WallStSmart
BFH

Bread Financial Holdings, Inc.

NYSE: BFH · FINANCIAL SERVICES · CREDIT SERVICES

$85.42
-1.04% today

Updated 2026-04-29

Market cap
$3.45B
P/E ratio
6.97
P/S ratio
1.31x
EPS (TTM)
$12.25
Dividend yield
1.02%
52W range
$47 – $99
Volume
0.7M

WallStSmart proprietary scores

84
out of 100
Grade: A
Strong Buy
Investment rating
7.3
Growth
B+
4.5
Quality
C
7.5
Profitability
B+
7.7
Valuation
B+
6/9
Piotroski F-Score
Moderate
0.8
Altman Z-Score
Distress
Industry rank
View all highly rated stocks (75+) →200 stocks currently score above 75

Price targets

Analyst target
$95.67
+12.00%
12-Month target
$93.16
+9.06%
Intrinsic (DCF)
Margin of safety
1 Strong Buy6 Buy7 Hold1 Sell2 Strong Sell

Price chart

X-Ray snapshot

Strengths
+ Profit margin 21.20% — above average
+ Free cash flow $560.00M — positive
Risks
- Altman Z 0.83 — distress zone

Key financials

Revenue Net Income Free Cash Flow
Metric2022202320242025TTM
Revenue$3.83B$4.29B$3.84B$4.70B$2.64B
Net income$223.00M$718.00M$277.00M$518.00M$181.00M
EPS$12.25
Free cash flow$1.78B$1.94B$1.82B$2.07B$560.00M
Profit margin5.83%16.74%7.22%11.02%21.20%

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
BFH$3.45B847.37.57.74.5Exceptional Buy
BRK-A$1.01T533.37.55.08.0Buy
BRK-B$1.01T543.37.55.08.0Buy
JPM$844.23B738.08.05.75.5Strong Buy
V$596.57B687.310.05.05.5Strong Buy
MA$449.94B708.010.04.36.0Strong Buy

Smart narrative

Bread Financial Holdings, Inc. trades at $85.42. representing a P/E of 6.97x trailing earnings. Our Smart Value Score of 84/100 indicates the stock is excellent. The company scores 6/9 on the Piotroski F-Score. With an Altman Z-Score of 0.83, it sits in the distress. TTM revenue stands at $2.64B. with profit margins at 21.20%.

Frequently asked questions

What is Bread Financial Holdings, Inc.'s stock price?
Bread Financial Holdings, Inc. (BFH) trades at $85.42.
Is Bread Financial Holdings, Inc. overvalued?
Smart Value Score 84/100 (Grade A, Strong Buy).
What is the price target of Bread Financial Holdings, Inc. (BFH)?
The analyst target price is $95.67, representing +12.0% upside from the current price of $85.42.
What is Bread Financial Holdings, Inc.'s revenue?
TTM revenue is $2.64B.
Piotroski F-Score?
6/9 — moderate financial health.
Altman Z-Score?
0.83 — distress.

Company info

SectorFINANCIAL SERVICES
IndustryCREDIT SERVICES
CountryUSA
ExchangeNYSE
CurrencyUSD

Quick metrics

P/S ratio1.31x
ROE17.50%
Beta1.14
50D MA$77.40
200D MA$68.87
Shares out0.04B
Float0.04B
Short ratio
Avg volume0.7M

Performance

1 week
1 month
3 months
YTD
1 year
3 years
5 years