WallStSmart

Bread Financial Holdings, Inc. (BFH)vsMastercard Inc (MA)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Mastercard Inc generates 1215% more annual revenue ($35.08B vs $2.67B). MA leads profitability with a 46.3% profit margin vs 21.4%. MA appears more attractively valued with a PEG of 1.48. MA earns a higher WallStSmart Score of 72/100 (B).

BFH

Strong Buy

70

out of 100

Grade: B-

Growth: 6.0Profit: 7.5Value: 5.7Quality: 4.8
Piotroski: 5/9Altman Z: -0.08

MA

Strong Buy

72

out of 100

Grade: B

Growth: 7.3Profit: 10.0Value: 5.0Quality: 5.5
Piotroski: 5/9Altman Z: 4.10

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BFH5 strengths · Avg: 9.0/10
P/E RatioValuation
8.4x10/10

Attractively priced relative to earnings

Price/BookValuation
1.2x10/10

Reasonable price relative to book value

Profit MarginProfitability
21.4%9/10

Keeps 21 of every $100 in revenue as profit

Operating MarginProfitability
29.0%8/10

Strong operational efficiency at 29.0%

EPS GrowthGrowth
21.2%8/10

Earnings expanding 21.2% YoY

MA6 strengths · Avg: 9.7/10
Market CapQuality
$498.62B10/10

Mega-cap, among the largest globally

Return on EquityProfitability
289.7%10/10

Every $100 of equity generates 290 in profit

Profit MarginProfitability
46.3%10/10

Keeps 46 of every $100 in revenue as profit

Operating MarginProfitability
61.1%10/10

Strong operational efficiency at 61.1%

Altman Z-ScoreHealth
4.1010/10

Safe zone — low bankruptcy risk

EPS GrowthGrowth
22.1%8/10

Earnings expanding 22.1% YoY

Areas to Watch

BFH3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
3.8%4/10

3.8% revenue growth

PEG RatioValuation
3.182/10

Expensive relative to growth rate

Altman Z-ScoreHealth
-0.082/10

Distress zone — elevated risk

MA3 concerns · Avg: 2.3/10
P/E RatioValuation
31.3x4/10

Premium valuation, high expectations priced in

Price/BookValuation
88.9x2/10

Trading at 88.9x book value

Debt/EquityHealth
4.391/10

Elevated debt levels

Comparative Analysis Report

WallStSmart Research

Bull Case : BFH

The strongest argument for BFH centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 21.4% and operating margin at 29.0%.

Bull Case : MA

The strongest argument for MA centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 46.3% and operating margin at 61.1%. Revenue growth of 14.1% demonstrates continued momentum.

Bear Case : BFH

The primary concerns for BFH are Revenue Growth, PEG Ratio, Altman Z-Score.

Bear Case : MA

The primary concerns for MA are P/E Ratio, Price/Book, Debt/Equity. Debt-to-equity of 4.39 is elevated, increasing financial risk.

Key Dynamics to Monitor

BFH profiles as a value stock while MA is a mature play — different risk/reward profiles.

BFH carries more volatility with a beta of 1.13 — expect wider price swings.

MA is growing revenue faster at 14.1% — sustainability is the question.

MA generates stronger free cash flow (3.3B), providing more financial flexibility.

Bottom Line

MA scores higher overall (72/100 vs 70/100), backed by strong 46.3% margins and 14.1% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Bread Financial Holdings, Inc.

FINANCIAL SERVICES · CREDIT SERVICES · USA

Bread Financial Holdings Inc. provides lending and payment technology solutions to customers and consumer-based industries in North America. The company is headquartered in Columbus, Ohio.

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Mastercard Inc

FINANCIAL SERVICES · CREDIT SERVICES · USA

Mastercard Incorporated is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York. The Global Operations Headquarters is located in O'Fallon, Missouri, a municipality of St. Charles County, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card-issuing banks or credit unions of the purchasers who use the Mastercard brand debit, credit and prepaid cards to make purchases. Mastercard Worldwide has been a publicly traded company since 2006.

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