WallStSmart

Bread Financial Holdings, Inc. (BFH)vsPayPal Holdings Inc (PYPL)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

PayPal Holdings Inc generates 1179% more annual revenue ($34.13B vs $2.67B). BFH leads profitability with a 21.4% profit margin vs 14.4%. PYPL appears more attractively valued with a PEG of 0.91. BFH earns a higher WallStSmart Score of 70/100 (B-).

BFH

Strong Buy

70

out of 100

Grade: B-

Growth: 6.0Profit: 7.5Value: 5.7Quality: 4.8
Piotroski: 5/9Altman Z: -0.08

PYPL

Buy

65

out of 100

Grade: C+

Growth: 4.0Profit: 7.0Value: 7.7Quality: 6.0
Piotroski: 6/9Altman Z: 1.66

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BFH5 strengths · Avg: 9.0/10
P/E RatioValuation
8.4x10/10

Attractively priced relative to earnings

Price/BookValuation
1.2x10/10

Reasonable price relative to book value

Profit MarginProfitability
21.4%9/10

Keeps 21 of every $100 in revenue as profit

Operating MarginProfitability
29.0%8/10

Strong operational efficiency at 29.0%

EPS GrowthGrowth
21.2%8/10

Earnings expanding 21.2% YoY

PYPL5 strengths · Avg: 8.6/10
P/E RatioValuation
10.1x10/10

Attractively priced relative to earnings

Return on EquityProfitability
24.7%9/10

Every $100 of equity generates 25 in profit

PEG RatioValuation
0.918/10

Growing faster than its price suggests

Price/BookValuation
2.3x8/10

Reasonable price relative to book value

Free Cash FlowQuality
$1.77B8/10

Generating 1.8B in free cash flow

Areas to Watch

BFH3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
3.8%4/10

3.8% revenue growth

PEG RatioValuation
3.182/10

Expensive relative to growth rate

Altman Z-ScoreHealth
-0.082/10

Distress zone — elevated risk

PYPL3 concerns · Avg: 3.3/10
Revenue GrowthGrowth
4.8%4/10

4.8% revenue growth

Altman Z-ScoreHealth
1.664/10

Distress zone — elevated risk

EPS GrowthGrowth
-3.1%2/10

Earnings declined 3.1%

Comparative Analysis Report

WallStSmart Research

Bull Case : BFH

The strongest argument for BFH centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 21.4% and operating margin at 29.0%.

Bull Case : PYPL

The strongest argument for PYPL centers on P/E Ratio, Return on Equity, PEG Ratio. PEG of 0.91 suggests the stock is reasonably priced for its growth.

Bear Case : BFH

The primary concerns for BFH are Revenue Growth, PEG Ratio, Altman Z-Score.

Bear Case : PYPL

The primary concerns for PYPL are Revenue Growth, Altman Z-Score, EPS Growth.

Key Dynamics to Monitor

PYPL carries more volatility with a beta of 1.29 — expect wider price swings.

PYPL is growing revenue faster at 4.8% — sustainability is the question.

PYPL generates stronger free cash flow (1.8B), providing more financial flexibility.

Monitor CREDIT SERVICES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

BFH scores higher overall (70/100 vs 65/100), backed by strong 21.4% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Bread Financial Holdings, Inc.

FINANCIAL SERVICES · CREDIT SERVICES · USA

Bread Financial Holdings Inc. provides lending and payment technology solutions to customers and consumer-based industries in North America. The company is headquartered in Columbus, Ohio.

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PayPal Holdings Inc

FINANCIAL SERVICES · CREDIT SERVICES · USA

PayPal Holdings, Inc. is an American company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods like checks and money orders. The company operates as a payment processor for online vendors, auction sites, and many other commercial users, for which it charges a fee.

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