WallStSmart

Apple Inc (AAPL)vsWix.Com Ltd (WIX)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Apple Inc generates 21809% more annual revenue ($451.44B vs $2.06B). AAPL leads profitability with a 27.2% profit margin vs -2.0%. WIX appears more attractively valued with a PEG of 0.11. AAPL earns a higher WallStSmart Score of 67/100 (B-).

AAPL

Strong Buy

67

out of 100

Grade: B-

Growth: 6.7Profit: 10.0Value: 4.3Quality: 6.5
Piotroski: 7/9Altman Z: 2.42

WIX

Buy

52

out of 100

Grade: C-

Growth: 8.0Profit: 2.0Value: 8.3Quality: 6.0
Piotroski: 4/9Altman Z: 0.41
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for AAPL.

WIXUndervalued (+79.7%)

Margin of Safety

+79.7%

Fair Value

$355.60

Current Price

$41.86

$313.74 discount

UndervaluedFair: $355.60Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AAPL6 strengths · Avg: 9.5/10
Market CapQuality
$4.35T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
115.1%10/10

Every $100 of equity generates 115 in profit

Operating MarginProfitability
32.3%10/10

Strong operational efficiency at 32.3%

Free Cash FlowQuality
$26.73B10/10

Generating 26.7B in free cash flow

Profit MarginProfitability
27.2%9/10

Keeps 27 of every $100 in revenue as profit

Revenue GrowthGrowth
16.6%8/10

16.6% revenue growth

WIX3 strengths · Avg: 9.3/10
PEG RatioValuation
0.1110/10

Growing faster than its price suggests

Debt/EquityHealth
-15.4910/10

Conservative balance sheet, low leverage

EPS GrowthGrowth
47.8%8/10

Earnings expanding 47.8% YoY

Areas to Watch

AAPL3 concerns · Avg: 3.3/10
PEG RatioValuation
2.404/10

Expensive relative to growth rate

P/E RatioValuation
35.8x4/10

Premium valuation, high expectations priced in

Price/BookValuation
40.9x2/10

Trading at 40.9x book value

WIX4 concerns · Avg: 2.0/10
Market CapQuality
$1.92B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-754.0%2/10

ROE of -754.0% — below average capital efficiency

Altman Z-ScoreHealth
0.412/10

Distress zone — elevated risk

Profit MarginProfitability
-2.0%1/10

Currently unprofitable

Comparative Analysis Report

WallStSmart Research

Bull Case : AAPL

The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.2% and operating margin at 32.3%. Revenue growth of 16.6% demonstrates continued momentum.

Bull Case : WIX

The strongest argument for WIX centers on PEG Ratio, Debt/Equity, EPS Growth. Revenue growth of 14.3% demonstrates continued momentum. PEG of 0.11 suggests the stock is reasonably priced for its growth.

Bear Case : AAPL

The primary concerns for AAPL are PEG Ratio, P/E Ratio, Price/Book.

Bear Case : WIX

The primary concerns for WIX are Market Cap, Return on Equity, Altman Z-Score.

Key Dynamics to Monitor

AAPL profiles as a growth stock while WIX is a turnaround play — different risk/reward profiles.

AAPL carries more volatility with a beta of 1.09 — expect wider price swings.

AAPL is growing revenue faster at 16.6% — sustainability is the question.

AAPL generates stronger free cash flow (26.7B), providing more financial flexibility.

Bottom Line

AAPL scores higher overall (67/100 vs 52/100), backed by strong 27.2% margins and 16.6% revenue growth. WIX offers better value entry with a 79.7% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Apple Inc

TECHNOLOGY · CONSUMER ELECTRONICS · USA

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.

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Wix.Com Ltd

TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA

Wix.com Ltd, develops and markets a cloud-based platform that enables anyone to create a website or web application in North America, Europe, Latin America, Asia, and internationally. The company is headquartered in Tel Aviv, Israel.

Visit Website →

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