Apple Inc (AAPL)vsWix.Com Ltd (WIX)
AAPL
Apple Inc
$293.32
+2.05%
TECHNOLOGY · Cap: $4.22T
WIX
Wix.Com Ltd
$80.12
-0.27%
TECHNOLOGY · Cap: $4.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 22551% more annual revenue ($451.44B vs $1.99B). AAPL leads profitability with a 27.2% profit margin vs 2.5%. WIX appears more attractively valued with a PEG of 0.49. AAPL earns a higher WallStSmart Score of 67/100 (B-).
AAPL
Strong Buy67
out of 100
Grade: B-
WIX
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AAPL.
Margin of Safety
+73.7%
Fair Value
$273.98
Current Price
$80.12
$193.86 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 142 in profit
Strong operational efficiency at 32.3%
Generating 26.7B in free cash flow
Keeps 27 of every $100 in revenue as profit
16.6% revenue growth
Growing faster than its price suggests
Conservative balance sheet, low leverage
Earnings expanding 47.8% YoY
Areas to Watch
Premium valuation, high expectations priced in
Elevated debt levels
Expensive relative to growth rate
Trading at 48.9x book value
2.5% margin — thin
Premium valuation, high expectations priced in
ROE of -754.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.2% and operating margin at 32.3%. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : WIX
The strongest argument for WIX centers on PEG Ratio, Debt/Equity, EPS Growth. Revenue growth of 13.9% demonstrates continued momentum. PEG of 0.49 suggests the stock is reasonably priced for its growth.
Bear Case : AAPL
The primary concerns for AAPL are P/E Ratio, Debt/Equity, PEG Ratio.
Bear Case : WIX
The primary concerns for WIX are Profit Margin, P/E Ratio, Return on Equity. A P/E of 85.0x leaves little room for execution misses. Thin 2.5% margins leave little buffer for downturns.
Key Dynamics to Monitor
AAPL profiles as a growth stock while WIX is a value play — different risk/reward profiles.
AAPL carries more volatility with a beta of 1.06 — expect wider price swings.
AAPL is growing revenue faster at 16.6% — sustainability is the question.
AAPL generates stronger free cash flow (26.7B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (67/100 vs 51/100), backed by strong 27.2% margins and 16.6% revenue growth. WIX offers better value entry with a 73.7% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Wix.Com Ltd
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Wix.com Ltd, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company is headquartered in Tel Aviv, Israel.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
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