Apple Inc (AAPL)vsGoPro Inc (GPRO)
AAPL
Apple Inc
$247.99
-0.39%
TECHNOLOGY · Cap: $3.66T
GPRO
GoPro Inc
$0.68
-3.04%
TECHNOLOGY · Cap: $115.16M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 66759% more annual revenue ($435.62B vs $651.54M). AAPL leads profitability with a 27.0% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 1.01. AAPL earns a higher WallStSmart Score of 65/100 (C+).
AAPL
Buy65
out of 100
Grade: C+
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.0%
Fair Value
$285.03
Current Price
$247.99
$37.04 discount
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Strong operational efficiency at 35.4%
Generating 51.6B in free cash flow
Keeps 27 of every $100 in revenue as profit
15.7% revenue growth
Reasonable price relative to book value
Revenue surging 40.0% year-over-year
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
ROE of 1.5% — below average capital efficiency
Elevated debt levels
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Operating Margin, Free Cash Flow. Profitability is solid with margins at 27.0% and operating margin at 35.4%. Revenue growth of 15.7% demonstrates continued momentum.
Bull Case : GPRO
The strongest argument for GPRO centers on Price/Book, Revenue Growth. Revenue growth of 40.0% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bear Case : AAPL
The primary concerns for AAPL are PEG Ratio, P/E Ratio, Return on Equity.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Return on Equity, EPS Growth.
Key Dynamics to Monitor
AAPL profiles as a growth stock while GPRO is a hypergrowth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.62 — expect wider price swings.
GPRO is growing revenue faster at 40.0% — sustainability is the question.
AAPL generates stronger free cash flow (51.6B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (65/100 vs 39/100), backed by strong 27.0% margins and 15.7% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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