WallStSmart
BFH

Bread Financial Holdings, Inc.

NYSE: BFH · FINANCIAL SERVICES · CREDIT SERVICES

$84.93
-0.04% today

Updated 2026-06-05

Market cap
$3.60B
P/E ratio
7.27
P/S ratio
1.36x
EPS (TTM)
$12.25
Dividend yield
1.00%
52W range
$49 – $99
Volume
0.6M

WallStSmart proprietary scores

78
out of 100
Grade: B+
Buy
Investment rating
7.3
Growth
B+
4.3
Quality
C
7.5
Profitability
B+
6.3
Valuation
B
5/9
Piotroski F-Score
Moderate
-0.1
Altman Z-Score
Distress
Industry rank
View all highly rated stocks (75+) →202 stocks currently score above 75

Price targets

Analyst target
$96.19
+13.26%
12-Month target
$93.16
+9.69%
Intrinsic (DCF)
Margin of safety
1 Strong Buy6 Buy8 Hold0 Sell2 Strong Sell

Price chart

Stock snapshot

Strengths
+ Profit margin 21.20% — above average
+ Free cash flow $480.00M — positive
Risks
- Altman Z -0.08 — distress zone

Key financials

Revenue Net Income Free Cash Flow
Metric2022202320242025TTM
Revenue$3.83B$4.29B$3.84B$4.70B$2.64B
Net income$223.00M$718.00M$277.00M$518.00M$181.00M
EPS$12.25
Free cash flow$1.78B$1.94B$1.82B$2.07B$480.00M
Profit margin5.83%16.74%7.22%11.02%21.20%

Peer comparison

CompanyMkt CapScoreGrowthProfitValueQualityMoSRating
BFH$3.60B787.37.56.34.3Strong Buy
BRK-B$1.02T626.76.55.08.0Buy
BRK-A$1.02T616.76.55.07.0Buy
JPM$806.43B738.08.05.73.0Strong Buy
V$603.46B748.710.05.75.5Strong Buy
MA$422.07B708.010.05.05.5Strong Buy

Smart narrative

Bread Financial Holdings, Inc. trades at $84.93. representing a P/E of 7.27x trailing earnings. Our Smart Value Score of 78/100 indicates the stock is good. The company scores 5/9 on the Piotroski F-Score. With an Altman Z-Score of -0.08, it sits in the distress. TTM revenue stands at $2.64B. with profit margins at 21.20%.

Frequently asked questions

What is Bread Financial Holdings, Inc.'s stock price?

Bread Financial Holdings, Inc. (BFH) trades at $84.93, on a P/E of 7.3x and a P/S of 1.4x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.

Is Bread Financial Holdings, Inc. overvalued?

Bread Financial Holdings, Inc. carries a Smart Value Score of 78/100 (Grade B+), which we rate Buy. That score blends growth, quality, and valuation into one read.

What is the price target of Bread Financial Holdings, Inc. (BFH)?

The 12-month analyst consensus target is $96.19, about 13.3% above the current $84.93. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.

What is Bread Financial Holdings, Inc.'s revenue?

Bread Financial Holdings, Inc.'s trailing twelve-month revenue is $2.64B. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.

Altman Z-Score?

Bread Financial Holdings, Inc.'s Altman Z-Score is -0.08, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.

Company info

SectorFINANCIAL SERVICES
IndustryCREDIT SERVICES
CountryUSA
ExchangeNYSE
CurrencyUSD

Quick metrics

P/S ratio1.36x
ROE16.87%
Beta1.15
50D MA$83.01
200D MA$71.56
Shares out0.04B
Float0.04B
Short ratio
Avg volume0.6M

Performance

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YTD
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