momentum.
Bear Case : HLT
The primary concerns for HLT are PEG Ratio, Revenue Growth, Return on Equity. A P/E of 45.8x leaves little room for execution misses.
Bear Case : MAR
The primary concerns for MAR are PEG Ratio, P/E Ratio, EPS Growth.
Key Dynamics to Monitor
HLT profiles as a value stock while MAR is a mature play — different risk/reward profiles.
MAR carries more volatility with a beta of 1.12 — expect wider price swings.
MAR is growing revenue faster at 11.1% — sustainability is the question.
MAR generates stronger free cash flow (728M), providing more financial flexibility.
Bottom Line
MAR scores higher overall (55/100 vs 54/100), backed by strong 35.0% margins and 11.1% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Hilton Worldwide Holdings Inc
CONSUMER CYCLICAL · LODGING · USA
Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts.
Marriott International Inc
CONSUMER CYCLICAL · LODGING · USA
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland.
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